Financial Data and Key Metrics Changes - Revenue grew 78% year over year to $500 million, marking the fastest quarterly growth rate since 2022 [7][28] - Daily active users increased to 110 million, up 21% year over year, with growth in both the U.S. and international markets [7] - Adjusted EBITDA reached $167 million, with a margin of 33%, up over 1,900 basis points year over year [28][29] - GAAP net income was $89 million, translating to $0.48 per basic share [40] Business Line Data and Key Metrics Changes - Advertising revenue grew 84% year over year to $465 million, driven by broad-based strength across the business [20][31] - Other revenue, including data licensing, reached $35 million, growing 24% year over year [31] - Average revenue per user (ARPU) increased 47% year over year to $4.53 [31] Market Data and Key Metrics Changes - Revenue in the U.S. grew significantly, with international markets also showing strong performance, particularly in Europe [31] - The total active advertiser count expanded by over 50% year over year [20] Company Strategy and Development Direction - The company is focusing on improving the core product, enhancing search capabilities, and expanding internationally [12][15] - Strategic investments are being made in sales, marketing, and machine learning to drive user engagement and revenue growth [34][38] - The company is deprioritizing some initiatives, such as the user economy, to concentrate resources on areas that will drive immediate results [13][45] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the future, highlighting the unique role Reddit plays in human conversation and its potential for growth [8][10] - The company sees a significant opportunity in becoming a trusted source of information in an increasingly automated world [10][12] - For Q3 2025, the company estimates revenue in the range of $535 million to $545 million, representing 54% to 56% year-over-year growth [41] Other Important Information - The company is investing in machine translation to unlock Reddit for millions of users across various regions [16] - The launch of new products like Dynamic Product Ads and Reddit Insights is expected to enhance advertiser performance and user engagement [22][24] Q&A Session Summary Question: What is one memorable discussion you had at the Cannes Lions Festival? - Management highlighted a discussion where an advertiser realized a new customer segment and expressed excitement about the quality of the team [43] Question: What projects are being prioritized over the user economy? - The focus is on improving user engagement through core app improvements and diversifying traffic sources [45] Question: How are U.S. user trends evolving? - There was a slower start in April, but traction improved throughout Q2, with higher daily active users reported in July [53][54] Question: What innovations are expected in the advertising business? - Exciting developments include Dynamic Product Ads and automation features that enhance advertiser onboarding and performance [56][57] Question: How is the search experience evolving with Reddit Answers? - The company is unifying the search experience to integrate Reddit Answers, making it more accessible for users [63] Question: How have advertiser relationships evolved? - The company has created a global accounts team to better service larger clients and is seeing increased demand for integrated advertising solutions [66] Question: What are the key learnings from marketing efforts? - There is a need to build awareness and consideration, especially outside the U.S., and to create a unique search experience on Reddit [75][78]

Core Insights - Reddit (RDDT) operates a community-driven social media platform with over 100,000 active subreddits, generating more than 90% of its revenue from digital advertising, reporting first-quarter revenues of $392 million, reflecting a 61% year-over-year growth [1] - The company faces significant competition in the digital advertising space, primarily from established players like Meta Platforms and Alphabet, which have advanced advertising infrastructures and extensive advertiser relationships [5][7] - Reddit shares have declined 10.3% year-to-date due to rising competitive pressures and a challenging macroeconomic environment, underperforming compared to the broader Zacks Computer & Technology sector and the Zacks Internet Software industry [2] Financial Performance - For 2025, the Zacks Consensus Estimate for Reddit's revenues is $1.85 billion, indicating a year-over-year growth of 42.07%, with earnings estimated at $1.21 per share, an improvement from a loss of $3.33 per share in 2024 [12] - Daily Active and Weekly Active Unique users increased by 31% year-over-year, reaching 108.1 million and 401 million, respectively, in the reported quarter [15] Competitive Landscape - Reddit's advertising technology is less sophisticated than that of Meta Platforms and Alphabet, with weaker targeting and measurement tools, which may hinder its ability to compete for advertising budgets [8][9] - Reddit trades at a forward price-to-sales (P/S) ratio of 12.67X, significantly higher than the industry average of 5.71X and competitors like Meta and Alphabet, which trade at P/S ratios of 9.1 and 6.36, respectively [9] Product Development and User Engagement - Reddit has been expanding its platform with tools like Reddit Answers, which reached one million weekly users, and Reddit Community Intelligence, aimed at generating marketing insights [13][14] - The company is enhancing user engagement through AI-powered features, which are expected to improve the value of its advertising inventory [8][14] Conclusion - While Reddit's growing product suite and user engagement show long-term potential, the current premium valuations, intense competition, and macroeconomic uncertainties suggest limited near-term gains [17][18] - The stock currently carries a Zacks Rank 4 (Sell), indicating that investors should avoid the stock at current levels [19]

Core Insights - Reddit (RDDT) is enhancing its advertising business by leveraging real-time community engagement to provide strategic insights for brands, gaining traction among advertisers seeking authenticity and scale [1][4]. Advertising Business Development - Reddit launched Community Intelligence, a suite that allows marketers to monitor live conversations across subreddits, analyze sentiment, and optimize campaign decisions, transforming the platform into a dynamic planning engine [2]. - In Q1 2025, Reddit's advertising revenue reached $358.6 million, a 61% increase year-over-year, with performance campaigns making up 60% of total ad spend, indicating strong growth among mid- and lower-funnel advertisers [4][10]. User Engagement Metrics - User engagement on Reddit is robust, with Weekly Active Users at 401 million and Daily Active Uniques at 108 million, both reflecting a 31% year-over-year increase, which is a key driver for advertising growth [3][10]. Competitive Landscape - Reddit faces significant competition from Alphabet (GOOGL) and Meta Platforms (META), both enhancing their AI-driven advertising capabilities. Alphabet's Google Ads and YouTube offer large-scale performance marketing, while Meta strengthens its advertising tools across its platforms [6][7]. Valuation and Market Performance - Reddit's stock has declined 18.1% year-to-date, contrasting with a 1.6% return for the broader Zacks Computer & Technology sector and a 13% increase in the Zacks Internet - Software industry [8]. - The forward 12-month Price/Sales ratio for Reddit is 11.8X, significantly higher than the sector average of 6.36X, indicating a premium valuation [12]. Earnings Estimates - The Zacks Consensus Estimate for Q2 2025 earnings is 19 cents per share, an improvement from a loss of 6 cents per share in the same quarter last year. For fiscal 2025, the earnings estimate is $1.21 per share, up from a loss of $3.33 per share in fiscal 2024 [15].

Core Insights - Reddit (RDDT) and Nextdoor (KIND) are community-driven social platforms that provide investors with exposure to both global and localized engagement [1] - The social networking market is projected to grow by $312.3 billion from 2024 to 2029, with a CAGR of 21.6%, driven by increased Internet penetration and demand for targeted advertising [2] Reddit (RDDT) Overview - RDDT experienced a 61% year-over-year revenue increase in Q1 2025, reaching $392.4 million, primarily due to higher ad impressions and investment from performance advertisers [3][10] - Daily Active Uniques rose 31% year over year to 108.1 million, while mobile app usage grew by 45% [4][10] - Reddit is enhancing its platform with AI-led features, such as Reddit Answers, which has one million weekly users, and is expanding into the U.K. and Australia [5][6] - The introduction of Reddit Pro has improved advertiser tools, facilitating better community engagement and visibility [6] Nextdoor (KIND) Overview - KIND's revenue grew by 2% year over year to $54 million in Q1 2025, although it fell short of consensus estimates by 1.3% [7][10] - Weekly Active Users increased by 6% year over year to 46.1 million, with platform engagement metrics also showing growth [8][10] - Nextdoor is advancing its product portfolio through the NEXT redesign initiative, which aims to enhance content discovery and usability [9] - AI-powered tools have been introduced to improve user engagement and support monetization efforts [11] Market Performance and Valuation - Year-to-date, RDDT and KIND shares have declined by 27.7% and 35.8%, respectively, due to a challenging macroeconomic environment [12] - Both companies are currently considered overvalued, with RDDT trading at a forward Price/Sales ratio of 10.46X compared to KIND's 2.28X [15] - The Zacks Consensus Estimate for RDDT's 2025 earnings is $1.21 per share, indicating a 136.34% year-over-year increase, while KIND's 2025 loss is estimated at 20 cents per share, an improvement from the previous year's loss [18] Conclusion - Reddit is positioned favorably with strong revenue growth, an expanding product portfolio, and increasing adoption of AI tools, making it a more attractive investment compared to Nextdoor, which is still in the early stages of scaling its platform [20][21]

Core Viewpoint - Reddit's shares have significantly underperformed in 2023, dropping 38.8%, compared to a 2.6% decline in the broader Zacks Computer & Technology sector and a 5.4% increase in the Zacks Internet - Software industry [1][2] Performance Analysis - Reddit's advertising revenues surged 61% year over year to $358.6 million in Q1 2025, driven by higher user engagement and AI initiatives [4] - For Q2 2025, Reddit anticipates revenues between $410 million and $430 million, with a Zacks Consensus Estimate of $426.12 million, reflecting a year-over-year growth of 51.55% [12] Competitive Landscape - Reddit faces stiff competition from Alphabet and Snap, both of which are expanding their advertising capabilities in the digital ad market [13] - Snap's new features, such as Snap School sponsorships and Snap Pixel, are enhancing its advertising offerings, posing challenges to Reddit's market position [14][15] Strategic Developments - Reddit is diversifying its advertising solutions, including the launch of Dynamic Product Ads, which aim to deliver personalized ads and improve Return on Ad Spend [5] - The company has enhanced its partnership with Integral Ad Science to provide advertisers with better measurement capabilities and transparency [8][9] Valuation Concerns - Reddit's stock is currently considered overvalued, with a trailing 12-month Price/Sales ratio of 8.82, compared to the sector average of 6.10 [17] Conclusion - Despite Reddit's expanding advertising business and improved user experience, intense competition and ongoing tariff uncertainties present significant challenges [19]

Core Viewpoint - The social networking market is projected to experience significant growth, with Reddit (RDDT) and Bumble (BMBL) positioned to benefit from this trend, although BMBL shows greater upside potential due to stronger earnings growth and a cheaper valuation [2][15]. Group 1: Market Overview - The global social networking market size is expected to grow from $95.33 billion in 2025 to $209.82 billion by 2030, reflecting a CAGR of 17.09% [2]. - Both RDDT and BMBL are likely to capitalize on the rapid growth in the social networking sector [2]. Group 2: Reddit (RDDT) Analysis - RDDT's advertising revenue increased by 61% year over year, reaching $358.6 million in Q1 2025 [3]. - Weekly active users grew by 31% to 401 million, while daily active users also rose by 31% to 108 million, indicating increased engagement [3]. - The introduction of Reddit Answers, an AI-powered search tool, reached one million weekly users and expanded globally [4]. - Enhancements to Reddit Pro in May 2025 included streamlined profile setup and new tools for businesses to engage with communities [5]. - Despite these advancements, RDDT faces intense competition and a stretched valuation, which may hinder its market share in advertising [16]. Group 3: Bumble (BMBL) Analysis - BMBL is enhancing user experience through new features, AI-driven personalized matching, and growth in its Bumble BFF friendship platform [6][7]. - The Bumble BFF platform has over one million active users, particularly appealing to Gen Z and young professionals [8]. - BMBL is actively removing bots and low-quality profiles to foster a trusted community, which is crucial for sustainable growth [9]. Group 4: Financial Performance and Valuation - Year-to-date, RDDT and BMBL shares have declined by 34% and 30%, respectively, due to a challenging macroeconomic environment [10]. - RDDT shares are currently overvalued with a Value Score of F, while BMBL shares are trading at a cheaper valuation with a Value Score of A [12]. - The Zacks Consensus Estimate for RDDT's 2025 earnings is $1.21 per share, reflecting a 136.34% year-over-year increase, while BMBL's estimate is 86 cents per share, indicating a 118.66% increase [14]. Group 5: Conclusion - BMBL is positioned for long-term success with its focus on expanding its platform beyond dating, AI-driven personalization, and engagement with Gen Z [15]. - RDDT's growth is hindered by competition and valuation concerns, making BMBL a stronger investment choice [15][17].

③ RockFlow 投研团队相信，Reddit 正在成为继谷歌之后的重要信息入口，同时也是跨越社交、 搜索和 AI 生态的稀缺投资标的。 RockFlow 划重点 ① Reddit 通过匿名、兴趣驱动的社区模式，构建了一个独特的用户生态，与传统依赖社交关系 的平台形成鲜明对比。 ② 凭借海量高质量 UGC 内容、强大的社区凝聚力和多元化变现潜力，Reddit 正在悄然改变信 息获取和社区交互的范式，从搜索的边缘走向内容生态的中心。 本文共4539字， 阅读需约17分钟 在 Facebook（2012年）、Twitter（2013年）、Snap（2017年）和 Pinterest（2019年）等社媒平台早早完成上市之后，成立近 20 年的 Reddit，终于 在今年成功 IPO。 作为老牌的社交、新闻网站和内容聚合平台，Reddit 的形态其实很像 20 年前的贴吧，从热门新闻头条到各种利基主题，应有尽有。在其他社媒平 台专注于用社交关系绑定用户的同时，Reddit 却选择了一条更难的道路——基于兴趣社区，创造一种其他平台难以复制的独特归属感。 有趣之处在于，成立近 20 年后的今天，Reddit 似乎才真正 ...