Toronto, Ontario--(Newsfile Corp. - August 26, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce its unaudited financial results and corporate update for the fiscal quarter ended June 30th, 2025."In Q2 2025, Happy Belly Food Group achieved its 13th consecutive record quarter and increased positive net income from operations. This milestone reinforces our reputation as ...

Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement and secured a real estate location for Rosie's Burgers in Calgary's Marda Loop District, marking a significant step in its expansion strategy [2][5]. Company Expansion Strategy - The signing of the franchise agreement is part of a commitment to develop 20 units in Alberta, with more locations planned for 2025 [5]. - Marda Loop is identified as a vibrant community with high foot traffic and a strong local economy, making it an ideal location for Rosie's Burgers [5]. - The company is leveraging its franchising expertise to drive growth and secure strategic real estate across Canada [7]. Franchise Development - Rosie's Burgers has secured 115 locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust growth pipeline [7][10]. - The company is pursuing a dual-track growth approach, focusing on both corporate store development and franchising [8]. - Happy Belly aims to maintain momentum and achieve disciplined growth objectives through 2026 by carefully selecting partners and prime real estate [10]. Market Positioning - Happy Belly Food Group is positioned as a leader in acquiring and scaling emerging food brands in Canada, with a focus on the QSR (Quick Service Restaurant) space [13]. - The company emphasizes its asset-light franchise model, operational training, and marketing support to empower franchise partners [7].

Core Insights - Happy Belly Food Group Inc. has signed its first real estate location for Rosie's Burgers in Halifax, Nova Scotia, marking a significant step in its national expansion strategy [1][3][5] Expansion Strategy - The company has secured 105 locations under area development agreements across various provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, and Ontario [5] - The growth strategy involves a dual-track approach of corporate store development alongside an asset-light franchise model [5][7] Market Potential - Halifax is identified as an ideal location due to its strong demographics, economic stability, and vibrant culinary culture, with a population exceeding 600,000 [8] - The city has a youthful demographic driven by major universities and a thriving student scene, which aligns with the target market for fast-casual and comfort food [8] Brand Positioning - Rosie's Burgers aims to become Canada's leading national smash burger brand, leveraging its expertise in the burger category and a robust franchising platform [5][7] - The brand focuses on providing franchisees with essential tools and resources for success, emphasizing a predictable and disciplined growth approach [7]

Core Insights - Happy Belly Food Group Inc. has signed an area development agreement for Saskatchewan, aiming to establish a minimum of 10 new locations for Rosie's Burgers, enhancing its growth trajectory [1][3] - The company now has a total of 551 units under development agreements, indicating a strong path for organic growth [1][5] Expansion Strategy - The recent agreement allows Rosie's Burgers to expand into a territory covering 9 provinces, marking a significant step in the company's national expansion strategy [3][5] - Happy Belly is pursuing a dual-track growth approach, combining corporate store development with an asset-light franchise model, which is expected to drive continued momentum [5][6] Market Opportunity - Saskatchewan is identified as a prime market due to its strong community sense, growing urban centers, and a diversifying economy, making it suitable for fast-casual dining experiences [6] - The province's lower cost of doing business compared to major metropolitan areas is anticipated to improve margins and scalability for Rosie's Burgers [6] Brand Positioning - Rosie's Burgers is positioned to become the leading national smash burger brand in Canada, with 105 locations secured under area development agreements across various provinces [5][6] - The brand focuses on delivering high-quality, locally sourced food options, catering to a youthful, family-oriented demographic [6]