Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Franchise Agreement and Real Estate Location in Calgary's Marda Loop District, AlbertaJuly 11, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc.Toronto, Ontario--(Newsfile Corp. - July 11, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of a franchise agreement and real estate location for Ros ...

Core Insights - Happy Belly Food Group Inc. has signed its first real estate location for Rosie's Burgers in Halifax, Nova Scotia, marking a significant step in its national expansion strategy [1][3][5] Expansion Strategy - The company has secured 105 locations under area development agreements across various provinces including Atlantic Canada, Saskatchewan, Manitoba, British Columbia, Alberta, and Ontario [5] - The growth strategy involves a dual-track approach of corporate store development alongside an asset-light franchise model [5][7] Market Potential - Halifax is identified as an ideal location due to its strong demographics, economic stability, and vibrant culinary culture, with a population exceeding 600,000 [8] - The city has a youthful demographic driven by major universities and a thriving student scene, which aligns with the target market for fast-casual and comfort food [8] Brand Positioning - Rosie's Burgers aims to become Canada's leading national smash burger brand, leveraging its expertise in the burger category and a robust franchising platform [5][7] - The brand focuses on providing franchisees with essential tools and resources for success, emphasizing a predictable and disciplined growth approach [7]

Core Insights - Happy Belly Food Group Inc. is set to open four new restaurants on June 21, 2025, marking a significant milestone in the company's history [1][2] - The new openings will include iQ Food Co., Heal Wellness, and Rosie's Burgers at the Shops at Don Mills in Toronto, along with a Heal Wellness location in Bolton, bringing the total store count to 61 [2][3] Company Expansion - The company has successfully scaled its operations, with the CEO highlighting the importance of a strong leadership team in achieving record growth [2] - Happy Belly's partnership with Cadillac Fairview has been crucial for rapid expansion in key markets across Canada [3][10] Brand Highlights - iQ Food Co. will open its 6th location in Ontario's Greater Toronto Area, offering a variety of healthy food options and catering to health-conscious customers [5][13] - Heal Wellness focuses on providing quick, fresh wellness foods, with the new locations being the 24th and 25th for the brand [7][11] - Rosie's Burgers will open its 8th location, emphasizing a nostalgic diner experience with quality burgers and sides [9][12] Strategic Approach - Happy Belly employs a real-estate strategy that includes shared space combinations, allowing for the acquisition of premium locations [7] - The company has 591 retail franchise locations in various stages of planning, construction, and operation, indicating a robust growth pipeline [10]

Core Insights - Happy Belly Food Group Inc. has signed an area development agreement for Saskatchewan, aiming to establish a minimum of 10 new locations for Rosie's Burgers, enhancing its growth trajectory [1][3] - The company now has a total of 551 units under development agreements, indicating a strong path for organic growth [1][5] Expansion Strategy - The recent agreement allows Rosie's Burgers to expand into a territory covering 9 provinces, marking a significant step in the company's national expansion strategy [3][5] - Happy Belly is pursuing a dual-track growth approach, combining corporate store development with an asset-light franchise model, which is expected to drive continued momentum [5][6] Market Opportunity - Saskatchewan is identified as a prime market due to its strong community sense, growing urban centers, and a diversifying economy, making it suitable for fast-casual dining experiences [6] - The province's lower cost of doing business compared to major metropolitan areas is anticipated to improve margins and scalability for Rosie's Burgers [6] Brand Positioning - Rosie's Burgers is positioned to become the leading national smash burger brand in Canada, with 105 locations secured under area development agreements across various provinces [5][6] - The brand focuses on delivering high-quality, locally sourced food options, catering to a youthful, family-oriented demographic [6]