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Happy Belly Food Group Announces Closing of the Sale of Holy Crap Foods as it Focuses on Accelerating its QSR Businesses
TMX Newsfile· 2026-02-27 11:54
Core Insights - Happy Belly Food Group Inc. has successfully completed the sale of its subsidiary Holy Crap Foods for $1,000,000 CAD in cash, plus working capital adjustments, converting a non-core asset into cash to support its core restaurant growth strategy [1][2][3] Financial Summary - The sale of Holy Crap Foods reflects an estimated 10x EBITDA sale multiple for the business, providing the company with added flexibility to fund near-term store openings and franchise expansion [2][3] Strategic Focus - The company aims to prioritize QSR-led growth and franchising, focusing on brands like Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast as it builds momentum through 2026 [2][3] Leadership Changes - Matt Appleby has been appointed to the Board of Directors, bringing extensive experience in corporate governance, mergers and acquisitions, and regulatory matters [4][5][6] - Kevin Cole has resigned from the Board to facilitate this appointment, with appreciation expressed for his contributions during his tenure [7]
Happy Belly Food Group Signs Definitive Agreement for the Sale of Holy Crap Foods as It Focuses on Accelerating Its QSR Businesses
TMX Newsfile· 2026-02-12 11:20
Core Viewpoint - Happy Belly Food Group Inc. has successfully executed a definitive agreement for the sale of Holy Crap Foods for $1,000,000 CAD, which will allow the company to unlock value and reinvest in its QSR portfolio, focusing on higher margins and return on invested capital (ROIC) [1][2]. Financial Transaction - The sale of Holy Crap Foods is valued at $1,000,000 CAD in cash, plus working capital adjustments, with the transaction expected to close within ten business days, subject to customary closing conditions [1]. - The sale price represents an estimated 10 times EBITDA for the Holy Crap business, indicating significant growth from a previously loss-making operation [2]. Strategic Focus - The company aims to redeploy the proceeds from the sale into its QSR (Quick Service Restaurant) portfolio, where it has a proven track record of building and scaling high-performing brands [2]. - The CEO emphasized a disciplined approach to capital deployment, with a clear focus on ROIC and acting opportunistically to realize value from non-core assets [2]. Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [4].
Happy Belly Food Group's Rosie's Burgers Announces the Grand Opening of its Newest Location in Waterloo, Ontario
TMX Newsfile· 2026-01-16 11:00
Core Insights - Happy Belly Food Group Inc. announces the grand opening of its 12th Rosie's Burgers location in Waterloo, Ontario, on January 17, 2026, marking a significant milestone in the brand's national expansion [1][3] - The new location is strategically positioned near two major universities, benefiting from a dense student population and a vibrant community, which aligns well with Rosie's neighborhood-focused concept [3][4] - Happy Belly is committed to rapid growth, with 12 locations currently open and over 113 more in development across Canada, supported by a dual expansion strategy of franchised growth and corporate store openings [4][8] Company Developments - K2 & Associates has converted a $2,000,000 CDN debenture into common shares, strengthening Happy Belly's balance sheet and eliminating convertible debt [4] - The conversion reflects K2's confidence in Happy Belly's strategy and long-term growth prospects, as they increase their equity ownership in the company [4][6] - Happy Belly aims to become Canada's leading restaurant consolidator, focusing on disciplined growth and the development of its portfolio of emerging food brands [4][8]
Happy Belly Food Group Appoints Former Boston Pizza Vice President of Finance and Business Technology as their Executive Vice President of Finance as Franchising Growth Continues to Accelerate
TMX Newsfile· 2026-01-06 11:00
Core Insights - Happy Belly Food Group Inc. has appointed Ian Thomas as Executive Vice President of Finance, effective immediately, to strengthen its executive team as it scales its multi-branded franchising platform across Canada and the U.S. [1][2] Company Overview - Happy Belly Food Group is a leader in acquiring and scaling emerging food brands, with a portfolio that includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, and Via Cibo Italian Street Food [7]. Leadership Experience - Ian Thomas brings over 25 years of senior financial leadership experience, particularly in franchised restaurant systems and public/private company reporting [2][4]. - His previous role was at Boston Pizza International, where he served as Vice President of Finance and contributed to sustained annual improvements in franchisee profitability and operational efficiency [3][4]. Responsibilities - As Executive Vice President of Finance, Mr. Thomas will oversee financial franchising strategy, financial reporting, budgeting, forecasting, internal controls, and financial systems [5].
Happy Belly Food Group Announces the Sale of Holy Crap Foods as It Focuses on Accelerating Its QSR Businesses
TMX Newsfile· 2025-12-22 13:00
Core Insights - Happy Belly Food Group Inc. has entered into a binding letter of intent to sell its cereal and oatmeal brand, Holy Crap Foods, for $1,000,000 CAD in cash plus working capital adjustments [1][2] - The sale is part of the company's strategy to focus on its core Quick Service Restaurant (QSR) businesses, which are experiencing strong growth in Canada and will soon expand into the United States [2][3] - The transaction will provide Happy Belly with a non-dilutive cash influx of $1 million, which will be reinvested into the QSR division to accelerate the development of new restaurant locations [2][3] Company Strategy - The company aims to concentrate its investments on the QSR segment, emphasizing a focus on Return on Invested Capital (ROIC) and monetizing assets at attractive valuations when opportunities arise [3] - Happy Belly has demonstrated its ability to build, scale, and franchise high-performing brands, including Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast [2][3] Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada [5]
Happy Belly Food Group's Rosie's Burgers QSR Announces the Signing of a Franchise Agreement and Secured Real Estate for Whitby, Ontario
Newsfile· 2025-12-04 11:00
Core Insights - Happy Belly Food Group Inc. has signed a franchise agreement and secured a prime real estate location for a new Rosie's Burgers restaurant in Whitby, Ontario, indicating ongoing expansion efforts [1][4]. Group 1: Franchise Expansion - The new Rosie's Burgers location in Whitby is part of a broader strategy to accelerate expansion across Canada, with a focus on high-quality markets [4]. - The company has secured 115 Rosie's locations under multi-unit and area development agreements across key Canadian provinces, positioning the brand for rapid growth [6]. - Happy Belly's dual expansion strategy combines franchised growth with targeted corporate store openings, reinforcing its commitment to becoming a leading restaurant consolidator in Canada [6]. Group 2: Market Positioning - The Whitby site is strategically located in a high-visibility retail corridor, benefiting from strong daily traffic and proximity to families and professionals, which aligns with the target demographic for Rosie's offerings [4]. - Happy Belly Food Group currently has 646 contractually committed retail franchise locations in various stages of development, construction, and operation, focusing on long-term shareholder value through franchising [6]. Group 3: Company Overview - Happy Belly Food Group Inc. is recognized as a leader in acquiring and scaling emerging food brands across Canada, emphasizing its role in the food industry [8].
Happy Belly Food Group's Rosie's Burgers QSR Announces the Opening of Its First Atlantic Canada Location in Halifax, Nova Scotia
Newsfile· 2025-11-28 11:00
Core Insights - Happy Belly Food Group Inc. has announced the grand opening of its first Rosie's Burgers location in Atlantic Canada, specifically in Halifax, Nova Scotia, marking the 10th location for the brand in Canada [1][3]. Expansion Strategy - The opening in Halifax is seen as a significant milestone in Rosie's national rollout, highlighting the strength of the brand and the franchise model [3]. - The company has secured 115 Rosie's locations under multi-unit and area development agreements across key Canadian provinces, positioning the brand for rapid scaling as U.S. development begins [5]. Franchise Operations - The new Halifax restaurant is operated by an experienced multi-unit franchisee with a strong track record in the restaurant and hospitality sector, which instills confidence in the opening [5]. - Happy Belly's franchise system focuses on partnering with high-caliber operators to ensure long-term, sustainable performance [5]. Growth Metrics - Across its portfolio, Happy Belly is advancing a disciplined growth strategy with 626 contractually committed retail franchise locations in various stages of development, construction, and operation [5].
Happy Belly Food Group Announces 14th Consecutive Record Quarter, and Third Consecutive Quarter of Positive Net Income from Operations
Newsfile· 2025-11-26 12:28
Core Insights - Happy Belly Food Group achieved its 14th consecutive record quarter and third consecutive quarter of positive net income from operations, reinforcing its reputation as a disciplined, high-growth multi-brand restaurant operator [2][3] - The company reported significant growth in system sales, total revenues, and adjusted EBITDA, indicating a strong operational performance [3][8] Financial Performance - System-wide sales across Quick Service Restaurants (QSR) totaled $19.2 million in Q3 2025, up 125% compared to Q3 2024, driven by organic growth and an increased restaurant count [6][8] - Total operating revenues reached $7.2 million in Q3 2025, reflecting a 194% increase from $2.5 million in Q3 2024 [6][8] - Adjusted EBITDA for Q3 2025 was $0.7 million, or 10.4%, up from $0.1 million, or 4.2%, in the same quarter last year [8] Growth and Expansion - The company added 12 new restaurant locations in Q3 2025, bringing the total to 75 operating locations [3][8] - The growth strategy includes both organic and inorganic methods, with significant acquisitions contributing to the expansion [3][8] - The company anticipates further organic growth in 2026, exceeding original expectations [3] Revenue Streams - Product sales totaled $6.0 million in Q3 2025, up 224% from $1.9 million in Q3 2024 [8] - Royalties and franchise fee revenues reached $1.1 million, a 297% increase from $0.3 million in the prior year [8] Operational Highlights - The company maintains a healthy net working capital of $2.8 million as of September 30, 2025 [8] - Cash flow from operating activities was positive at $0.8 million in Q3 2025, compared to a negative cash flow of $(0.2) million in Q3 2024 [8]
Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Secures 1st Real Estate Location in Quebec
Newsfile· 2025-09-25 10:00
Core Insights - Happy Belly Food Group Inc. has announced the securing of a real estate location for the first Quebec-based Rosie's Burgers in Montreal's Mile End neighborhood, with construction set to begin imminently [1][3] - This location marks the first of ten stores planned under a multi-unit franchise agreement with Carma Hospitality in the Greater Montreal Area, indicating a strategic expansion into a growing market [3][5] - The Mile End area is characterized by a high-density, walkable community with a strong culinary reputation, making it an ideal location for the launch of Rosie's Burgers [3][5] Company Expansion Strategy - Happy Belly has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, including Quebec, Ontario, and British Columbia, positioning the brand for rapid growth [5][7] - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, reinforcing its commitment to accelerate Rosie's development [5][7] - Happy Belly currently has 626 contractually committed retail franchise locations across its emerging brands, indicating a robust growth trajectory and ambition to become Canada's leading restaurant consolidator [7][9] Brand Positioning - Rosie's Burgers focuses on delivering handcrafted smash burgers and classic comfort food, appealing to a trend-conscious population that values innovative yet approachable dining options [8] - The brand aims to leverage its proven track record in the burger space and a high-performing franchise model to establish itself as Canada's leading smash burger brand [5][7]
Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Announces the Opening of Its Newest Location in Calgary, Alberta
Newsfile· 2025-09-12 10:27
Core Insights - Happy Belly Food Group Inc. announces the grand opening of Rosie's Burgers' newest location in Calgary, Alberta, on September 13, 2025, marking the brand's fifth opening this year [1][3] - The CEO highlights the brand's organic growth and the trust franchisees have in Rosie's, indicating strong franchise system performance and significant growth potential across Canada [3][5] - Rosie's Burgers is positioned in a prime location in Bridgeland, Calgary, benefiting from high foot traffic and a demographic that supports both dine-in and takeout [3][5] Expansion Strategy - Happy Belly has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust expansion strategy [5][7] - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, aiming to accelerate Rosie's development [5][7] - Happy Belly currently has 626 contractually committed retail franchise locations across its emerging brands, showcasing its commitment to disciplined growth [7] Brand Positioning - Rosie's Burgers focuses on delivering a differentiated guest experience with high-quality products, aiming to become Canada's leading smash burger brand [5][8] - The brand emphasizes its nostalgic menu offerings, including smash burgers, fries, and milkshakes, appealing to a broad customer base [8]