Core Viewpoint - Kidsland International (02122) is accelerating its IP ecosystem and all-age market strategy by partnering with Jazwares to launch the HELLO KITTY AND FRIENDS toy line in mainland China, which has received strong consumer interest and recognition in the market [1] Group 1: Company Developments - Kidsland's stock opened over 12% higher, reaching a gain of 12.28% at HKD 0.32, with a trading volume of HKD 145,300 [1] - The HELLO KITTY AND FRIENDS toy series achieved significant pre-sale success, quickly ranking on Tmall's "Double Eleven BJD Doll Bestsellers List" within a month of its launch [1] - During the Shanghai 2025 China Toy Expo in October, the 5-inch interactive figure of Hello Kitty received the "Windmill Cup 2026 First Launch Upgrade Product" award for its innovative design and IP integration [1] Group 2: Strategic Partnerships - Jazwares, a subsidiary of Berkshire Hathaway, has gained prominence with its popular plush toy brand SQUISHMALLOWS™ in recent years [1] - The collaboration with Jazwares is expected to enhance Kidsland's existing IP and trendy toy product matrix, providing a wider range of international trendy toy options for Chinese consumers [1] - Kidsland aims to leverage the rich brand resources, channel networks, and marketing capabilities of the toy industry to deliver innovative products and immersive trendy toy experiences to consumers in China [1]

Group 1 - The core viewpoint of the articles highlights Kidsland's strategic partnership with Jazwares to accelerate the development of IP ecosystems and the all-age market in mainland China, launching the HELLO KITTY AND FRIENDS toy line [1][2] - Kidsland, leveraging over 20 years of experience in toy operations and its extensive distribution network, aims to promote international brands and IPs in the Chinese market [1] - Jazwares, a subsidiary of Berkshire Hathaway, has gained significant recognition with its SQUISHMALLOWS™ brand, winning the "Toy of the Year" award for two consecutive years and achieving billions of views on social media platforms [1] Group 2 - The HELLO KITTY AND FRIENDS toy line features a blend of classic Sanrio characters and trendy designs, including plush bouquets, food items, and fashionable outfits [2] - The flagship product, an 8-inch articulated doll from the high-end collectible series, has received enthusiastic support from fans and trendsetters, quickly ranking on Tmall's "Double Eleven BJD Doll Bestsellers" list within a month of its launch [2] - The collaboration with Jazwares enriches Kidsland's existing IP and trendy toy product matrix, providing Chinese consumers with a wider selection of international trendy toys [2]

Core Insights - Kidsland is accelerating its layout in the IP ecosystem and all-age market by partnering with Jazwares to launch HELLO KITTY AND FRIENDS toys in mainland China [1][2] - Jazwares, a subsidiary of Berkshire Hathaway, has gained recognition with its SQUISHMALLOWS™ brand, winning the American Toy Awards for two consecutive years and achieving significant social media engagement [1] - The collaboration aims to enhance Kidsland's existing IP and trendy toy product matrix, providing a wider range of international trendy toy options for Chinese consumers [2] Group 1 - Kidsland has partnered with Jazwares to introduce HELLO KITTY AND FRIENDS toys, leveraging over 20 years of experience in toy operations and distribution networks in mainland China [1] - The HELLO KITTY AND FRIENDS product line includes plush bouquets, food items, and trendy outfits, with a notable 8-inch articulated doll series that has gained popularity during its pre-sale [2] - The series has quickly risen to the top of Tmall's "Double Eleven BJD Doll Bestsellers" list within a month of its launch [2] Group 2 - The 5-inch interactive doll of Hello Kitty won the "Windmill Cup 2026 First Launch Upgrade Product" award at the Shanghai 2025 China Toy Expo, highlighting its innovative design and IP integration [2] - The board believes that the partnership with Jazwares will enrich Kidsland's product offerings and enhance the immersive trendy toy experience for consumers in China [2]