Core Insights - Tesla is encouraging Canadian customers to purchase vehicles at pre-tariff prices as it prepares to increase prices due to ongoing tariffs from the Trump administration [1][4] - The company is facing a challenging sales environment, with a significant decline in vehicle deliveries and net profit [6][9] Price Changes - Tesla is raising prices by as much as 22% in Canada, with specific models seeing substantial increases; for instance, the Cybertruck's all-wheel drive edition has risen by C$25,000 ($18,000) [5][8] - The long-range Model 3 sedan's price increased by 16% to C$79,990 ($57,855), while the long-range Model Y SUV is now 21% more expensive at C$84,990 ($61,471) [5] Tariff Impact - President Trump's 25% tariffs on imported cars and parts remain in effect, despite a temporary pause on most tariffs [2] - Canada has retaliated with its own 25% tariff on US car imports, further complicating the market for Tesla [2] Sales Performance - Tesla's vehicle deliveries fell by 13% in the first quarter, and the company's net profit dropped by 71% during the same period [6] - The company is experiencing a sales slump, attributed to various factors including an aging car lineup and increased competition from rivals like BYD [9] Operational Challenges - Tesla has faced protests and arson attacks at its dealerships, contributing to its public relations challenges [9] - The company is somewhat insulated from tariffs due to domestic manufacturing but still relies on certain imported parts, particularly from China [11]

Elon Musk said Tuesday he would dial back his role as President Trump's cost-cutting czar — sending beaten-down Tesla shares surging despite the company reporting that its net income cratered 71% for the quarter. The embattled billionaire told analysts on a post-earnings call that his "time allocation to DOGE will drop significantly," referring to the polarizing Department of Government Efficiency. "I will be allocating far more of my time to Tesla now that the major work of establishing the Department of G ...