克里希南在评价此次收购时表示："Poppi与我们短中长期饮料战略高度契合。其快速增长、强劲的消费 者互动以及差异化的功能定位，使其成为产品组合中极具活力的新成员。我们正借助百事的能力放大 Poppi的增长动能，并解锁新的增长空间——一切才刚开始。" 据了解，Poppi2018年以"Mother Beverage"品牌名问世，因在一档节目中获得CAVU Consumer Partners投 资而更名为Poppi。它所属的益生元汽水品类规模约4.4亿美元，是低糖饮料中增长最快的细分赛道，产 品含膳食纤维(益生元)、益生菌、果汁和苹果醋。自2020年以来，Poppi销售额每年翻三倍，2023年达到 1亿美元。分析师预计，到2030年益生元汽水市场将接近翻倍。 百事旗下年销售额超十亿美元的饮料品牌还包括百事可乐、轻怡百事、佳得乐、纯果乐、纯水乐、激 浪、SodaStream和Sierra Mist。 百事可乐(PEP.US)正雄心勃勃地将Poppi打造为下一个年销售额突破十亿美元的新锐品牌——这一战略 目标由百事高管拉姆.克里希南在近期活动中明确提出。克里希南还强调，百事近期推行的特许经营权 转让举措，将为Poppi ...

Group 1 - Coca-Cola has lost a significant court case, resulting in the company no longer having access to Dr. Pepper in certain markets, which is the second-best-selling soda brand [4][6] - The Texas court ruling allows Keurig Dr Pepper to take full control of its distribution, impacting Coca-Cola's supply chain and access to Dr. Pepper in venues and restaurants [4][5] - Sprite remains the dominant player in the lemon-lime soda market, while PepsiCo's attempts to compete have not been successful, with its brands lagging far behind [1][3] Group 2 - PepsiCo has a history of launching various lemon-lime sodas to compete with Sprite, including Teem and Sierra Mist, but these brands have struggled to gain market traction [7] - In 2023, PepsiCo discontinued Sierra Mist and introduced a new brand, Starry, targeting Gen Z with a modern flavor profile and branding [7]