克里希南在评价此次收购时表示："Poppi与我们短中长期饮料战略高度契合。其快速增长、强劲的消费 者互动以及差异化的功能定位，使其成为产品组合中极具活力的新成员。我们正借助百事的能力放大 Poppi的增长动能，并解锁新的增长空间——一切才刚开始。" 据了解，Poppi2018年以"Mother Beverage"品牌名问世，因在一档节目中获得CAVU Consumer Partners投 资而更名为Poppi。它所属的益生元汽水品类规模约4.4亿美元，是低糖饮料中增长最快的细分赛道，产 品含膳食纤维(益生元)、益生菌、果汁和苹果醋。自2020年以来，Poppi销售额每年翻三倍，2023年达到 1亿美元。分析师预计，到2030年益生元汽水市场将接近翻倍。 百事旗下年销售额超十亿美元的饮料品牌还包括百事可乐、轻怡百事、佳得乐、纯果乐、纯水乐、激 浪、SodaStream和Sierra Mist。 百事可乐(PEP.US)正雄心勃勃地将Poppi打造为下一个年销售额突破十亿美元的新锐品牌——这一战略 目标由百事高管拉姆.克里希南在近期活动中明确提出。克里希南还强调，百事近期推行的特许经营权 转让举措，将为Poppi ...

Core Insights - Poppi, a US prebiotic soda brand, is set to launch in the UK early next year through an exclusive deal with an undisclosed retailer [1][2] - The brand has garnered interest from several on-trade businesses, indicating strong market demand [2] - PepsiCo acquired Poppi for $1.95 billion in March, aiming to leverage its growth potential [2][4] Company Overview - Poppi, established in 2015 and rebranded in 2020, has become a notable player in the 'better-for-you' soda market in the US [3] - The brand offers low-calorie, low-sugar sodas in 15 flavors, generating over $500 million in annual sales in 2024 [4] Market Context - The UK market is seeing a rise in 'gut-friendly' soda brands, with local brands like Hip Pop and Living Things gaining traction [5] - Carlsberg Britvic's head of new business highlighted opportunities in Mexican-style beer and functional soft drinks as potential growth areas in the UK [5][6]

Core Insights - Coca-Cola's two major operators in China, China Foods and Swire Coca-Cola, reported disappointing performances in the past year, with Swire Coca-Cola's revenue declining by 4.02% to 11.546 billion yuan and China Foods' revenue down by 9% to 11.335 billion yuan in the first half of 2024 [1] - The overall beverage market in China grew by 6.2%, but carbonated drinks are losing popularity, with a notable shift towards healthier alternatives like ready-to-drink tea and functional beverages [2][4] - The trend towards health consciousness is evident, with 68% of consumers expressing a desire to reduce sugar intake, leading to a decline in carbonated drink consumption [4][5] Industry Performance - Swire Coca-Cola's total sales in mainland China fell by 1% year-on-year, and the number of active retail outlets also decreased by 1% [2] - PepsiCo's second-quarter revenue reached $22.5 billion, with a mere 0.8% year-on-year growth, and global sales of Pepsi declined by 3%, marking the eighth consecutive quarter of sales decline [2] - The beverage industry in China saw a production increase of 7.5% in 2024, with total revenue growing by 4.8% to 534.8 billion yuan [12] Market Trends - The market share of carbonated drinks in convenience stores has dropped from 50% to 25%, replaced by various tea drinks and sugar-free beverages [4] - The sales of sugar-free Coca-Cola grew by 11% in 2022, but the market share of sugar-free soda in convenience stores has decreased from 6.25% in Q3 2022 to 4.13% in Q2 2024 [6][7] - The sugar-free beverage market is becoming saturated, with growth rates slowing down significantly from 40% (2014-2019) to an expected 12% by 2025 [6] Consumer Behavior - Consumers are increasingly scrutinizing food labels, with 46% regularly checking ingredient lists, and the preference for sugar-free options is particularly strong among younger demographics [6] - The rise of new brands in the sugar-free segment, such as Yuanqi Forest, has led to a significant market share shift away from traditional carbonated drink giants [7][10] - The popularity of new beverage categories, including functional drinks and traditional Chinese health drinks, is on the rise, with sales of Chinese herbal drinks expected to grow by over 182% in 2024 [6] Strategic Responses - Coca-Cola is attempting to pivot from being solely a carbonated drink company to a diversified beverage brand, launching products like Simply Pop, a prebiotic soda series, and expanding into tea and coffee markets [13][10] - The company is also focusing on enhancing its presence in the food service sector, with over 25,000 new sales points and nearly 600,000 refrigeration units planned for 2024 [9] - The competitive landscape is shifting, with new brands leveraging social media and e-commerce to capture market share, particularly among younger consumers [14][15]