Skullpanda联名星期三吊卡新品
Search documents
国海证券:维持泡泡玛特“买入”评级 海外市场表现持续超该行预期
Zhi Tong Cai Jing· 2025-10-24 06:58
Core Viewpoint - Guohai Securities maintains a "Buy" rating for Pop Mart (09992) and raises the company's profit forecast, expecting revenue from 2025 to 2027 to reach 38.53 billion, 49.50 billion, and 58.55 billion yuan, with net profit attributable to shareholders at 13.13 billion, 17.03 billion, and 20.19 billion yuan respectively, indicating strong growth potential in the collectible toy market [1] Group 1: Revenue Growth - The overall revenue for Q3 2025 is expected to grow by 245%-250% year-on-year, with domestic growth at 185%-190% and overseas growth at 365%-370% [1] - Revenue from overseas regions such as Asia-Pacific, Americas, and Europe is projected to grow by 170%-175%, 1265%-1270%, and 735%-740% respectively [1] - As of the end of Q3 2025, Pop Mart has opened 154 overseas stores, with plans to reach 200 by the end of 2025 [1] Group 2: Market Expansion - The company is accelerating its store openings in the U.S. and expanding partnerships with bookstores, including a collaboration with Books-A-Million to introduce Pop Mart products [2] - The recent launch of the Skullpanda collaboration has generated significant interest, with TikTok videos reaching 1.5 million views and over 137,000 likes [2] Group 3: Product Performance - In Q3 2025, revenue from offline and online channels in China grew by 130%-135% and 300%-305% respectively [3] - The company has increased the pace of new product launches, introducing 20 blind box products and 14 plush series in Q3 2025 [3] - The Starry People IP is gaining momentum, with significant demand for new plush products, indicating a strong market interest [3] Group 4: Seasonal Opportunities - Q4 is expected to be a peak season with multiple holidays, including Halloween, Double 11, Thanksgiving, Black Friday, and Christmas, providing opportunities for new product launches [4] - The company anticipates the release of several key products during these important holiday periods [4]