Core Viewpoint - Haier Smart Home has achieved a significant transformation through digitalization, resulting in reduced costs and increased profits, which has generated high expectations among investors [1][4]. Group 1: Financial Performance - From 2021 to 2024, Haier Smart Home's revenue increased by 58.8 billion and profit rose by 5.7 billion, while absolute expenses decreased by 3 billion [3]. - The company has successfully combined low investment with high output, demonstrating a strong linkage between cost reduction and revenue growth [1][4]. Group 2: Strategic Positioning - Haier Smart Home focuses on global self-owned brands, high-end creation, and smart home solutions, emphasizing user stickiness and ecological synergy [4]. - The company has integrated distribution into its management system, achieving over 3-4 percentage points in fee rate advantage, which enhances terminal control and flexibility [4]. Group 3: Investment Focus - Haier Smart Home's investment strategy includes building a global brand matrix through acquisitions, such as GE Appliances and Candy, to establish a localized R&D, manufacturing, and marketing system [5]. - The company employs a differentiated strategy for high-end brands, creating immersive experiences to quickly build market appeal and enhance brand value [5]. - Investments in smart home solutions have led to the establishment of a comprehensive ecosystem, including scenario-based store construction and community demonstration projects [5]. Group 4: Long-term Vision - Haier Smart Home's strategic investments are now yielding high returns, with high-end brands like Casarte showing strong market appeal and user loyalty, achieving a repurchase rate exceeding 30% [6]. - The company's digital transformation has led to continuous cost reduction and efficiency improvement, with 74% of counties achieving direct product delivery to users by the third quarter of 2025 [6]. - The global business has seen increased brand recognition and reduced customer acquisition costs, with overseas revenue growing by 10.5% year-on-year in the first three quarters of 2025 [6].

Core Insights - Haier Smart Home has achieved double-digit growth in net profit attributable to shareholders for five consecutive years, outperforming 98% of listed companies in A-shares, making it the only company in the home appliance industry to reach this milestone [1][2] Group 1: Market Transformation - The company is implementing a comprehensive transformation centered on user needs, including changes in market, service, and management systems [1] - Through deepening digital inventory transformation, Haier has achieved a fully unified warehouse system, with 74% of products in county specialty stores delivered directly to users in the first three quarters [1] - This direct delivery model reduces financial and storage pressures for the company while enhancing turnover efficiency and lowering operational costs [1] Group 2: Service Transformation - Haier has established a user lifecycle closed-loop platform to retain users, allowing for real-time responses to user needs and enabling precise services [1][2] Group 3: Management Transformation - The management platform created in response to user demands has resulted in higher management efficiency [1] Group 4: User Engagement - Haier aims to establish a permanent connection with users through its smart home initiatives, with over 13 million active users on the domestic San Yi Niao platform, over 6 million users on the US Smart HQ platform, and over 10 million registered users on the European hOn platform [2] - The company's user-centric approach demonstrates that businesses focused on user needs can find stable growth paths even in uncertain times [2]

Core Insights - Haier Smart Home has achieved double-digit growth in net profit attributable to shareholders for five consecutive years, making it the only company in the home appliance industry to do so, while only 72 companies in the entire A-share market have maintained such growth, representing just 1.32% of listed companies [1][2] Group 1: Market Transformation - The company has implemented a comprehensive transformation of its market system through deepening digital inventory changes, achieving a total inventory control (TOC) model, with 74% of products in county specialty stores delivered directly to users in the first three quarters [1] - This direct delivery model reduces financial and storage pressures for the company, enhances turnover efficiency, and lowers operational costs, leading to a light asset operation [1] Group 2: Service Transformation - Haier Smart Home has established a user lifecycle closed-loop platform, allowing for real-time responses to user needs and enabling precise services [2] Group 3: Management Transformation - The management platform, born from user demands, has improved management efficiency, aiming to establish a permanent connection with users through smart home solutions [2] - The company has over 13 million active users on its domestic San Yi Niao platform, more than 6 million users on the Smart HQ platform in the U.S., and over 10 million registered users on the hOn platform in Europe [2]