服务体系数字化获行业认可，经营端保持稳健。新华网报道公司服务体系再获行业认可，核心在于将线 下成熟的交付与售后能力通过数字化平台线上化、标准化、可追踪，有助于提升用户触达与服务响应效 率，并在一定程度上支撑渠道运营质量与口碑转化。落到当期经营表现看，公司25Q3 实现收入775.6 亿 元，同比+9.51%，延续25H1+10.2%的收入增速水平。其中，25Q3 国内业务收入同比+10.8%，家空单 三季度收入增长超30%。根据产业在线数据，海尔空调/冰箱/洗衣机内销份额同比增加3.7/-0.3/2.8pcts。 冰洗基本盘稳固，空调表现优于行业。我们认为，空调业务的高增一方面受益于国内北方地区高温天 气，而海尔在北方市场份额具备传统优势，拉动公司Q3 业绩；另一方面，公司运营模式变革，推进数 字营销，增加与客户的接触触点，提升客户的覆盖率，在国补退坡的情况下保持经营韧性。分品牌看， 公司前三季度高端品牌卡萨帝/Leader 收入增长18%/25%。海外市场25Q3 收入同比+8.3%，增速稳健。 南亚/东南亚/中东非25Q1-Q3 同比+25%/15%/+60%。我们预计单三季度，南亚/东南亚保持双位数增 ...

Investment Rating - The report maintains a "Strong Buy" rating for Haier Smart Home (600690) [1] Core Insights - Haier Smart Home has received multiple industry recognitions for its digital service system, which extends its offline service capabilities online and overseas, enhancing service efficiency and standardization [1] - The company reported a revenue of 77.56 billion yuan in Q3 2025, reflecting a year-on-year growth of 9.51%, consistent with the 10.2% growth in H1 2025 [8] - The domestic business revenue grew by 10.8% year-on-year, with the air conditioning segment seeing over 30% growth in Q3 [8] - The company’s profitability improved, with a net profit of 5.34 billion yuan in Q3 2025, up 12.7% year-on-year [8] - The operating cash flow for Q3 2025 was 6.352 billion yuan, which is 1.2 times the net profit [8] - Future growth is expected to continue, with a projected double-digit profit growth in 2026, supported by improving demand in domestic and international markets [8] Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 285.981 billion, 309.930 billion, 328.665 billion, and 347.024 billion yuan respectively, with year-on-year growth rates of 9.4%, 8.4%, 6.0%, and 5.6% [3] - Net profit projections for the same years are 18.741 billion, 21.432 billion, 23.605 billion, and 26.101 billion yuan, with growth rates of 12.9%, 14.4%, 10.1%, and 10.6% respectively [3] - The target price is set at 33.8 yuan, with the current price at 26.54 yuan, indicating significant upside potential [4]

长江商报消息 ●长江商报记者 江楚雅 家电龙头海尔智家（600690.SH）调整海外市场布局，提高抗风险能力。 近日，海尔智家宣布向印度巴蒂集团及美国华平投资合计转让海尔印度49%股权，通过股权多元化绑定 全球优质资源。 长江商报记者注意到，此举是海尔智家在深耕印度市场20年后迈出的战略进阶新步伐，为中国企业全球 化风险应对提供了创新样本。 稳健的业绩表现，是海尔智家推进全球化战略升级的底气所在。2025年前三季度，公司实现营业收入 2340.5亿元，同比增长10%；归母净利润173.7亿元，创历史同期新高，盈利能力持续领跑行业。 同时，公司加码数字化转型，数字化转型持续释放效能，为公司降费提效提供核心支撑。 业绩稳健推进数字化布局 稳健的业绩表现，是海尔智家敢于推进全球化战略升级的底气所在。2025年前三季度，公司实现营业收 入2340.5亿元，同比增长10%；归母净利润173.7亿元，创历史同期新高，盈利能力持续领跑行业。这份 亮眼成绩单的背后，是公司在产品创新、数字化转型与全球化布局三大维度的持续深耕。 升级全球化战略 近日，海尔智家宣布对旗下全资子公司海尔印度进行股权结构优化，向印度巴蒂集团及美国华平 ...

中新网济南12月25日电 (陈宛婷沙见龙)山东省对外投资与贸易协同交流会暨国际工程采购对接会25日在 济南举办，汇聚350余位政府、行业协会、央企和地方企业及金融机构代表，旨在通过产业链供应链整 合，促进对外投资和贸易互促发展，推动国内、国际市场深度融合。 在塞尔维亚克林米亚高速公路项目建设中，山东高速集团实现了设计、施工、咨询、管理等全链条资源 一体化管控，达成从"中国建造"到"中国管理"的历史性突破。今年前11个月，集团新签境外合同额同比 增长128%，进出口额达145.23亿美元。 山东高速集团副总经理张仰进说，作为山东省基础设施领域的国有资本投资公司、世界500强企业，该 集团"三外并举"，牵头组建山东省对外投资合作发展联盟，汇集山东200余家龙头企业和专业机构，通 过信息共享、资源互补、联合竞标形成"抱团出海"合力。 海尔集团以本土研发、制造、营销"三位一体"布局深化投贸联动，成为山东企业出海标杆。集团依托全 球35个工业园、163个制造中心的网络，其海外市场占比超2/3，连续16年蝉联欧睿国际全球大型家电第 一，在15个国家的市场份额位居榜首，高端品牌卡萨帝国内高端家电市场占比超30%。 2025 ...

提到海尔智家,很多投资者都比较关心他的利润、费率等问题。尤其是近年来其推动的数字化变革,实现 了持续的费降利增,让外界也充满了期待。 实际上不止是费降利增,海尔智家在营收规模增长的同时,费用绝对值却在下降,出现了"低投入与高产 出"的强捆绑。 数据是最好的说明。从2021年至2024年,海尔智家的营收、利润分别增长了588亿元、57亿元,费用绝对值 下降了30亿元。 那么,海尔智家是如何实现"低投入与高产出"的呢? 把握战略定位,走出差异化破局之路 如果把家电三巨头放在一起看,会发现他们在战略规划上存在差异,这就决定了三家企业资源的分配逻辑 不同。 其中,海尔智家战略上聚焦全球自主品牌、高端创牌、智慧家庭,更看重"用户黏性+生态协同",采用重资 产投入,强调用户体验。 美的集团是"规模效应+B端协同",通过混合渠道模式和多元化业务(家电+B端科技)进行扩张,部分自主品 牌+部分ODM/OEM。 格力电器则"单品聚焦+极致效率",以空调为核心、渠道为王,依赖强势经销商体系实现低成本高周转。 同时,海尔智家主动把分销纳入公司体系内,以3-4个百分点的费率差,获得了超过同行的终端控制权和灵 活性,为核心战略的落地做 ...

Core Viewpoint - Haier Smart Home has struggled to escape a low valuation trap, with its market capitalization hovering around 250 billion yuan for four years, while competitors like Midea have achieved significantly higher valuations through strategic narratives and business diversification [2][3][7]. Group 1: Market Perception and Valuation - Investors have two common misconceptions about Haier Smart Home: first, they incorrectly compare it directly with Midea, which has a market cap of approximately 600 billion yuan, leading to the belief that Midea has a dominant advantage in the home appliance market [4][5]. - The second misconception is regarding Haier's hidden assets, as many believe that Haier Smart Home does not represent the entire Haier Group, which has substantial off-balance-sheet assets. However, even when aggregating these assets, the total market value is only around 350 billion yuan [6]. - The core issue of Haier's valuation dilemma is the lack of narrative premium, as the market has grown weary of old stories and prefers companies that can present innovative technological narratives [7][8]. Group 2: Financial Performance and Efficiency - Under the leadership of Zhou Yunjie, Haier Smart Home's revenue increased from 227.5 billion yuan to over 280 billion yuan, and net profit rose from 11.8 billion yuan to 17.8 billion yuan, yet the market cap has remained stagnant [11]. - Haier Smart Home's current price-to-earnings (P/E) ratio is approximately 14 times, which is not low compared to Midea and Gree, but the company's profitability is hindered by high operational costs, leading to a low net profit margin of 6.9% compared to Midea's 9.5% [12][15]. - The company's high expense ratios, including a sales expense ratio of 11.7% and a management expense ratio of 4.2%, contribute to a total expense ratio that has reached 24.18%, significantly higher than Midea's 16.92% and Gree's 14.92% [16][18]. Group 3: Strategic Choices and Globalization - Haier's strategy over the past decade has focused on globalization and acquisitions, which has led to a complex organizational structure and high management costs, ultimately impacting profitability [19][20]. - The company has expanded its global footprint, with nearly 50% of its revenue coming from overseas markets, but the integration of acquired companies has proven challenging, leading to inefficiencies [20][21]. - Unlike Midea, which has focused on internal innovation and B2B transformation, Haier has faced difficulties in managing its expansive global operations, resulting in a scale trap where increased revenue does not translate to higher profits [22]. Group 4: External Market Pressures - Haier faces significant external pressures, including the waning of policy incentives that previously boosted the home appliance sector, with a reported 3.2% year-on-year decline in retail sales for the industry [23][24]. - The high-end segment, once a strong growth driver for Haier, has also shown signs of slowing, with sales growth for its premium brand, Casarte, declining from 14% in 2023 to 12% in 2024 [25]. - Additionally, growth in overseas markets has stagnated, with the Americas and Australia showing minimal growth rates of 2.4% and 1%, respectively, while other major markets are under significant pressure [26].

Core Viewpoint - Haier Smart Home emphasizes innovation and user-centric transformation, focusing on "six transformations" to enhance its production capabilities and market competitiveness [1][2]. Group 1: High-end Transformation - Despite challenges such as declining demand and intense competition, Haier's high-end brand Casarte achieved an 18% growth in the first three quarters of 2025 by offering differentiated solutions like zone washing and oxygen preservation [1]. Group 2: Globalization - Haier Smart Home's globalization strategy involves not just selling products worldwide but also globalizing platforms and capabilities, exemplified by the successful launch of the X11 washing machine that meets strict European energy standards within one year [1]. Group 3: Digital Transformation - The company has improved internal efficiency and external user experience through comprehensive digital transformation, resulting in rising profit margins and optimized expense ratios. By implementing a digital inventory system, 74% of products in county specialty stores reached users directly in the first three quarters of 2025 [1][2]. Group 4: Intelligent Transformation - Haier Smart Home has introduced a series of smart appliances equipped with AI capabilities, transitioning from "household chores assistance" to "no-human chores" with products like air conditioners that avoid blowing air on people and ovens that recognize ingredients [2]. Group 5: Ecological Transformation - The company promotes a platform-based ecosystem to provide comprehensive solutions for smart homes, enabling features like coordinated washing and drying on smart balconies [2]. Group 6: Green Transformation - Haier Smart Home integrates ESG principles into its corporate strategy, establishing a global carbon management system and a comprehensive green management model that spans the entire product lifecycle, enhancing both user respect and operational efficiency [2].

Summary of Haier Smart Home Conference Call Company Overview - **Company**: Haier Smart Home - **Year**: 2025 Key Points Industry Performance - Haier Smart Home achieved a revenue growth of **10%** in 2025, while the overall industry experienced a decline of **3%** [2][3] - The company maintained stable profit margins despite industry challenges [2][3] Product Innovation - Unique products such as the "Lazy Machine" and the three-layer Pro washing machine were launched, with the Lazy Machine selling **200,000 units** from April to September [2][3] - The introduction of innovative products contributed significantly to market performance [3] Digital Marketing Transformation - A3 user assets increased by **17%** year-on-year to **35 million** [2][5] - Online brand search share rose by **44%**, and marketing ROI improved by **13%** [2][5] - These efforts enhanced brand visibility, user traffic, and product sales [5] Inventory Management - The speed inventory model was accelerated, achieving an **86%** online rate for county specialty stores [2][6] - Direct orders to users increased from **26%** to **74%**, improving operational efficiency and reducing inventory turnover days by **30 days** [2][6] - Inventory in China decreased by **4.3 billion yuan** [2][6] Multi-Brand Strategy - The multi-brand strategy showed results, with the Casarte brand growing by approximately **18%** from January to September, and online sales share increasing by **5 percentage points** [2][7] - The air conditioning business saw revenue growth of over **30%** in the third quarter despite intense competition [2][7] Overseas Market Performance - North America outperformed the industry average, with a **20%** increase in new industries [4][8] - European market quality improved, with order shares in key countries (UK, France, Germany, Italy) rising by **1-2 percentage points** [4][9] - Emerging markets showed significant growth, with South Asia, Southeast Asia, and the Middle East growing by **25%**, **15%**, and **60%** respectively [9] Dividend Policy - The dividend payout ratio reached **48%**, with a mid-term dividend of **2.5 billion yuan** planned for the future [4][10] Channel and Sales Structure Adjustments - Increased investment in online channels, with Casarte's online share rising from **10%** to **40%** [4][11] - New media marketing strategies were implemented to enhance brand penetration and product information delivery [11] Future Outlook - The company aims for double-digit profit growth in 2026, with expectations of improved performance in the European market [25][26] - Focus on maintaining revenue and profit growth, with overseas growth potentially outpacing domestic performance [25][26] Challenges and Strategies - The company is adapting to reduced subsidies and market fluctuations, maintaining a focus on product quality and operational efficiency [23][24] - Plans to enhance profitability through improved production efficiency and new product investments in the U.S. market [19][20] Competitive Landscape - Haier Smart Home is learning from competitors like Xiaomi in user engagement and online marketing while focusing on product innovation [22] - The company is committed to improving customer experience and product quality to sustain growth [22] This summary encapsulates the key insights from Haier Smart Home's conference call, highlighting the company's performance, strategies, and future outlook in a challenging market environment.

Core Viewpoint - The company reported Q3 2025 earnings that exceeded market expectations, with significant growth in revenue and net profit [1] Financial Performance - Q3 2025 revenue reached 77.6 billion (+10%), with net profit attributable to shareholders at 5.3 billion (+13%) and non-recurring net profit at 5.2 billion (+15%) [1] - For the first three quarters of 2025, total revenue was 234.1 billion (+10%), net profit attributable to shareholders was 17.4 billion (+15%), and non-recurring net profit was 16.9 billion (+15%) [2] Sales Performance - Domestic sales in Q3 increased by 11%, outperforming Q2, driven by a successful product strategy and new media operations, particularly in air conditioning [3] - The air conditioning segment saw a 30% increase in sales, supported by a low base effect, market share expansion, channel reforms, and successful product strategies [4] - Overseas sales grew by 8%, with North America maintaining a flat trend and Europe showing similar growth to the first half of the year [4] Profitability - The contribution of the Casarte brand significantly boosted profits, with a net profit margin of 18% (+1-2 percentage points) [5] - Operating profit margin remained stable at 7.03%, with domestic sales performing better than overseas [5] Investment Outlook - The company anticipates continued revenue growth in Q4 2024, driven by new media operations, product strategies, and digital inventory management [6] - Adjusted full-year forecasts for 2025 and 2026 predict revenue growth of 7% and profits of 14% for 2025, and 7% and 11% for 2026, respectively [6]

Core Viewpoint - The company reported a revenue of 77.6 billion yuan in Q3 2025, a year-on-year increase of 10%, with a net profit attributable to shareholders of 5.3 billion yuan, up 13% year-on-year, and a net profit excluding non-recurring items of 5.2 billion yuan, up 15% year-on-year [1] Group 1: Overseas Market Performance - Revenue from overseas markets continued to grow, with a year-on-year increase of 8.25% in Q3 2025 and a cumulative growth of 10.5% in the first three quarters [1] - In North America, despite a weak real estate market and cautious consumer trends, the company maintained operational resilience through product structure upgrades and expansion in air and water businesses [1] - In Europe, the quality of white goods business in Western and Eastern Europe improved, with market share steadily expanding, particularly in the UK, Italy, France, and Spain [1] - Emerging markets saw significant revenue growth in the first three quarters, with South Asia, Southeast Asia, and the Middle East and Africa growing by 25%, 15%, and 60% respectively [1] Group 2: Domestic Market Resilience - The domestic market showed significant resilience, outperforming the industry, with the Chinese home appliance industry retail sales down 3% year-on-year in Q3 2025, while the company’s domestic revenue increased by 11% [2] - The air conditioning sector saw a notable increase, with home air conditioning revenue up over 30% year-on-year in Q3 2025, while other sectors like refrigerators and washing machines achieved stable growth [2] - The growth resilience is attributed to the continuous development of popular products, competitive suite products, and deepening digital inventory and marketing optimization [2] Group 3: Financial Performance - The gross profit margin for the first three quarters of 2025 was 27.2%, up 0.1 percentage points year-on-year, with a focus on extreme cost control in the domestic market and a commitment to a high-end brand strategy in overseas markets [2] - The sales expense ratio was 10.6%, optimized by 0.1 percentage points year-on-year, with digital transformation efforts in the domestic market and global resource integration in overseas markets [2] - The net operating cash flow for the first three quarters was 17.5 billion yuan, a year-on-year increase of 21%, indicating robust growth [2] Group 4: Profit Forecast and Valuation - The company is positioned as a leading global home appliance brand, with expectations for steady increases in market share both domestically and internationally [3] - The forecast for net profit attributable to shareholders for 2025-2027 is 21.5 billion, 24.3 billion, and 27.3 billion yuan respectively, with corresponding PE ratios of 12, 10, and 9 times [3] - The target price is maintained at 35.54 yuan, with a "buy" rating [3]