原标题：A股家电业最稳健 海尔智家继续以用户为中心全面变革 在服务体系变革上，海尔智家通过建立用户全生命周期闭环平台，把用户沉淀在平台上。这样不仅可以 实时响应用户需求，还能实现精准服务。 在管理体系变革上，海尔智家因用户需求而诞生的管理平台，这样的平台管理效率更高。 最重要的是，海尔智家要与用户建立永久的联系，而这也是海尔智家一直在做的智慧家庭。海尔智家通 过搭建平台，在平台上与用户沟通、在平台上服务用户，目前国内三翼鸟已拥有1300多万活跃用户，美 国Smart HQ平台用户超600万，欧洲hOn注册用户数突破1000万。 在充满不确定性的时代，海尔智家用实践证明，真正以用户为中心的企业，总能找到稳健增长的道路。 这份经验，为身处变革中的企业也将带来启发。 在家电市场普遍承压的背景下，海尔智家交出了一份硬核的五年答卷。截至2025三季报，海尔智家已连 续5年实现归母净利润两位数增长，跑赢了A股98%的上市公司，也是家电业唯一达成这一成就的企 业。 对于接下来的发展，海尔智家董事长兼总裁李华刚表示，要继续以用户为中心进行全面变革，包括市场 体系变革、服务体系变革、管理体系变革，最终要与用户建立永久的联系。 ...

Core Insights - Haier Smart Home has achieved double-digit growth in net profit attributable to shareholders for five consecutive years, making it the only company in the home appliance industry to do so, while only 72 companies in the entire A-share market have maintained such growth, representing just 1.32% of listed companies [1][2] Group 1: Market Transformation - The company has implemented a comprehensive transformation of its market system through deepening digital inventory changes, achieving a total inventory control (TOC) model, with 74% of products in county specialty stores delivered directly to users in the first three quarters [1] - This direct delivery model reduces financial and storage pressures for the company, enhances turnover efficiency, and lowers operational costs, leading to a light asset operation [1] Group 2: Service Transformation - Haier Smart Home has established a user lifecycle closed-loop platform, allowing for real-time responses to user needs and enabling precise services [2] Group 3: Management Transformation - The management platform, born from user demands, has improved management efficiency, aiming to establish a permanent connection with users through smart home solutions [2] - The company has over 13 million active users on its domestic San Yi Niao platform, more than 6 million users on the Smart HQ platform in the U.S., and over 10 million registered users on the hOn platform in Europe [2]