Group 1 - MediaGo, a global smart advertising platform under Baidu International, and hipto, a leading lead generation expert in France, have won two prestigious awards at the Les Cas d'Or digital marketing awards in France, highlighting their expertise in the European digital marketing market [1][3] - The awards recognize the effectiveness of their collaboration in the highly competitive insurance sector, addressing challenges such as fragmented online behavior signals and complex consumer decision paths [3][4] - The partnership has successfully implemented MediaGo's upgraded SmartBid 3.0 intelligent bidding product, which utilizes five deep learning models to enhance ad targeting and efficiency while complying with GDPR regulations [4][6] Group 2 - Internal monitoring data from March to August 2025 indicates a 32% year-on-year increase in monthly conversion volume after adopting the SmartBid 3.0 MaxCV model, while maintaining stable customer acquisition costs (CPA) [4] - Despite a 48% increase in mobile ad spending, CPA decreased by 2.6%, breaking the common industry trend of rising costs with scale growth, and the conversion rate for native ads improved by 2-3 percentage points, resulting in a threefold increase in overall conversion scale [4][6] - The successful collaboration is expected to create high-value opportunities for both companies, with a focus on leveraging MediaGo's AI technology and hipto's expertise in advertising creativity and strategy [5][6]

Core Insights - MediaGo, a smart advertising platform under Baidu International, won the Excellence Award in the AdTech category at the 2025 Global Tech Awards for its upgraded smart bidding product SmartBid 3.0 [1][3] Group 1: Award Recognition - The Global Tech Awards is a highly influential and credible recognition in the technology industry, focusing on the application of technological innovation in advertising [3] - MediaGo's award highlights its commitment to enhancing advertising efficiency and return on investment through innovative solutions [3] Group 2: Product Innovation - SmartBid 3.0 addresses key challenges faced by advertisers, such as long cold start periods and high volatility in ad placements [3] - The upgraded SmartBid 3.0 reduces the cold start time for advertising campaigns by over 50% and incorporates global learning capabilities to analyze historical ad data while integrating external signals [3] Group 3: Performance Metrics - The overall consumption completion rate for campaigns using SmartBid 3.0 has improved by approximately 58% [3] - In campaigns targeting cost per acquisition (CPA), the overflow rate is effectively controlled within 1.15, achieving stability in both performance and cost [3]

Group 1 - MediaGo has officially become a member of IAB UK, a key authority in the UK digital advertising industry, furthering its commitment to compliance and transparency in the local market [1] - IAB UK is part of the global IAB network and includes over 300 leading media, brands, platforms, agencies, and technology companies in the UK, aiming to shape a sustainable future for the industry [1] - Membership in IAB UK provides MediaGo with opportunities to engage with industry leaders, participate in standard-setting, and gain insights into market trends, enhancing its business collaborations in the UK [1] Group 2 - MediaGo focuses on creating visible value for advertisers through technological innovation, exemplified by its upgraded SmartBid 3.0 product, which aids in budget management and conversion optimization [2] - The platform adheres to international compliance standards such as GDPR and is set to receive TrustArc's GDPR compliance certification again in 2025, emphasizing its commitment to user data privacy [2] - MediaGo employs advanced brand safety mechanisms and transparent data practices to ensure advertisers' confidence and provide secure services to European clients [2]