Snack Wrap
Search documents
McDonald's Snack Wrap demand caused lettuce shortage at some of its restaurants
Fox Business· 2025-07-23 16:03
Core Insights - The return of McDonald's Snack Wrap has led to unexpected high demand, resulting in a temporary depletion of lettuce supplies [1][5][8] - The company issued a directive to franchisees to conserve shredded lettuce for McChicken sandwiches due to supply shortages [2][5] - McDonald's acknowledged that the surge in demand was beyond their initial projections, despite following typical supply forecasting processes [5][11] Supply Chain Management - The lettuce supply shortage was resolved and remains stable as of the latest update [8] - Other ingredient shortages have also been temporary, with frequent restocking occurring [8] Customer Engagement - The decision to bring back the Snack Wrap was influenced by strong customer demand, including social media buzz and petitions [11] - McDonald's U.S. President had previously indicated plans to relaunch the Snack Wrap due to its "cult following" [9][11]
McDonald's Snack Wrap demand causes lettuce shortage at some of its restaurants
Fox Business· 2025-07-23 15:16
Core Insights - The return of McDonald's Snack Wrap has led to unexpected high demand, resulting in a temporary depletion of lettuce supplies [1][5][8] - The company issued a directive to franchisees to pause adding shredded lettuce to McChicken sandwiches to manage supply shortages [2][5] - McDonald's had not anticipated such a surge in demand after the Snack Wrap's nine-year absence from the menu [5][11] Supply Chain Management - The supply shortage of lettuce has been resolved and is currently stable, with other ingredient outages also being temporary [8] - McDonald's typically follows a standard process for projecting supply needs but was caught off guard by the pent-up demand for the Snack Wrap [5][8] Customer Engagement - The decision to bring back the Snack Wrap was influenced by customer enthusiasm, including social media buzz and petitions [11] - McDonald's U.S. President had previously indicated that the Snack Wrap had a "cult following," which contributed to its relaunch [9][11]
The long-awaited return of the McDonald's Snack Wrap
NBC News· 2025-07-10 23:15
Market Trend - Fast food industry is shifting towards chicken-based options due to record high beef prices [2] - Other fast food chains are welcoming the competition [2] Product Strategy - McDonald's is reintroducing the Snack Wrap after nearly a decade [1] - The Snack Wrap is priced at $2.99 [1] Consumer Sentiment - The return of the Snack Wrap has a cult-like following [1] - Consumers express high satisfaction (10 out of 10) with the return of the Snack Wrap [2]
McDonald's Snack Wrap Return Feeds Wall Street Fast Food Optimism As Stock Gets Goldman Upgrade
Forbes· 2025-07-10 17:55
Core Insights - McDonald's has successfully reintroduced the Snack Wrap, leading to a positive market reaction and an upgrade in stock rating by Goldman Sachs from neutral to buy [1][2][3] Group 1: Stock Performance - McDonald's stock rose by 2%, reaching a three-week high of over $300 per share, significantly outperforming the S&P 500's 0.3% gain [2] - The market value of McDonald's increased by $5 billion on the day of the Snack Wrap's return, equivalent to approximately 1.7 billion Snack Wraps sold at $2.99 each [4] Group 2: Market Strategy - Goldman Sachs analysts highlighted McDonald's commitment to gaining market share through product and marketing innovation, including the return of the Snack Wrap [3] - UBS analyst Dennis Geiger noted that menu innovation, including the Snack Wrap, is expected to provide a notable boost to McDonald's second-half sales [5] Group 3: Sales Performance - McDonald's has faced challenges with negative same-store sales growth in three of the last four quarters, a concerning trend since it had not reported negative growth since 2020 [5] - Consensus analyst forecasts predict a 2.5% same-store sales growth for McDonald's in the most recent quarter, which would be the strongest performance since 2023 [5] Group 4: Industry Context - The positive news for McDonald's coincided with a strong day for other restaurant stocks, including Cava, Chipotle, Shake Shack, Wendy's, and Yum! Brands, all of which saw at least 1% gains [6]
X @Forbes
Forbes· 2025-07-10 17:50
Stock Performance & Analyst Opinion - Goldman Sachs upgraded McDonald's stock, indicating optimism [1] - The return of the Snack Wrap is contributing to the positive outlook [1] Menu & Strategy - McDonald's is reintroducing the Snack Wrap [1] - The Snack Wrap's return is seen as a positive catalyst [1]
McDonald's introduces sweet, spicy summer menu items
New York Post· 2025-07-02 20:41
Group 1 - McDonald's is launching new spicy menu items this summer, including a spicy variation of the Egg McMuffin starting July 8 [1][9] - The spicy Egg McMuffin will feature melty cheese, a freshly cracked cage-free egg, Canadian bacon, and McDonald's signature Spicy Pepper Sauce [2][7] - A new dessert, the Blueberry & Crème Pie, has also been introduced, available warm and nationwide just in time for Independence Day [3][4] Group 2 - The Spicy Egg McMuffin will be available for a limited time, while the Blueberry & Crème Pie will be offered "while supplies last" [7] - McDonald's is also bringing back the Snack Wrap, which will be a permanent menu item starting July 10, 2023 [8]
