Key Takeaways SBUX is using test-and-scale pilots to roll out operational upgrades under its turnaround plan. A new algorithm helped SBUX cut wait times by 2 minutes and sped up 75% of peak-hour orders. Phased rollouts for rewards updates and product changes aim to reduce risk and boost unit economics.Starbucks Corporation (SBUX) is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella of its “Back ...

Key Takeaways MCD saw a 3.6% U.S. comp sales decline but gained traffic via app deals and the McValue platform. In France, Germany and Canada, digital loyalty efforts helped MCD grow share despite weaker QSR traffic. Customer satisfaction hit record highs, driven by personalized rewards and streamlined digital channels.McDonald's Corporation (MCD) continues to lean into its digital and loyalty capabilities as a core pillar of the growth strategy, especially amid macroeconomic pressures and uneven global t ...