Core Viewpoint - The Fourth China Nutritionist Development Conference aims to promote innovation and high-quality development in the nutrition and health industry, aligning with the "Healthy China 2030" strategy and the growing health consumption demands of the public [1] Group 1: Event Overview - The conference was held from December 20 to 22 in Zhuhai, gathering nutrition experts, industry practitioners, and leading health brands under the theme "Aggregation Towards New" [1] - The event has become an annual platform for industry trend insights and professional exchanges over the past three years [4] Group 2: Company Participation and Recognition - Health and nutrition leader, Jianhe Group, showcased its Australian natural nutrition brand Swisse and high-end infant nutrition brand Heshengyuan, winning three awards for its products [3][4] - The awarded products include Heshengyuan Lactase + Probiotics Powder, which won the "Scientific Food Nourishment Promotion Award," and Heshengyuan Calcium, Zinc, and Vitamin D Oral Liquid and Swisse Choline Milk Thistle Tablets, which received the "Outstanding Scientific Formula Award" [4][3] Group 3: Product Innovations - Heshengyuan Lactase + Probiotics Powder is a collaborative product developed with Chongqing Maternal and Child Health Hospital, providing a solution for lactose intolerance [6] - Heshengyuan Calcium, Zinc, and Vitamin D Oral Liquid is designed based on consumer feedback, focusing on high-quality calcium supplementation for children [8] - Swisse Choline Milk Thistle Tablets emphasize liver health, adhering to the "Three Truths" principle of genuine effectiveness and safety [9] Group 4: Industry Trends and Future Outlook - The nutrition and health industry is evolving towards more scientific, professional, and personalized solutions, driven by increasing health awareness and changing consumer demands [19] - Jianhe Group aims to provide trustworthy nutrition health solutions through its PPAE business model, focusing on premium quality, scientific validation, aspiration, and engagement [19] - The company plans to continue collaborating with nutritionists and industry partners to respond to market changes and contribute to the high-quality development of China's nutrition health industry [19]

Core Insights - The China International Import Expo (CIIE) 2025, themed "New Era, Shared Future," successfully showcased the robust vitality and vast prospects of the Chinese market from November 5 to 10, 2025 [1] - Swisse, a natural nutrition brand under the Health and Happiness Group, presented innovative health products at the expo, emphasizing its commitment to the Chinese market and the development of a healthier future for local consumers [1] Group 1: Product Presentation and Market Engagement - Swisse showcased a comprehensive range of family nutrition health products targeting liver health, beauty, cardiovascular health, anti-aging, and children's nutrition, attracting significant visitor interest [3] - The brand utilized a live streaming setup at the expo, enhancing engagement and creating an immersive shopping experience, resulting in a 96% year-on-year sales increase on Douyin during the event, with oral beauty sales growing over 133% [3] Group 2: Industry Recognition and Strategic Insights - Dr. Paul Grimes, CEO of the Australian Trade and Investment Commission, visited Swisse's booth, acknowledging its role in enhancing China-Australia economic cooperation and cultural exchange [5] - Swisse participated in the Tmall International CIIE opening ceremony, presenting key products at the Tmall International Global New Products TOP 100 launch [7] Group 3: Scientific Innovation and Industry Leadership - Swisse's scientific communication director, Liu Wei, discussed the brand's practices in synergistic anti-aging solutions during a roundtable at the Tmall International Health Trends Forum, highlighting the brand's forward-looking approach in the oral anti-aging category [11] - Liu Wei delivered a keynote on "Swisse's Lifecycle Nutrition Trends," emphasizing the shift in consumer beauty demands towards a holistic approach and the brand's commitment to scientific research and digital optimization [14] Group 4: Media Engagement and Brand Positioning - Liu Wei represented Swisse in a live broadcast on CCTV, sharing the brand's innovative product, the Choline Milk Thistle Tablets, and reinforcing the "Three Truths" principle of quality, effectiveness, and safety [16] - The brand's commitment to scientific rigor and product quality was showcased through extensive testing and research, establishing a benchmark for the nutrition health industry [19] Group 5: Future Outlook and Strategic Goals - Swisse's comprehensive product display, industry trend sharing, and high-level dialogues at the expo highlighted its forward-looking strategy and strong research capabilities as a leading global nutrition brand [20] - The company aims to provide more refined, personalized, and scientific nutrition health solutions for Chinese consumers, contributing to the "Healthy China" initiative and the modernization process [20]