Core Viewpoint - The 8th China International Import Expo (CIIE) showcases the commitment of Bright Dairy to open cooperation in the dairy industry, highlighting its participation as an exhibitor, supplier, and service provider, along with its New Zealand subsidiary, Newlight [1][4] Group 1: Event Participation - Bright Dairy has participated in all eight editions of the CIIE, emphasizing its role as a "full attendance" exhibitor [1] - The company showcased its New Zealand subsidiary, Newlight, which introduced a new business positioning focused on being "more streamlined, flexible, and specialized" [1] Group 2: Product Innovation - Newlight presented a dual immersive experience themed "Chain Movement Fresh Trace," illustrating the journey from the South Island to urban kitchens, reinforcing its commitment to freshness and sustainability [2] - The product range included convenient snacks and cooking ingredients, such as Dairyworks cheese sticks and various cheese types, catering to diverse consumer tastes and nutritional needs [2] Group 3: New Product Launches - Newlight launched two new products: Joyhana and the Emborg series of high-temperature sterilized whipped cream, both sourced from South Island grass-fed milk, aimed at the baking and beverage sectors [3] - The company utilized AI technology to create a TV commercial that visually narrates the journey of milk from New Zealand farms to the expo, emphasizing traceability and quality assurance [3] Group 4: Industry Commitment - Bright Dairy highlighted its responsibility to ensure the quality and safety of every cup of milk while connecting global resources and driving technological innovation for industry upgrades [4] - The company aims to leverage the CIIE as a platform for international collaboration with Newlight, integrating global resources to enhance its supply chain capabilities and deliver high-quality dairy products [4]

第八届中国国际进口博览会如约而至。作为"进博全勤生"，光明乳业（600597）以参展商、供应商、服 务商三重身份连续8年深度参会。光明乳业新西兰子公司新莱特的亮相，象征着光明乳业用一条贯穿南 北半球的"鲜活链路"，展示中国乳业全球开放合作案例。 展会期间，光明食品集团、光明乳业与新莱特及其奶农代表携手，共同启动新莱特新西兰南岛业务"更 精简、更灵活、更专注"的全新定位。未来，双方将聚焦南半球黄金奶源带优势，进一步打通从新西兰 南岛牧场到中国都市餐桌的关键链路，夯实全球乳品供应链的核心竞争力。 把新西兰牧场"搬"到进博会 本届进博会，新莱特以"链动双城鲜踪记"为主题，打造"源起南岛、寻味都市"沉浸式体验。展区一侧新 西兰"南岛牧场"，象征纯净奶源的起点；另一侧是中国的"都市厨房"，勾勒出乳品融入日常生活的美好 图景。这一设计理念，诠释了新莱特对品质、新鲜、营养与可持续发展的追求，彰显"新鲜看得见"的品 牌主张。 "鲜活力"是光明乳业的品牌特征，也是光明出品的品质体现。据不完全统计，2024年全年，有超过40款 光明新品与消费者见面，覆盖多个品类，满足消费者多元化需求。作为全国乳品行业中唯一拥有国家重 点实验室的 ...