Core Viewpoint - The 8th China International Import Expo (CIIE) showcases the commitment of Bright Dairy to open cooperation in the dairy industry, highlighting its participation as an exhibitor, supplier, and service provider, along with its New Zealand subsidiary, Newlight [1][4] Group 1: Event Participation - Bright Dairy has participated in all eight editions of the CIIE, emphasizing its role as a "full attendance" exhibitor [1] - The company showcased its New Zealand subsidiary, Newlight, which introduced a new business positioning focused on being "more streamlined, flexible, and specialized" [1] Group 2: Product Innovation - Newlight presented a dual immersive experience themed "Chain Movement Fresh Trace," illustrating the journey from the South Island to urban kitchens, reinforcing its commitment to freshness and sustainability [2] - The product range included convenient snacks and cooking ingredients, such as Dairyworks cheese sticks and various cheese types, catering to diverse consumer tastes and nutritional needs [2] Group 3: New Product Launches - Newlight launched two new products: Joyhana and the Emborg series of high-temperature sterilized whipped cream, both sourced from South Island grass-fed milk, aimed at the baking and beverage sectors [3] - The company utilized AI technology to create a TV commercial that visually narrates the journey of milk from New Zealand farms to the expo, emphasizing traceability and quality assurance [3] Group 4: Industry Commitment - Bright Dairy highlighted its responsibility to ensure the quality and safety of every cup of milk while connecting global resources and driving technological innovation for industry upgrades [4] - The company aims to leverage the CIIE as a platform for international collaboration with Newlight, integrating global resources to enhance its supply chain capabilities and deliver high-quality dairy products [4]

Core Insights - The 8th China International Import Expo (CIIE) showcases Bright Dairy's commitment as a long-term participant, highlighting its global collaboration in the dairy industry through its New Zealand subsidiary, Newlight [1][2] - Bright Dairy aims to enhance its supply chain by focusing on the advantages of the Southern Hemisphere's premium milk source, ensuring a seamless connection from New Zealand farms to urban tables in China [1][2] Group 1: Event Participation and Strategy - Bright Dairy has participated in CIIE for eight consecutive years, showcasing its role as an exhibitor, supplier, and service provider [1] - The company launched a new positioning for Newlight's South Island operations, emphasizing a more streamlined and focused approach to leverage the Southern Hemisphere's milk source [1][2] Group 2: Product Innovation and Quality - Bright Dairy plans to introduce over 40 new products in 2024, catering to diverse consumer needs and emphasizing its commitment to quality and innovation [2] - The company utilizes its national key laboratory for dairy research to drive technological advancements and product development [2] Group 3: Marketing and Consumer Engagement - Newlight's exhibition theme "Chain Movement of Freshness" features an immersive experience that connects New Zealand's pure milk source with urban culinary applications [2] - Bright Dairy released a TV commercial showcasing the journey of milk from New Zealand farms to the expo, utilizing AI technology for a modern narrative [2] Group 4: Logistics and Supply Chain Management - Bright Dairy's logistics arm, Lingxian Logistics, has been a key player in ensuring timely delivery of products during the expo, with plans to deploy over 30 vehicles and manage approximately 250 trips [5] - The logistics operations include stringent quality control measures to maintain the freshness of food products throughout the supply chain [5] Group 5: Future Outlook and Commitment - Bright Dairy expresses its intention to deepen collaboration with Newlight and integrate global resources to enhance its supply chain capabilities [5] - The company aims to contribute to the high-quality development of the dairy industry by ensuring product safety and leveraging technological innovations [5]