Core Viewpoint - The 8th China International Import Expo (CIIE) showcases the commitment of Bright Dairy to open cooperation in the dairy industry, highlighting its participation as an exhibitor, supplier, and service provider, along with its New Zealand subsidiary, Newlight [1][4] Group 1: Event Participation - Bright Dairy has participated in all eight editions of the CIIE, emphasizing its role as a "full attendance" exhibitor [1] - The company showcased its New Zealand subsidiary, Newlight, which introduced a new business positioning focused on being "more streamlined, flexible, and specialized" [1] Group 2: Product Innovation - Newlight presented a dual immersive experience themed "Chain Movement Fresh Trace," illustrating the journey from the South Island to urban kitchens, reinforcing its commitment to freshness and sustainability [2] - The product range included convenient snacks and cooking ingredients, such as Dairyworks cheese sticks and various cheese types, catering to diverse consumer tastes and nutritional needs [2] Group 3: New Product Launches - Newlight launched two new products: Joyhana and the Emborg series of high-temperature sterilized whipped cream, both sourced from South Island grass-fed milk, aimed at the baking and beverage sectors [3] - The company utilized AI technology to create a TV commercial that visually narrates the journey of milk from New Zealand farms to the expo, emphasizing traceability and quality assurance [3] Group 4: Industry Commitment - Bright Dairy highlighted its responsibility to ensure the quality and safety of every cup of milk while connecting global resources and driving technological innovation for industry upgrades [4] - The company aims to leverage the CIIE as a platform for international collaboration with Newlight, integrating global resources to enhance its supply chain capabilities and deliver high-quality dairy products [4]

Core Insights - The eighth China International Import Expo (CIIE) showcased a diverse range of agricultural products, emphasizing the theme "From Global Farms to Chinese Tables" with over 2000 exhibitors, marking the largest scale in history [1][2] - Two significant trends emerged: a shift from "global product debuts" to "localized deep innovation," and the transformation of the agricultural value chain through digitalization and precision nutrition [1][6] Group 1: Product Launches and Innovations - The meat section at CIIE featured strong participation from major meat-producing countries like Brazil, Argentina, and Australia, highlighting the competitive landscape [2] - Companies like Ausnutria Dairy Corporation showcased innovative products such as probiotics for nasal sensitivity and sleep, catering to health-conscious consumers [2] - The cheese industry saw the debut of China's first domestically produced mozzarella cheese by Miaokelando, indicating advancements in local dairy production [2][3] - Arla, the world's largest organic dairy producer, introduced several globally launched products, aligning with the health and taste demands of the Chinese market [3] Group 2: Localization and Market Adaptation - The trend of localization is evident as foreign companies adapt their products to meet Chinese consumer preferences, with examples like Lindt's panda chocolate tailored for the Chinese market [6][7] - The integration of advanced agricultural technologies, such as AI for crop monitoring, reflects the global agricultural innovation driven by Chinese market demands [6] - Companies like Danone are focusing on local production and innovation to align with the health and nutrition needs of Chinese consumers [6] Group 3: Collaborative Efforts and Market Impact - The collaboration between Dingdong Maicai and New Zealand Silver Fern Farms resulted in a significant procurement order exceeding 100 million yuan for New Zealand beef, showcasing the import market's growth potential [9][10] - The CIIE serves as a platform for companies to establish partnerships and enhance their market presence in China, with a focus on integrating online and offline services [8][10] - The event highlights the connection between global food offerings and Chinese consumer preferences, fostering a sustainable and health-oriented future [10]