Core Viewpoint - The article highlights the achievements and strategies of Qinghai Huzhu Tianyoude Qinqi Wine Co., Ltd. during the "14th Five-Year Plan" period, focusing on its development in the context of industry adjustments and its efforts in technology empowerment, cultural tourism integration, and internationalization [1][6]. Group 1: Company Overview - Tianyoude is the only publicly listed liquor company in Qinghai Province, specializing in the research, production, and sales of barley wine [1]. - Since its listing in 2011, the company has established a model of "contract farming + self-built bases," creating 250,000 acres of barley planting bases [3][5]. Group 2: Supply Chain and Sustainability - The company has purchased a total of 347,800 tons of barley since its listing, with procurement exceeding 1 billion yuan, benefiting thousands of farmers [5]. - Tianyoude has a storage capacity of 68,000 tons for barley, allowing it to manage raw material price fluctuations and ensure stable production [5]. Group 3: Technological Empowerment - The company has invested 210 million yuan in 2023 to advance a project for aging 17,300 tons of raw liquor [6]. - Tianyoude has established a "volatile flavor database" for barley wine, enabling scientific optimization of its production processes [6]. Group 4: Internationalization and Market Expansion - The company has made significant strides in international markets, including acquiring an American winery and entering major retail chains like Costco [8]. - Tianyoude's products have won multiple international awards, enhancing its brand recognition [8]. Group 5: Cultural and Tourism Integration - The company has developed tourism projects, such as the "Rainbow Tribe Tianyang Scenic Area," which has become a popular destination for cultural experiences [9]. - Tianyoude employs a "front store, back factory" sales model to leverage tourism for brand loyalty and consumer engagement [9].