Core Viewpoint - The integration of AI technology into search engines by major tech giants like Google and Baidu raises concerns about whether AI-generated search results will become a breeding ground for commercial advertisements. Google has officially announced that it will embed ads within AI search answers, aiming to enhance user experience while providing more efficient marketing opportunities for advertisers [1][3]. Group 1: Google's Strategy - Google's initiative aims to match user needs with relevant ad content, thereby improving the search experience and creating effective marketing scenarios for advertisers. For instance, when a user searches for "how to solve low water pressure issues," AI will not only provide solutions but also display ads for plumbing services or home repair companies [3]. - Google claims that this new ad format is based on actual user needs and aligns with modern search habits, potentially helping users quickly connect with relevant businesses at critical moments [3][4]. Group 2: Market Context and Challenges - Despite Google's optimistic portrayal of AI ads as a "new way to access information," skepticism remains prevalent. Analysts have noted that with the surge in AI technology investments, companies are under pressure to find new revenue streams. Currently, the user payment rate in the AI industry is only 3%, while giants like Google and Meta have invested hundreds of billions in this field. Thus, converting the remaining 97% of "free traffic" into ad revenue has become a necessary strategy for these companies [3][4]. - Google's confidence in AI advertising stems from its precision. Unlike traditional search ads that rely on keyword matching, AI ads can better understand user intent, allowing for the promotion of highly relevant commercial content. The inherent trust users have in AI also provides a favorable environment for such ads [4]. Group 3: Industry Trends - AI is gradually replacing traditional search engines, with more users turning to AI for answers instead of conventional search methods. This shift in user behavior not only alters search habits but also introduces new variables into the advertising market [4].