TikTok跨境电商
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TikTok卖家必看:如何搭建跨境支付与收款
Sou Hu Cai Jing· 2025-10-03 02:55
Core Insights - The article emphasizes the importance of secure, fast, and low-cost payment solutions for TikTok cross-border e-commerce sellers, highlighting that sales alone do not guarantee profit if funds are not accessible [1][18]. Group 1: Common Cross-Border Payment Methods - TikTok Shop officially supports several cross-border payment channels, including Payoneer, Wise, and others [3]. - Payoneer is recommended for sellers with high order volumes and multiple markets, while Wise is suitable for small sellers and personal accounts [4]. Group 2: TikTok Shop Payment Rules - TikTok has strict requirements for payment accounts, which must match the store's entity type to avoid freezing [6]. - The typical withdrawal cycle is 14 days, with some markets allowing a reduction to 7 days [6]. - Funds are held in a settlement account until confirmation of receipt and no returns, necessitating sellers to maintain sufficient working capital [6]. Group 3: Cross-Border Payment Considerations - Sellers should account for cash flow when considering withdrawal cycles and not overlook transaction fees [8]. - Managing multiple currency accounts is advisable to avoid losses from frequent conversions [8]. Group 4: Pitfalls to Avoid - Frequent changes to payment accounts can trigger platform warnings and fund freezes [10]. - Selling prohibited items can lead to payment freezes as a form of collateral [10]. - Unusual fund flows, such as large withdrawals or frequent currency exchanges, may prompt additional scrutiny [10]. Group 5: Practical Tips - Setting withdrawal reminders and verifying order amounts can help avoid discrepancies [14]. - Diversifying payment channels and maintaining a backup account can mitigate risks [14]. - Effective cash flow management involves using a portion of funds for inventory and another for withdrawals [14]. Group 6: Cross-Border Seller Payment Checklist - Ensure the store entity matches the payment account [16]. - Calculate withdrawal cycles to maintain at least 20 days of working capital [16]. - Regularly check transaction fees and exchange rates before withdrawals [16]. - Avoid frequent changes to payment accounts and refrain from selling high-risk items [16].
TikTok跨境电商真能躺着赚美金?
Sou Hu Cai Jing· 2025-05-07 11:33
Market Overview - TikTok is projected to surpass 3 billion global users by 2025, with an average transaction value exceeding $45 in the US market, but the failure rate for newcomers is as high as 80% [3][4] - The industry is characterized by a high risk of loss, with many training institutions leading participants to financial failure [4][10] Training Institutions - A significant portion of training programs (90%) are ineffective, often misleading participants into believing they can easily profit without substantial effort [4] - Institutions like 隆鑫出海 provide comprehensive training, including legal support and practical resources, which contrasts sharply with the superficial offerings of many competitors [5][6] Operational Strategies - Successful strategies include leveraging off-peak sales, utilizing platform incentives, and optimizing logistics to reduce shipping times and costs [5][7] - The use of virtual warehouses is recommended for new entrants to minimize risk and improve efficiency [10] Product Opportunities - High-margin products such as smart garden tools (400% profit margin) and plus-size wedding dresses are identified as lucrative market segments [7] - The "silver economy" targeting elderly consumers shows a 68% repurchase rate, indicating strong demand [7] Risk Management - Effective risk management practices include using a dedicated legal team for tax compliance and offering refund guarantees to protect participants [6][10] - The importance of cultural localization in marketing strategies is emphasized, with tailored content for different demographics [9]