截至2025年8月20日收盘，引力传媒股价报18.14元，较前一交易日下跌0.82%，成交额2.45亿元，换手 率5.05%。 资金方面，8月20日主力资金净流出1881.66万元，近五日累计净流出7154.19万元。 风险提示：市场有风险，投资需谨慎。 引力传媒主营业务涵盖文化传媒领域，专注于社交营销、内容创意及全球化营销服务。公司近期提出定 增计划，拟募资不超过4.7亿元，用于建设"全球社交营销云"及"内容创意云"项目，以提升AI技术在营 销业务中的应用能力。 消息面上，引力传媒8月19日公告称，拟向不超过35名特定投资者发行股票，募资投向全球化社交营销 平台及内容创意云项目。公司表示，相关项目将结合AI技术优化营销工作流，并拓展海外市场业务。 ...

Group 1 - AliExpress achieved a remarkable 50-fold increase in new buyers on Snapchat during the first day of the Double Eleven event, while reducing costs by 13% [2][3] - The core strategy of AliExpress focuses on acquiring high-quality users and efficient conversion, moving from "traffic harvesting" to "value cultivation" [3][4] - The marketing approach emphasizes setting both short-term revenue and long-term growth goals, with a focus on App Purchase as the primary target [4][5] Group 2 - AliExpress implemented a stable and high-quality data feedback mechanism through integration with Snapchat's Conversions API, enhancing user behavior signal accuracy [5][6] - The choice of advertising products, such as SKOverlay ads, allows for seamless user experience and lower costs, contributing to better conversion rates [7][9] - Content strategy is tailored to local cultures and emphasizes engaging and relevant content, enhancing user trust and relatability [10][21] Group 3 - The advertising strategy involves maintaining stability during regular periods, leveraging bursts during promotions, and ensuring a tail effect post-promotion [11][12] - Snapchat's user demographics align well with AliExpress's target audience, particularly among younger consumers with higher purchasing power [18][20] - The partnership with Snapchat is characterized by comprehensive support, including technical infrastructure and creative brainstorming, which enhances AliExpress's market presence [24][25] Group 4 - AliExpress's core markets include Europe and the Americas, where Snapchat has a strong penetration rate, making it a suitable platform for reaching high-spending mobile-native users [23] - The selection of advertising platforms is based on cost-effectiveness, audience quality, regional fit, and the platform's ability to provide full-chain support [16][22][24] - Future collaboration will focus on consolidating existing market shares and exploring new opportunities in emerging markets like the Asia-Pacific region [25]