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全球17连冠后,海尔冰箱居欧洲高端市场中企第一
Jin Tou Wang· 2025-08-13 02:13
Group 1 - The global refrigerator industry is experiencing intensified competition among leading brands, with Haier Refrigerator maintaining its position as the global retail volume champion for 17 consecutive years [1] - In the European market, Haier holds a 10.7% market share, making it the top Chinese brand, and it ranks first among Chinese companies in the high-end refrigerator sector [1] - Haier has successfully entered the top three in the embedded refrigerator market in the UK, France, Italy, and Spain, achieving a 12.4% market share, breaking the dominance of European brands [1] Group 2 - Haier is focusing on local market penetration and has formed strategic partnerships, such as with Veneta, to enhance its high-end cabinet channel layout, with over 250 stores stocked [2] - The Titanium series is expected to achieve a threefold growth in three years, supported by an extensive presence in over 100 key stores in Poland, covering major urban centers [2] - The embedded refrigerator market in Europe, with an annual capacity of 20 million units, is a stable growth area, and Haier is redefining the high-end kitchen ecosystem with innovative installation and preservation solutions [2]