2025.08. 24 本文字数：2787，阅读时长大约4分钟 作者 | 第一财经 钱焜 封图｜ UFC上海赛比赛现场。摄影记者 张健 "嘎乎乎乎（音译），嘎乎乎乎，嘎乎乎乎。" 8月23日，UFC格斗之夜，在战胜了秘鲁MMA选手凯文·博尔哈斯（Kevin Borja）后，苏木达尔基 （下称"苏木"）兴奋的三声振臂高呼，引得全场观众模仿并彻底沸腾。 苏木被粉丝们亲切地称为"藏族雄鹰"，来自四川省阿坝州的他，是电影《八角笼中》主角的原型。 赛后他告诉第一财经，这是"扎西德勒"的意思，含义是吉祥如意。 本次UFC格斗之夜在上海举办，是"上海之夏"国际消费季的重点赛事之一，这是自2019年8月UFC 深圳赛之后，UFC时隔六年再次回到中国内地。 据悉，上海正在通过加强赛事衍生活动策划，深化文旅商体展联动，持续引领赛事经济服务消费，激 发消费活力并提振消费信心。今年上海计划举办国际国内重大赛事数量再创新高，预计超过180项。 "这次上海赛的门票在不到一分钟内就售罄了。"UFC总裁白大拿（Dana White）在接受第一财经专 访时表示，未来五年，UFC将继续为中国带来更多、更高级别的现场赛事，让更多的中国人爱上这 项 ...

Core Insights - UFC's return to mainland China after six years marks a significant milestone for the organization, with plans for more high-level events in the next five years [1][8] - Shanghai is positioned as a key hub for UFC in Asia, supported by local government and sports authorities [2][5] - The growth of MMA and UFC in China is evident, with increasing fan engagement and athlete development [3][6] Group 1: Event and Market Dynamics - UFC's event in Shanghai sold out in under a minute, indicating strong demand and interest in MMA [1] - The Shanghai government aims to host over 180 major international and domestic events this year, enhancing the city's sports economy [1][5] - UFC's global strategy includes bringing events to various locations, emphasizing the importance of Shanghai as a destination for combat sports [2][4] Group 2: Financial Performance and Growth - UFC's parent company, TKO Group, reported a total revenue of $1.41 billion for 2024, a year-on-year increase of 8.8% [6] - The EBITDA for UFC reached $800 million, reflecting a 6.1% growth [6] - China is identified as a crucial revenue source for UFC, with 155 million fans in the country and significant engagement on social media platforms [6][7] Group 3: Athlete Development and Cultural Impact - Zhang Weili, a prominent Chinese MMA athlete, highlights the transformative impact of UFC on athletes' lives and the growing acceptance of MMA in society [3][7] - The establishment of Performance Institutes (PIs) in China supports the training and development of new talent [7] - UFC's commercial success in China is expected to create more opportunities for athletes and enhance the country's cultural representation on a global stage [7][8]

Core Viewpoint - Paramount has secured exclusive rights to broadcast UFC events in the U.S. for the next seven years, with a deal valued at up to $7.7 billion, aiming to enhance its streaming service Paramount+ and compete with Netflix and Disney+ [1][2] Group 1: Deal Details - The agreement includes 13 major UFC events and 30 "Fight Nights," with selected events to be aired on CBS starting next year [1] - Paramount expects to pay an average of $1.1 billion annually under this deal and will explore acquiring international broadcasting rights when available [1] Group 2: Strategic Implications - The acquisition is part of a strategy to attract millions of new viewers to Paramount+, which currently has 77.7 million subscribers, significantly lower than competitors like Netflix and Disney+ [2] - Unlike previous UFC operations, all events will be included in the subscription without additional pay-per-view fees, potentially expanding the audience and reducing piracy [2] Group 3: Market Context - UFC has seen explosive growth in popularity, particularly among younger fans, despite recent challenges in developing new stars [4] - The deal positions Paramount+ to leverage its existing content, including popular series, alongside exclusive UFC broadcasts to enhance market share and user retention [4]