随着技术迭代加速，人工智能在文旅领域的应用将更加深入。未来，可继续深化体制机制创新，加强数 据共享与平台整合，推动新技术赋能文商体旅融合新图景，让科技赋能文化，让文化引领消费，助力实 现经济发展、民生改善和文化繁荣的共赢局面。 （文章来源：经济日报） 在体验式文旅方面，沉浸式场景越来越多。比如，游客可通过"上海豫园"小程序聆听历史故事，实现与 文化遗产的深度互动；湖南衡阳船山书院运用AI模拟讲学情景；江西南昌滕王阁打造VR体验中心…… 各地正将人工智能与传统文化深度融合，让历史在数字时代焕发新生。同时，人工智能还助力文旅产业 实现精细化运营。通过分析游客来源、行为与偏好，文旅部门能精准把握市场需求，优化产品供给结 构。例如，成都设计熊猫文化与数字体验相结合的特色线路；杭州打造"西湖故事+数字寻宝"等互动体 验项目。这些举措不仅提升了游客满意度，也带动了文旅消费的提质升级。 当前，人工智能与文旅产业的关系已从"简单应用"走向"深度融合"。在文商体旅融合体制机制创新框架 下，人工智能技术正推动产业实现从"被动服务"到"主动赋能"的转变，让游客从"旁观者"转变为"参与 者"乃至"设计者"。这一趋势不仅满足了个性化消 ...

Group 1 - The core viewpoint is that Pingcheng District in Datong City is innovatively integrating cultural heritage protection with modern technology, leading to significant growth in the cultural tourism sector, with projected sales exceeding 50 million yuan in 2024 [1] - Pingcheng District is leveraging its historical resources, such as the ancient city of Datong and Daiwangfu, to create a comprehensive tourism model that blends ancient and modern experiences [1] - The district is investing over 26 million yuan in digital transformation of the Xiaoshizi Scenic Area, including the establishment of a smart navigation system and VR experience center, promoting a mobile-friendly tourism experience [1] Group 2 - A new market regulation mechanism has been introduced in Pingcheng District, combining price self-discipline with dynamic monitoring to combat price gouging in the hospitality sector, resulting in a 23% decrease in tourism complaints and an 18% increase in visitor repurchase rates in 2024 [2] - The district plans to invest 680 million yuan in the Yanghepo Youth Cultural Tourism Area, aiming to create a comprehensive scenic spot that integrates ecological sightseeing, cultural experiences, and wellness retreats, which has been designated as a national 3A tourist attraction [2] - Pingcheng District is enhancing consumer experiences by launching themed activities such as "Ice and Snow Wonderful Night" at Fantawild World and restoring the Ming Dynasty market at Daiwangfu, achieving an average daily foot traffic of over 20,000 visitors [2]