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How Long Can NIKE Rely on Jordan Brand to Drive Growth?
ZACKS· 2025-06-18 19:06
Core Insights - NIKE's Jordan Brand remains a strong asset, but reported a double-digit decline in classic footwear franchises in Q3 fiscal 2025, indicating potential market saturation [1][8] - NIKE is implementing a diversified brand strategy, focusing on new product launches while managing classic lines to rejuvenate the market [2][8] - Long-term growth for NIKE will depend on balancing heritage with innovation, as the Jordan brand alone cannot sustain growth indefinitely [3] Competitive Landscape - Key competitors for NIKE in the footwear and accessories market include Deckers Outdoor Corporation and adidas AG [4] - Deckers is positioned for growth with strong brand equity and a focus on international expansion, particularly through its HOKA and UGG brands [5] - adidas is expanding its market presence through new product lines and collaborations, offering a wide range of athletic apparel and footwear [6] Financial Performance - NIKE shares have declined by 22.1% year to date, compared to a 19% decline in the industry [7] - The company trades at a forward price-to-earnings ratio of 30.53X, higher than the industry average of 24.42X [9] - Earnings estimates for fiscal 2025 and 2026 indicate a year-over-year decline of 46.1% and 11.4%, respectively, with EPS estimates showing stability for fiscal 2025 but a downward trend for fiscal 2026 [10][11]
Is Deckers' Pain Nike's Gain? 1 Wall Street Analyst Thinks So.
The Motley Fool· 2025-05-31 08:35
Company Performance - Deckers' stock fell after reporting fiscal fourth-quarter results that exceeded expectations but provided disappointing guidance [1] - The company achieved a 6.5% year-over-year revenue increase to $1.02 billion, with Ugg brand sales growing by 3.6% and Hoka sales increasing by 10% [1][2] - For fiscal 2025, overall revenue rose 16.3% to $4.99 billion, with Ugg sales up 13.1% and Hoka up 23.6% [2] Future Guidance - Management refrained from providing full-year guidance due to macroeconomic uncertainties, projecting a 9% revenue growth for fiscal 2026's first quarter [3] - Earnings per share are expected to decline due to rising costs from tariffs, freight, and increased promotional activities [3] Market Position - Deckers has gained market share from Nike, with a compound annual revenue growth rate of 19% over the last five years [4] - Hoka's revenue reached $2.23 billion in fiscal 2025, while Ugg's sales were $2.53 billion, indicating Hoka's strong position in the running category [4] Competitor Analysis - Nike has experienced a decline in revenue for several quarters, missing out on a post-pandemic boom in running [6] - However, Nike's sales in the running category grew by a mid-single-digit percentage in fiscal 2025 Q3, indicating a potential recovery [7][8] - Hoka's 10% revenue growth suggests it is still gaining market share from Nike, but analysts believe Nike may be regaining ground [9][10] Analyst Insights - Jefferies analyst Randal Konik suggests that Hoka's slowing growth may indicate a shift in market share back to Nike [10] - Jefferies has given Nike a buy rating with a price target of $115, which is approximately 85% higher than its current level [11] - Nike is currently trading at its lowest enterprise-value-to-sales multiple in 15 years, primarily due to a decline in stock price [12]
Nike ‘quietly' raises prices on top-selling sneakers — but refuses to pin hikes on tariffs
New York Post· 2025-05-28 20:25
Core Viewpoint - Nike has raised prices on many of its best-selling sneakers by $5 to $10, but the company does not attribute these increases to tariffs despite expert opinions suggesting otherwise [1][4]. Pricing Strategy - Nike has implemented price increases of 2% to 6% on popular footwear, including models like Air Max 270, Vomero 5, and Zoom Fly 6 [1]. - The company is strategically raising prices on styles it believes can handle the increases, while avoiding hikes on children's products and items priced below $100 [2][9]. Sales Performance - Nike has experienced a 9% sales decline during the crucial holiday season quarter and anticipates a steeper-than-expected drop in fourth-quarter revenue [6]. - The company has appointed Elliott Hill as CEO to lead a turnaround after a year of sagging sales [5]. Market Context - Other major retailers, such as Walmart and Macy's, have indicated that tariffs will force them to raise prices, reflecting a broader trend in the retail industry [11][12]. - Nike's price increases began on its website and may extend to other retailers selling its merchandise [9]. Product Pricing Details - Most Nike sneakers priced over $150 will see increases of up to $10, while those below $150 will increase by $5 [9]. - Some popular styles, like the $115 Air Force 1 sneakers, have not seen price hikes [10]. Strategic Moves - Nike plans to return to selling its merchandise on Amazon for the first time since 2019, a move seen as critical due to declining sales [10].
Nike Stock Is Down 62%. Is It a Buy?
The Motley Fool· 2025-03-30 09:35
The steady fall in the share price over the last three years might have shareholders wondering if Nike will ever return to its former glory. While sales are expected to remain soft in the near term, the stock's valuation may undervalue Nike's long-term growth potential. Recent sales trends It seemed the stock was in the process of bottoming out when Elliott Hill, who worked at Nike for over 30 years, was hired as CEO in October. However, investors can't expect the stock to rebound in a year when analysts ex ...