Core Insights - MINISO SPACE, the first global store of MINISO, opened in Nanjing, emphasizing "IP collaboration + experiential retail" to stimulate consumer interest [1] - The launch of limited edition WAKUKU products attracted young consumers, leading to a rapid sell-out on the opening day [1] Group 1: IP Collaboration and Retail Innovation - MINISO leverages over 150 top global IP collaborations, integrating brands like Disney and Harry Potter into the MINISO SPACE design [2] - The store features a narrative flow of "exhibition-experience-retail," creating a multi-functional landmark for shopping, socializing, and engagement [2] - The founder of MINISO highlighted the necessity of a closed-loop methodology in IP collaboration, from exclusive contracts to product development and store data validation [2] Group 2: Global Expansion and Market Positioning - MINISO has expanded its IP collaboration strategy as a core engine for global growth, with stores in 112 countries and regions, totaling over 7,768 locations [3] - The opening of MINISO SPACE in a high-end shopping area challenges the dominance of international luxury brands and redefines high-end retail with a youthful expression [3] - The annual sales of the Nanjing Deji Plaza reach 24.5 billion yuan, and MINISO SPACE's presence revitalizes the luxury shopping district while enhancing brand value through a dual traffic model [3] Group 3: Interest Consumption and Market Potential - MINISO introduced the concept of "interest consumption" in 2021, with IP collaboration as a key strategy to break down consumer barriers [4] - The successful sell-out of limited edition products reflects the effectiveness of the IP collaboration strategy in stimulating consumer desire for collection and social sharing [4] - The company plans to replicate the MINISO SPACE model in more high-potential global shopping areas, aiming to leverage IP collaboration to tap into the trillion-yuan interest consumption market [4]

开业首日人山人海 排队抢购的队伍延伸四层楼 一娃难求 …… 开业首日 在德基限定首发的WAKUKU新品 吸引众多年轻消费者排队抢购 火速售罄 许多消费者为抢手办 凌晨两点就开始排长队 6月18日，名创优品全球首家MINISO SPACE在南京德基广场正式开业，启幕顶级商圈和潮流IP的跨界创新之作。 德基网红洗手间团队设计 MINISO SPACE作为名创优品"超级门店矩阵 2.0"战略级业态，由打造德基 "网红洗手间" 的唯想国际团队操刀，采用 "展览—体验—零售" 叙事动线，将IP 主题艺术装置、互动体验与消费场景自然衔接。 德基限定首发的WAKUKU新品。 作为首个进驻纽约时代广场、巴黎香榭丽舍的中国品牌，此次 MINISO SPACE落地全球单体销售额冠军商圈，标志着中国零售品牌在高端商业场景的创 新突破。 全球首家MINISO SPACE亮相顶级地标 高端商业和顶流IP破壁融合 MINISO SPACE是名创优品推出的全新战略级门店业态，定位为IP主题沉浸式空间。首家门店选址年销售额达245亿元、被称为"全球店王"的南京德基广 场。 "全球店王"兴趣消费大作 MINISO SPACE为德基广场注入了年 ...