WAKUKU系列产品

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名创优品西北首家MINISO LAND亮相西安,以中国原创IP设计重塑消费体验
Bei Jing Shang Bao· 2025-10-09 07:16
Core Viewpoint - The opening of MINISO LAND in Xi'an marks a significant step for MINISO in expanding its brand presence in the northwest region of China, aligning with the trend of "interest consumption" and enhancing local consumer engagement [1][6][11] Group 1: Store Features and Design - MINISO LAND in Xi'an features a three-story immersive space of nearly 1,200 square meters, designed to create a vibrant shopping experience with a focus on popular IP themes [3][5] - The store incorporates over 6,000 product types, with more than 80% being IP-related products from well-known franchises such as Disney and Pokémon, enhancing its appeal to consumers [5][9] - The store's design includes a prominent WAKUKU theme area, which serves as a key attraction, featuring exclusive merchandise and interactive installations [9] Group 2: Sales Performance and Consumer Engagement - During its trial operation, the store attracted significant foot traffic, achieving an average daily sales of 300,000 yuan, with expectations for increased performance during the National Day holiday [6][11] - The strategic positioning of MINISO LAND aligns with the youthful demographic of the surrounding area, which is characterized by a high concentration of universities and young consumers [3][6] Group 3: Strategic Implications and Future Plans - The opening of the Xi'an store exemplifies MINISO's innovative model of "super IP + super store + super experience," aimed at driving commercial upgrades and enhancing the cultural atmosphere [11] - MINISO plans to continue expanding its MINISO LAND concept across the country, leveraging its dual strategy of top-tier licensed IP and exclusive self-owned IP to build a robust IP ecosystem [9][11]
打造潮流消费新地标 名创优品西北首家MINISO LAND亮相西安
Zheng Quan Ri Bao Wang· 2025-09-30 08:11
在MINISO LAND西安原力场店,WAKUKU主题专区成为核心亮点,围绕WAKUKU系列打造专属打卡 墙、限定商品区与互动装置,吸引大量消费者前来打卡互动,展现出原创IP与场景融合所带来的情绪共 鸣与商业吸引力。 本报讯 (记者殷高峰)9月30日,名创优品集团控股有限公司(以下简称"名创优品")西北首家 MINISO LAND店于西安原力场正式开业,该店以三层沉浸式空间、超百款IP产品、独家打卡场景,打 造为集消费、社交、文化体验于一体的城市新地标,为古都西安注入全新潮流活力。作为名创优品战略 级店态,该店不仅是品牌在西北地区的首站布局,更以"全国首家WAKUKU主题店"的差异化定位,成 为西安"首店经济"的典型样本。 该店商品种类超过6000种,其中IP产品占比突破80%,涵盖三丽鸥、迪士尼、WAKUKU、罗小黑、哈 利·波特、萌趣趣、吉福特熊、拓麻歌子、宝可梦等热门IP。 名创优品通过"顶级授权IP+独家自有IP"的双轮驱动,持续拓展其IP生态版图。名创优品不仅与迪士 尼、三丽鸥等国际IP巨头合作借势,更在全球挖掘孵化原创IP,以此构建了协同发展的IP矩阵,提升了 沉浸式消费体验。这一战略成效卓著,截 ...
量子之歌2025财年Q3财报亮眼,潮玩业务初显锋芒
Jiang Nan Shi Bao· 2025-06-16 09:03
Core Viewpoint - Quantum Song, a Nasdaq-listed company, reported its Q3 FY2025 financial results with approximately 571 million yuan in revenue and around 41.14 million yuan in net profit, leading to a 20% surge in stock price, marking its eighth consecutive quarter of profitability and indicating successful expansion into the trendy toy sector [1][4]. Financial Performance - The company achieved approximately 571 million yuan in revenue and around 41.14 million yuan in net profit for Q3 FY2025 [1]. - Sales expenses decreased by 45.8% year-over-year, reflecting a successful shift towards product-driven growth and high-growth markets [4]. Business Expansion - Quantum Song acquired approximately 61% of Shenzhen Yiqi Culture Co., Ltd. (Letsvan), enhancing its business portfolio and laying a solid foundation for rapid growth in the trendy toy sector [4]. - Letsvan's IP "WAKUKU" gained significant popularity on social networks, competing with well-known brands like Pop Mart, achieving over 1 billion exposures for its theme song and ranking high on Tmall's blind box sales list [4]. Strategic Insights - The company emphasizes a "product-first" philosophy, integrating IP and trendy toy operations to enhance overall business performance [5]. - Recent successful marketing activities, such as a pop-up event for WAKUKU in Beijing, increased brand influence and provided valuable experience for further market expansion [5]. Future Outlook - Quantum Song plans to continue deepening its engagement in the trendy toy sector while leveraging its expertise in adult online education to explore new growth opportunities and business areas [5].