日前，喜茶与泡泡玛特（09992.HK）旗下人气IP"星星人"的联名产品在社交媒体上引发热议。 记者观察到，今年星星人IP的联名较多，涉及香薰蜡烛、耳机包、手机壳等实用物件，比如永辉超市内 也有相关的餐具专区。据悉，2024年泡泡玛特正式签下这一IP，签约当年销售额即突破亿元；今年更是 为其发行主题曲、举办主题展。财报显示，星星人IP在今年上半年已实现营收3.9亿元。 对于星星人IP，泡泡玛特方面回应称："早些年还没签约的时候，有一些家居、餐具的授权。" 但对于 星星人IP的联名模式、授权费用等相关细节，泡泡玛特方面尚未回应记者。 此前，泡泡玛特创始人王宁认为，产品只要有了功能属性，就意味着生命周期的短暂和与生俱来的衰 变。他曾公开表示："很多人不理解潮玩，大家可以想一下，假设MOLLY娃娃的头拔掉是个U盘，你还 会不会买这么多？" 中经记者 黎竹 孙吉正 北京报道 圣诞节期间，各个潮玩品牌都在门店推出了相关主题产品。 消费者小旭（化名）告诉《中国经营报》记者："热门IP盲盒需要定闹钟抢购，圣诞礼盒则在提价过 后，直接以'明盒'形式在门店出售，无须提前预订（抢购）。"在业内看来，圣诞节类的节日是情绪消 费的重 ...

Core Insights - MINISO LAND, the first store of MINISO in Northwest China, opened in Xi'an, featuring an immersive three-story space and over 100 IP products, aiming to create a new urban landmark that integrates consumption, social interaction, and cultural experiences [1][2] - The store offers more than 6,000 product types, with over 80% being IP products from popular franchises such as Sanrio, Disney, and Pokémon, highlighting the brand's focus on IP-driven retail [1][2] - The opening of the Xi'an store represents a significant step in MINISO's strategy to establish a "super IP + super store + super experience" model, enhancing commercial upgrades and trendsetting in the retail space [2] Company Strategy - MINISO is innovating retail spaces by merging IP content with unique designs, transforming traditional retail into a "global IP showcase" that enhances consumer experience [2] - The company employs a dual strategy of "top-tier licensed IP + exclusive proprietary IP" to expand its IP ecosystem, collaborating with international giants while also nurturing original IP [2] - The successful performance of MINISO LAND stores, such as the flagship store in Shanghai achieving over 100 million yuan in sales within nine months, validates the effectiveness of its IP-driven business model [2]