Summary of Meitu's Conference Call Company Overview - **Company**: Meitu - **Industry**: AI-driven image editing and design software Key Points User Metrics - Total monthly active users reached **145 million**, with significant contributions from Meitu Xiuxiu due to comprehensive AI technology applications [2][3] - Monthly active users for Meiyan Camera approximately **80 million**, showing a slight decline but maintaining market competitiveness through innovative AI features [2][3] - WINK, a dynamic video editing software, has **15 million** monthly active users, catering to the short video era's demand for video editing and beautification [2][3] - Meitu Design Studio (formerly Weike) has around **10 million** monthly active users, attracting numerous enterprise clients, especially in e-commerce material design [2][4] AI Technology Impact - AI technology has significantly enhanced Meitu's product lines, with Meitu Xiuxiu's monthly active users increasing from around **100 million** to **145 million** due to AI-driven features [7] - Meiyan Camera improved photo quality through AI lighting and flash features, while WINK utilizes AI for frame-by-frame video refinement [7] Competitive Landscape - Meitu faces competition from emerging photo editing software like Xinktu, but leverages over a decade of industry experience and a vast user data pool for a technological edge [8] - Unique advantages include a focus on Eastern aesthetics and a strong ability to capture trends, contributing to a high competitive moat [8] To B Business Model - Meitu's To B business, primarily through Meitu Design Studio, provides material design services for e-commerce, with over **100,000** users and rapid revenue growth [5][14] - Major clients include large enterprises like Uniqlo and Anta, with service packages ranging from **10,000 to 1.5 million** yuan [14] Revenue and R&D Strategy - Meitu adopts a long-term strategy, investing **30%** of its revenue annually into R&D to solidify its technological and patent position [5][11] Membership and Pricing - Meitu's membership fees are approximately **15 yuan** per month for basic VIP and around **100 yuan** annually, with advanced features requiring additional fees [13] Market Positioning - In the domestic market, Meitu differentiates itself from competitors like Deepseek and Doubao by offering one-click generation of multiple scene images [15] - Internationally, it competes with traditional design software like Photoshop and emerging applications like Google AI and Banana [16] Unique Features - Meitu's AI technology includes unique features like automatic headgear adaptation, enhancing user experience and reducing complaints during ad collaborations [12] Conclusion - Meitu's strategic focus on AI technology, user engagement, and a robust To B business model positions it well within the competitive landscape of image editing and design software, while its commitment to R&D ensures ongoing innovation and market relevance [5][11][12]