外贸高质量发展进程中，跨境电商正扮演着愈发关键的角色。 1月14日，国新办发布会披露的核心数据显示，2025年我国跨境电商进出口达2.75万亿元，较2020年激 增69.7%。发布会同步提及跨境电商领域的"新业态新发展"，这一发展态势是跨境电商规模增长的重要 支撑，具体表现为贸易模式、运营形态、服务体系等方面的创新突破。 近年来，跨境电商行业持续迎来政策利好。2025年4月22日，国务院发布的《国务院关于同意在海南全 岛和秦皇岛等15个城市（地区）设立跨境电子商务综合试验区的批复》中明确提到，要进一步完善跨境 电子商务统计体系，实行对综合试验区内跨境电子商务零售出口货物按规定免征增值税和消费税等支持 政策，企业可以选择企业所得税核定征收，对经所在地海关确认符合监管要求的综合试验区所在城市 （地区）自动适用跨境电子商务零售进口相关政策，支持企业共建共享海外仓。 2025年12月25日，海关总署、税务总局联合发布的《关于实施〈出口货物已补税/未退税证明〉联网核 查的公告》（以下简称《证明》）提到，自2026年1月1日起，海关总署和税务总局共同实施《证明》电 子数据与报关单电子数据的联网核查。这一举措进一步优化口岸 ...

Core Insights - The global hand tools market is experiencing steady growth, with cross-border e-commerce becoming a significant engine for China's foreign trade transformation. The total revenue of the global DIY and hardware store market reached $285.7 billion in 2023, with the core tools category estimated at $85 billion, projected to grow at a CAGR of 2.48% in the coming years [2][3]. Company Overview - Juxing Technology, founded in 1993, has become the largest hand tools company in Asia and ranks among the top three globally. The company, headquartered in Hangzhou, offers a wide range of products including hand tools, power tools, and laser measuring tools, with sales in over 180 countries and regions. In 2024, the company achieved a revenue of 14.795 billion yuan, a year-on-year increase of 35.37%, and a net profit of 2.304 billion yuan, up 36.18%, both hitting historical highs [2][3]. Strategic Transformation - The transition from OEM to self-owned brands was driven by the need to overcome the limitations of the OEM model, which lacked pricing power. Juxing Technology recognized that to achieve sustainable growth and maximize profits, expanding into overseas markets and building its own brands was essential [5][6][14][16]. Market Insights - Juxing Technology's deep understanding of international market demands, product categories, and pricing strategies, gained from its experience as an OEM, laid a solid foundation for its subsequent research and innovation efforts. The company has made strategic acquisitions to enhance its capabilities, including acquiring stakes in laser measurement tool companies and American brands [6][10][16]. Brand Development - Since entering Amazon in 2015, Juxing Technology has accelerated its brand globalization. The company relies heavily on Amazon's logistics services, with over 90% of its goods shipped through Amazon's Global Logistics (AGL), which enhances delivery speed and reduces costs [7][9][22][23]. Product Innovation - Juxing Technology emphasizes product innovation and regional customization as core strategies. The company has over 600 engineers in China and local engineers in various countries to tailor products to local consumer preferences. Approximately 80% of its products are designed in-house, allowing for greater pricing autonomy and improved profit margins [10][11][19][20]. Future Outlook - The company plans to continue its collaboration with Amazon to leverage market data and develop products that meet consumer needs in emerging markets such as Latin America, the Middle East, and Australia. Juxing Technology believes that economic downturns can present opportunities for growth and innovation [20][21].

12月4日至7日，杭州国际博览中心将迎来"2025亚马逊全球开店跨境电商峰会"，这是跨境电商行业 迄今规模最大、规格最高、影响最广的年度会议。 在进入中国市场的第十年，亚马逊将其年度最重要的活动放在了杭州。选择杭州，并非偶然。 今年是中国跨境电子商务综合试验区设立十周年，也是亚马逊全球开店正式在华开展运营的十周 年。二者携手，共同见证并参与了中国跨境电商发展的"黄金十年"。 全球最优生态的杭州探索 十年来，杭州综试区大胆探索，创新推出"六体系两平台"顶层设计，这一模式被国务院在全国推 广，跨境电商综试区试点扩展至177个城市。 在这片创新沃土上，企业的出海梦想加速照进现实。巨星科技从五金代工起步，借跨境电商东风打 造自有品牌WORKPRO，在亚马逊畅销排行榜上长期霸榜；可靠股份针对欧美银发市场推出自有品牌 WHYWORRY、泰普森实业深耕户外家具跨境零售，在海外市场站稳脚跟。十年来，杭州跨境电商店 铺数从获批之初的200多家增至6.5万余家，增长约325倍，99%以上为民营企业，1586家企业交易额超 2000万元。 这种旺盛生命力的背后，正是杭州精心构建的"全球跨境电商最优生态圈"： 亚马逊与杭州的缘分 2 ...