点击注册小程序 查看完整报告 特别申明： 产品特性：消费品中电动工具、手动工具、割草机以欧美高端消费为主。 2025年1-10月，电动工具、手工工具、草坪割草机出口金额累计同比增速分别为-0.4%、-6%、37%，其中2025 年10月出口同比增速分别为-17%、-16%、-15%，增速环比变动-21pct、-16pct、-26pct。近年来，受全球关税 扰动等影响，越来越多企业在东南亚等地新增产能以满足海外订单，因此国内海关统计的机械出口金额同比有 所下降，同时，10月份消费品出口同比增速边际回落明显主要因同比高基数影响以及日历效应对出口数据造成 扰动，2025年10月工作日较2024年10月少1天，若按日均出口额看，10月电动工具、手工工具、草坪割草机出 口金额同比增速分别为-12%、-11%、-11%。 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容 ...

2025 年 11 月 25 日 行业研究 同比高基数及日历效应拖累十月机械出口数据 ——机械行业海关总署出口月报（十七） 机械行业 买入（维持） 作者 分析师：黄帅斌 执业证书编号：S0930520080005 0755-23915357 huangshuaibin@ebscn.com 分析师：庄晓波 执业证书编号：S0930524070018 0755-25310400 zhuangxiaobo@ebscn.com 行业与沪深 300 指数对比图 -10% 0% 10% 20% 30% 40% 24/11 25/02 25/05 25/08 机械行业 沪深300 资料来源：Wind 要点 消费品： 产品特性：消费品中电动工具、手动工具、割草机以欧美高端消费为主。 2025 年 1-10 月，电动工具、手工工具、草坪割草机出口金额累计同比增速分别为 -0.4%、-6%、37%，其中 2025 年 10 月出口同比增速分别为-17%、-16%、-15%， 增速环比变动-21pct、-16pct、-26pct。近年来，受全球关税扰动等影响，越来越 多企业在东南亚等地新增产能以满足海外订单，因此国内海关统计的机械 ...

Summary of Conference Call Records Industry and Company Overview - The conference call discusses the performance and outlook of the hand tools and electric tools industry, focusing on two companies: **Giant Star Technology** and **Ousheng Electric** [1][2][3]. Key Points and Arguments Giant Star Technology - **Market Position**: Giant Star Technology is a leading company in hand tools and electric tools, expanding revenue through acquisitions despite fluctuations due to tariffs and the pandemic [1][3]. - **Revenue Impact**: The company has experienced significant revenue volatility, particularly since 2018 due to U.S. tariffs and the pandemic, but has maintained double-digit profit growth due to investment income and government subsidies [2][3]. - **Production Capacity**: Currently, 73% of production capacity is in Southeast Asia, with only 20% in China. Future exports from China to the U.S. are expected to decline further to avoid high tariffs [1][8]. - **Market Demand**: Recent data indicates a 10% year-over-year decline in U.S. tool sales, but a recovery is anticipated as interest rates decrease and housing demand rebounds [11]. - **Strategic Response**: The company is diversifying its product offerings and strengthening distribution channels to adapt to market changes, while also transferring production capacity to Southeast Asia to mitigate tariff impacts [6][12]. Ousheng Electric - **Market Growth**: Ousheng Electric benefits from demand in the U.S. and emerging markets, with a new factory in Malaysia enhancing production capacity despite short-term performance challenges due to relocation [1][13]. - **Product Development**: The company has gained national endorsement for its elderly care robots, which are expected to benefit from an aging population and potential government subsidies [1][17]. - **Financial Performance**: Ousheng Electric reported a nearly 30% year-over-year decline in net profit for Q3 2025, contrasting with Giant Star's performance, which saw stock price increases prior to its mid-year report [2][15]. Additional Important Insights - **Tariff and Trade Relations**: The easing of U.S.-China trade relations and potential Federal Reserve easing policies are expected to positively impact the export sector, although the effects of previous tariffs and production relocations are still being felt [1][2]. - **Industry Characteristics**: The hand tools industry has a stable long-term growth rate of 5%-10%, driven by consistent consumer demand for home repair tools, which are considered essential [7]. - **Future Outlook**: Both companies are positioned for future growth, with Ousheng Electric's reliance on the U.S. market and Giant Star's diversified production strategy providing different but promising paths forward [16][17]. This summary encapsulates the key discussions from the conference call, highlighting the current state and future prospects of the companies and the industry as a whole.

Group 1: Consumer Products - Exports of electric tools and lawn mowers from China to North America decreased by 18% and 3% respectively from January to September, showing a decline in growth rates compared to the previous months [4] - The overall impact of tariffs on exports to North America remains significant and continues to persist [4] Group 2: Capital Goods - Industrial - The global manufacturing PMI for September was 49.7%, a decrease of 0.2 percentage points from the previous month [5] - Manufacturing in Asia continues to show stable expansion, while Africa's manufacturing expansion has improved compared to the previous month; however, recovery in the Americas and Europe remains relatively weak [5] - Exports from China to emerging regions such as Africa and Latin America are growing rapidly [5] Group 3: Capital Goods - Construction Machinery - From January to September, the cumulative export growth rate for major construction machinery remained in double digits, with excavators, tractors, and mining machinery showing year-on-year growth rates of 27%, 32%, and 24% respectively [6] - Potential risks include slower-than-expected global economic recovery, worsening global tariff conditions, and increased shipping tensions affecting global freight [6]

Investment Rating - The mechanical industry is rated as "Buy" (Maintain) [1] Core Views - The report highlights a continued cooling trend in U.S. exports, while machine tools and engineering machinery exports show marginally positive performance [1] - Exports of electric tools, hand tools, and lawn mowers to North America are under pressure due to tariff impacts, with significant declines noted in 2025 [2][7] - Emerging markets, particularly in Africa and Latin America, are driving growth in forklift and industrial sewing machine exports [5][8] Summary by Sections Consumer Goods - Electric tools, hand tools, and lawn mowers primarily target high-end markets in Europe and the U.S. [2] - From January to September 2025, the export growth rates for electric tools, hand tools, and lawn mowers were 1%, -4%, and 43% respectively, with significant declines in exports to North America [2] - Lawn mower exports to Europe accounted for 71% of total exports in the first nine months of 2025, with a year-on-year growth of 22% [3] Capital Goods - Industrial sewing machines are mainly exported to Asia, with a 67% share in the first nine months of 2025 [4] - Forklifts and machine tools also show strong export performance, particularly in Asia, Europe, and Latin America, with respective shares of 34%, 29%, and 16% for forklifts [4] - Engineering machinery exports grew by 16% year-on-year in the first nine months of 2025, with Africa showing the fastest growth at 59% [4][5] Engineering Machinery - Exports of major engineering machinery categories, including excavators and tractors, maintained double-digit growth rates in 2025 [6][8] - Excavators and tractors saw year-on-year growth rates of 27% and 32% respectively in the first nine months of 2025 [8] - The report suggests a positive outlook for global mining capital expenditure, recommending attention to specific companies in this sector [8]

Group 1 - The core viewpoint of the article highlights the ongoing decline in exports to the US, particularly in the consumer goods sector, while the engineering machinery category maintains a high level of export growth [4] Group 2 - In the consumer goods sector, which includes electric tools, hand tools, and lawn mowers, the US retail data for August showed a month-on-month growth rate of +0.6%, exceeding the expected +0.2%. However, from January to August, China's exports of electric tools and lawn mowers to North America decreased by 16% and 2% year-on-year, respectively, indicating a significant negative impact from tariffs [4] - In the capital goods sector, particularly industrial machinery, the global manufacturing PMI for August was 49.9%, an increase of 0.6 percentage points from the previous month, approaching the neutral line of 50. Manufacturing in Asia continues to show moderate growth, while Africa's manufacturing recovery has weakened slightly but remains in the expansion zone. Exports to emerging regions like Africa and Latin America from China have seen rapid growth [4] - In the capital goods sector focused on engineering machinery, the cumulative export growth rate for major engineering machinery from January to August remained in double digits, with excavators, tractors, and mining machinery showing year-on-year export growth rates of 25%, 30%, and 23%, respectively [4]

Investment Rating - The mechanical industry is rated as "Buy" [1] Core Viewpoints - In July, there was a marginal improvement in the export of certain consumer goods to North America, while the export of engineering machinery remains robust [1] - The U.S. retail sales growth rate for July was +0.5%, indicating a decline in consumer spending willingness [3] - The export growth rates for electric tools, hand tools, and lawn mowers in the first seven months of 2025 were 3%, -5%, and 47% respectively [4] - The engineering machinery sector saw a cumulative export growth of 13% in the first seven months of 2025, with significant growth in excavators and tractors [5][8] Summary by Sections Consumer Goods - The main products include electric tools, hand tools, and lawn mowers, primarily targeting high-end consumers in Europe and the U.S. [3] - The cumulative export amounts to North America for electric tools, hand tools, and lawn mowers showed declines of -10%, -5%, and -2% respectively in the first seven months of 2025 [4] - Recommendations include companies such as QuanFeng Holdings, JuXing Technology, and Greebo [9] Capital Goods - Industrial - Key products include forklifts, machine tools, and industrial sewing machines, with a slight decline in global manufacturing PMI to 49.3% [9] - The cumulative export growth for forklifts, machine tools, and industrial sewing machines in the first seven months of 2025 was 0%, +14%, and +17% respectively [7] - Companies to watch include Anhui Heli, Hangcha Group, and Neway CNC [9] Capital Goods - Engineering Machinery - The engineering machinery sector, including excavators, tractors, and mining machinery, maintained double-digit cumulative export growth in the first seven months of 2025 [10] - The cumulative export growth rates for excavators, tractors, and mining machinery were 24%, 30%, and 25% respectively [8] - Recommended companies include Xugong Machinery, Sany Heavy Industry, and LiuGong [10]

Core Viewpoint - Dongcheng is strategically upgrading from electric tools to a "full-link tool ecosystem" by launching over 800 new hand tools across 12 categories, demonstrating its commitment to leading the market with high-quality products [1][7]. Group 1: Strategic Focus - Dongcheng aims to build a high-quality tool system through technological innovation, craftsmanship improvement, and user experience optimization, leveraging its R&D and manufacturing experience in electric tools [3]. - The establishment of the hand tools division marks Dongcheng's official entry into the hand tools market, with a strong emphasis on quality and industry standards [3][4]. - The company plans to address user needs in key scenarios such as construction, automotive maintenance, and home renovation, covering 16 major product categories [4]. Group 2: Market Positioning - Dongcheng's brand assets in the electric tools sector will facilitate the market penetration of its hand tools, significantly reducing market education costs [8]. - The company has a robust distribution network with over 30,000 specialized stores nationwide, providing a natural channel to reach new customers [8]. Group 3: Growth Potential - The strategic upgrade is not merely an expansion of product categories but a long-term consideration of industry trends, aiming to create a new growth curve through the combination of electric and hand tools [7]. - Dongcheng's approach includes a multi-channel strategy focusing on brand, product, and distribution to offer a one-stop tool solution for users [7][10]. - The company envisions a future where it continues to prioritize quality and collaborates with partners to elevate the Chinese tool industry to new heights [10].

Group 1: Consumer Goods - The core viewpoint indicates a significant rebound in U.S. retail sales, with June 2025 showing a month-on-month growth of +0.6%, surpassing market expectations of +0.1% and recovering from a previous decline of -0.9% [2] - Core retail sales (excluding automobiles and gasoline) also increased by +0.5% in June, higher than the expected +0.3% and revised from a previous -0.2% [2] - The increase in retail sales is attributed to consumers' preemptive purchasing ahead of tariff expirations, although actual growth, when adjusted for price factors, was only +0.3% [2] Group 2: Export Data - In the first half of 2025, the export growth rates for electric tools, hand tools, and lawn mowers were 5%, -6%, and 47% respectively, with June showing monthly declines for electric tools and hand tools [3] - Cumulative export amounts to North America for electric tools, hand tools, and lawn mowers showed declines of -7%, -6%, and -4% year-on-year, indicating a cooling effect on exports due to tariffs [3] Group 3: Capital Goods - Industrial sewing machines are primarily exported to Asia, accounting for 68% of export value in 2024, with key markets including Turkey, Vietnam, and Singapore [4] - Forklifts and machine tools also have significant export markets in Asia and Europe, with respective export shares of 30% and 34% in 2024 [4] - The cumulative export value of construction machinery increased by 11% in the first half of 2025, with Africa showing the fastest growth at 65% [5][6] Group 4: Engineering Machinery - In June 2025, the export growth rates for major engineering machinery categories were 14%, 25%, 8%, and 20% respectively, with cumulative growth rates for the first half of 2025 reaching 11% [7] - The export of forklifts, machine tools, and industrial sewing machines showed varying growth rates, with machine tools experiencing a cumulative increase of 12% [6][7]

Investment Rating - The mechanical industry is rated as "Buy" (maintained) [1] Core Views - The report highlights a continued decline in U.S. exports in June, while the engineering machinery category remains in a high prosperity state [1] - U.S. retail sales showed a significant rebound in June, with a month-on-month growth rate of +0.6%, exceeding market expectations [3] - The report indicates that tariffs and other factors have negatively impacted exports to North America, particularly for electric tools and lawn mowers [4][10] Summary by Sections Consumer Goods - Electric tools, hand tools, and lawn mowers are primarily targeted at high-end consumers in Europe and the U.S. [3] - In the first half of 2025, the cumulative export growth rates for electric tools, hand tools, and lawn mowers were 5%, -6%, and 47% respectively [4] - Exports to North America for electric tools and lawn mowers showed a year-on-year decline of -7% and -4% respectively [4] - Recommendations include关注泉峰控股, 巨星科技, 创科实业, and 格力博 [10] Capital Goods - Industrial - The report notes that the global manufacturing PMI has slightly increased to 49.5%, with Asia leading at 50.7% [10] - Cumulative export growth rates for forklifts, machine tools, and industrial sewing machines in the first half of 2025 were -1%, +12%, and +20% respectively [8] - Recommendations include关注安徽合力, 杭叉集团, 纽威数控, 科德数控, 杰克股份, and 宏华数科 [10] Capital Goods - Engineering Machinery - Cumulative export growth rates for major engineering machinery, excavators, tractors, and mining machinery in the first half of 2025 were 11%, 22%, 26%, and 23% respectively [9][11] - The report emphasizes strong growth in exports to Africa, with a cumulative year-on-year growth rate of 65% [5] - Recommendations include关注一拖股份, 徐工机械, 中联重科 (A/H), 三一重工, 柳工, and 恒立液压 [11]