Group 1 - Chinese companies are emerging in the Southeast Asian video streaming market, with iQIYI planning to launch original content in Thailand and Tencent's idol discovery programs gaining popularity [1][2] - iQIYI's Thailand subsidiary emphasizes that Southeast Asia is their most important market outside of mainland China, focusing on introducing original content and expanding services to countries like Thailand, Indonesia, and Malaysia [1] - Tencent launched its video streaming service WeTV in Southeast Asia in 2019, focusing on original content and planning to produce idol discovery programs featuring local talents starting around 2024 [1] Group 2 - The Southeast Asian video streaming market, while smaller than China and the US, is seen as a new revenue source for Chinese companies, with a growing young population and increasing income levels [2] - According to Dataxis, as of early 2025, American companies dominate the market with nearly 60% market share in Singapore, while Chinese companies have captured about 40% market share in Thailand, surpassing the US [2] - Chinese content and products, exemplified by "Labubu," are gaining popularity in various sectors, including home appliances and electric vehicles, indicating a growing influence of Chinese brands in Southeast Asia [2]

Core Viewpoint - The article discusses the successful international expansion of Chinese content, particularly through the case study of the variety show "Sisters Who Make Waves" in Vietnam, highlighting the importance of localization and cultural relevance in cross-border collaborations [1][2]. Group 1: Success Factors of "Sisters Who Make Waves" in Vietnam - The success of "Sisters Who Make Waves" in Vietnam can be attributed to four main factors: original format, cultural relevance, IP influence, and authentic storytelling [2]. - The Vietnamese adaptation achieved over 20 billion views and topped weekly ratings on VTV, marking a historic achievement in Vietnam's television history [1]. - Local adaptations included the involvement of a popular Vietnamese actress and 58 local stars, enhancing the show's relatability and appeal to Vietnamese audiences [2]. Group 2: Trends in Chinese Content Going Global - The exploration of Chinese content going global began in 2018 with the launch of international versions of platforms like Mango TV, iQIYI, and WeTV, shifting the focus from mere copyright export to a combination of content and platform globalization [3]. - Major strategies employed by platforms include leveraging proprietary content, acquiring local film and television rights, and increasing investment in original local content [3]. - iQIYI emphasizes the need for a deep understanding of local user preferences and tailored content production to successfully penetrate overseas markets [4]. Group 3: Cultural Adaptation Challenges - The article highlights the challenges of cultural differences in content export, emphasizing the need for simple storytelling that incorporates Chinese cultural elements for better understanding by international audiences [5]. - Specific genres, such as fantasy and romance, may require adjustments to make them more relatable to foreign viewers [6]. - The industry is encouraged to adopt a dual approach of inviting international elements into Chinese productions while also promoting Chinese culture abroad through successful formats like "Singer" and "Chinese Restaurant" [6].