Core Insights - EngageLab participated in The MarTech Summit Hong Kong, a significant event for marketing technology professionals, focusing on trends and innovations in the MarTech industry [1][2] Company Overview - EngageLab is a global leader in customer engagement and marketing technology, providing AI-powered omnichannel solutions that facilitate seamless customer interactions across various channels [8] - The company supports businesses in over 220 countries and regions, delivering more than 1 million messages every second [8] Event Highlights - The summit featured senior marketing executives from renowned brands such as JPMorgan, Yahoo, Nike, and DBS, as well as local enterprises like Cathay Pacific and Hong Kong Disneyland, allowing EngageLab to engage with industry leaders [2] - EngageLab showcased its advanced solutions, including marketing automation and omnichannel communication tools (AppPush, WebPush, Email, SMS, WhatsApp, and OTP), aimed at enhancing customer engagement and driving digital transformation [5][8] Discussions and Opportunities - A senior executive from a leading international airline discussed the challenges and opportunities of implementing an omnichannel engagement strategy with EngageLab, focusing on integrating various communication channels for personalized customer interactions [4] - The airline expressed interest in EngageLab's capabilities in high-concurrency messaging and compliance with data privacy standards for global operations [4] Company Mission - EngageLab aims to empower businesses with scalable and intelligent engagement tools to unlock new opportunities in the digital era, emphasizing innovation and customer-centric growth [6]

Core Insights - EngageLab has launched two new features, Smart Push and Push Plan, aimed at enhancing user engagement and marketing efficiency for global e-commerce businesses, with early adopters reporting over 30% increases in click-through rates [1][2][9] Feature Summaries Smart Push - Smart Push predicts the optimal time for delivering push notifications based on users' activity patterns, ensuring messages arrive at their personal "golden moment" [3][9] - This feature is available for a limited-time free trial via the EngageLab dashboard [5] Push Plan - Push Plan provides a centralized command center for managing complex promotional campaigns, allowing for multi-wave, multi-segment, and multi-content strategies [7][10] - It offers holistic performance insights, tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle [10] Advantages of New Features - Higher click-through rates and increased conversion efficiency are reported due to delivering messages when users are most active [9] - Enhanced user experience by avoiding interruptions and fostering positive brand perception [9] - Flexibility in operations with full support via API and Web Portal for easy task management and strategy optimization [10] Company Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, delivering more than 1 million messages every second [12]

Financial Data and Key Metrics Changes - The company recorded a revenue of RMB 93.2 million for Q4 2024, achieving a remarkable 20% year-over-year growth [8][35] - Adjusted EBITDA was positive for the full year 2024, marking the first full year of profitability since the company's inception [8][36] - Net operating cash inflow reached RMB 19.5 million, the highest quarterly number in the past 17 quarters, bringing the cash balance close to RMB 120 million as of December 31, 2024 [9][32] Business Line Data and Key Metrics Changes - Developer Services revenue increased by 28% year-over-year and 24% quarter-over-quarter, with subscription revenue growing by 12% year-over-year and 6% quarter-over-quarter [10][11] - Value-added services revenue grew by 142% year-over-year and 180% quarter-over-quarter, driven by online shopping festivals [11][18] - EngageLab revenue saw a significant increase of close to 200% year-over-year, with a cumulative signed contract value of RMB 48 million [13][16] Market Data and Key Metrics Changes - The number of contracted customers for EngageLab reached 678, representing a 32% sequential growth [16] - The total deferred revenue was at a record high of RMB 147.1 million, marking the 12th consecutive quarter where it exceeded RMB 130 million [31] Company Strategy and Development Direction - The company is committed to an "AI First" strategy, integrating AI into workflows and using it as a KPI for performance assessments [21][22] - There is a focus on expanding overseas market share, with plans to direct more resources towards this initiative [13][20] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the growth trajectory, citing strong market signals and a commitment to optimizing operational efficiency [51] - The company anticipates Q1 2025 revenue guidance to be in the range of RMB 74 million to RMB 77.5 million, representing a 15% to 20% year-over-year growth [38] Other Important Information - Operating expenses for Q4 were RMB 16.3 million, showing a slight decrease year-over-year and an increase quarter-over-quarter [28] - The company repurchased 33,000 ADS in the quarter ended December 31, 2024, with a total of 279,000 ADS repurchased since the start of the program [39] Q&A Session Summary Question: What measures or actions were taken by management to achieve such good results? - Management highlighted strong revenue growth, diligent spending, and a focus on overseas expansion as key factors contributing to the success [45][51] Question: How should the trend of developer subscription revenue be viewed going forward? - Management noted that the developer subscription business has strong demand and a suite of products catering to customer needs, indicating a healthy growth trajectory [56][57]