Core Insights - EngageLab participated in The MarTech Summit Hong Kong, a significant event for marketing technology professionals, focusing on trends and innovations in the MarTech industry [1][2] Company Overview - EngageLab is a global leader in customer engagement and marketing technology, providing AI-powered omnichannel solutions that facilitate seamless customer interactions across various channels [8] - The company supports businesses in over 220 countries and regions, delivering more than 1 million messages every second [8] Event Highlights - The summit featured senior marketing executives from renowned brands such as JPMorgan, Yahoo, Nike, and DBS, as well as local enterprises like Cathay Pacific and Hong Kong Disneyland, allowing EngageLab to engage with industry leaders [2] - EngageLab showcased its advanced solutions, including marketing automation and omnichannel communication tools (AppPush, WebPush, Email, SMS, WhatsApp, and OTP), aimed at enhancing customer engagement and driving digital transformation [5][8] Discussions and Opportunities - A senior executive from a leading international airline discussed the challenges and opportunities of implementing an omnichannel engagement strategy with EngageLab, focusing on integrating various communication channels for personalized customer interactions [4] - The airline expressed interest in EngageLab's capabilities in high-concurrency messaging and compliance with data privacy standards for global operations [4] Company Mission - EngageLab aims to empower businesses with scalable and intelligent engagement tools to unlock new opportunities in the digital era, emphasizing innovation and customer-centric growth [6]

Core Insights - EngageLab has launched two new features, Smart Push and Push Plan, aimed at enhancing user engagement and marketing efficiency for global e-commerce businesses, with early adopters reporting over 30% increases in click-through rates [1][2][9] Feature Summaries Smart Push - Smart Push predicts the optimal time for delivering push notifications based on users' activity patterns, ensuring messages arrive at their personal "golden moment" [3][9] - This feature is available for a limited-time free trial via the EngageLab dashboard [5] Push Plan - Push Plan provides a centralized command center for managing complex promotional campaigns, allowing for multi-wave, multi-segment, and multi-content strategies [7][10] - It offers holistic performance insights, tracking key metrics like delivery rate, click rate, and conversions across the entire campaign lifecycle [10] Advantages of New Features - Higher click-through rates and increased conversion efficiency are reported due to delivering messages when users are most active [9] - Enhanced user experience by avoiding interruptions and fostering positive brand perception [9] - Flexibility in operations with full support via API and Web Portal for easy task management and strategy optimization [10] Company Overview - EngageLab is a leading AI-powered omnichannel customer engagement solution provider, supporting businesses in over 220 countries and regions, delivering more than 1 million messages every second [12]