Financial Data and Key Metrics Changes - In Q2 2025, global attendance increased by 25.6%, welcoming 63 million moviegoers, while total revenue grew by 35.6% to $1.4 billion [5][16] - Adjusted EBITDA surged by 391.4% to $189.2 million, marking a significant improvement from $38 million in Q2 2024 [6][8] - Free cash flow reached $89 million, a $168 million improvement compared to the prior year's second quarter [16][22] Business Line Data and Key Metrics Changes - Admissions revenue per patron rose by 7.5% to a record $12.14, while food and beverage revenue per patron climbed by 8.3% to $7.95 [16][12] - Total revenue per patron hit an unprecedented $22.26, reflecting an increase of approximately 43% compared to pre-pandemic levels in 2019 [16][12] Market Data and Key Metrics Changes - The domestic industry box office surpassed that of 2024 by 85%, indicating a strong recovery in the market [5][9] - The company anticipates a significant box office increase in 2025, projecting an additional $500 million to $900 million compared to 2024 [10][11] Company Strategy and Development Direction - The company is focusing on enhancing guest experiences through premium offerings, including expanding IMAX and Dolby Cinema screens [35][36] - Recent pricing strategies include a 50% discount on Tuesdays and Wednesdays to attract more patrons, while also raising prices on other days [23][27] - The company is actively optimizing its theater footprint by closing underperforming locations and investing in high-performing new theaters [19][75] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the industry's recovery, believing the current box office surge is sustainable rather than a short-lived spike [9][42] - The company expects some seasonal box office weakness in Q3 but anticipates a strong fourth quarter, potentially the best in six years [21][22] Other Important Information - The company has successfully fortified its balance sheet, addressing all 2026 debt maturities and pushing them out to 2029 [12][13] - The AMC Stubs loyalty program has seen significant growth, with about half of U.S. ticket buyers being members [29][30] Q&A Session Summary Question: Pricing Strategy and Food & Beverage Focus - Management discussed the effectiveness of the new 50% off Tuesdays and Wednesdays strategy and the positive early signs of increased attendance [46][50] - The company is focusing on menu variety and increasing the number of items purchased per guest at concession stands [56][60] Question: Advertising Agreement with National CineMedia - Management clarified that while they extended the agreement with National CineMedia, they are also looking to streamline the pre-show content to enhance the viewer experience [62][66] Question: Future Theater Openings and Closures - Management indicated that while closures may continue, the profitability of new theaters opened is significantly higher than those closed, suggesting a potential shift towards net additions in the future [72][75]