Core Viewpoint - The surge in storage chip prices is forcing major global electronics companies to face three challenging options: raise product prices, absorb costs, or adjust product configurations [1][2]. Group 1: Impact on Electronics Manufacturers - The AI boom is significantly impacting the supply chain, as AI requires extensive data center support, leading to a shortage of storage chips for manufacturers of smartphones, PCs, and gaming consoles [1][2]. - Dell Technologies has raised prices of some commercial laptops by up to 30%, while Acer has reduced the multitasking storage space in its budget PCs [1][3]. - Xiaomi has halted production of low-memory versions of new mid-range devices and increased prices, while LG Electronics has a dim outlook for TV sales this year due to rising storage chip prices [1][2]. Group 2: Market Trends and Predictions - The shortage of storage chips is expected to worsen for the smartphone, PC, and gaming console industries, with anticipated declines in shipment volumes [2][4]. - According to TrendForce, contract prices for DRAM and NAND flash have increased to approximately seven times their previous levels over the past 12 months [2][3]. - Analysts predict that supply will remain tight until the end of 2028, with little chance of price drops in the short term due to ongoing AI infrastructure investments [2][3]. Group 3: Financial Implications for Companies - The rising cost of storage chips, which accounts for 30% of total costs in PCs, is expected to suppress demand in the personal computer and smartphone sectors, although price increases may offset this decline [3][4]. - Apple CEO Tim Cook noted that while the impact of rising storage chip prices was minimal in the last fiscal quarter, a more significant effect is expected in the current quarter [3][4]. - Qualcomm's CEO expressed a desire for more storage chips, indicating that the supply constraints are affecting even companies not directly involved in consumer electronics [4].