Core Insights - The domestic home appliance market has experienced rapid growth since last year, driven by national policies and industrial upgrades, with a retail scale of 179.8 billion yuan in Q1 2025, reflecting a 2.1% year-on-year increase [1] - Ecovacs has reported strong financial performance, with a revenue of 16.542 billion yuan in 2024, up 6.71% year-on-year, and a net profit of 806 million yuan, up 31.70% [3][5] - In Q1 2025, Ecovacs achieved a revenue of 3.858 billion yuan, marking an 11.06% increase year-on-year, and a net profit of 475 million yuan, which is a significant 59.43% increase [3][5] Company Performance - Ecovacs' profit growth outpaced revenue growth, attributed to cost reduction measures and a focus on high-end products, leading to a 2 percentage point increase in gross margin [8] - The company sold 2.95 million service robots globally in 2024, a 16.9% increase, maintaining its position as the market leader in China's vacuum cleaner sector for ten consecutive years [5] - The introduction of the rolling water washing technology has been a key factor in driving product growth, with the X8 series and T80, X9 series products performing well in the market [9][10] Market Trends - The domestic vacuum cleaner market is expected to grow by 14% in 2025, building on the momentum from 2024, as the industry benefits from national subsidies and increased consumer interest in mid-to-high-end cleaning products [9] - Ecovacs has increased its R&D expenditure to 885 million yuan in 2024, a 7.3% year-on-year rise, with 18.38% of its workforce dedicated to R&D [9] - The company has filed 52 patent applications in the field of embodied intelligence, indicating a strong commitment to technological advancement [12] Competitive Landscape - The market is experiencing intense competition, with new products emerging and policies like trade-in programs boosting sales potential [11] - Ecovacs is focusing on practical and efficient product development, emphasizing user-driven R&D rather than merely showcasing advanced technology [11] - The company is also preparing for potential risks related to global policy changes and supply chain adjustments, aiming to maintain its market share [13]