清明上河园是河南最热门的景区之一，甲骨文是河南最火的文化IP之一。两个"河南之最"碰撞会产生怎 样的火花？ 国庆假期期间，由河南日报社精心打造的XR沉浸式电影《了不起的甲骨文·王子的荣耀》将在开封清明 上河园上映。届时，广大游客将能享受到一场科技与文化交织的视听盛宴。 文化是魂，科技是翼。"了不起的甲骨文"是河南日报社自主打造的文化IP，运用现代技术让甲骨文活起 来，让更多群众了解甲骨文、喜欢甲骨文，是主流媒体拥抱新技术的一次创新。 今年7月11日至22日，XR沉浸式电影《了不起的甲骨文·王子的荣耀》在香港中央图书馆首映，获得成 功。8月6日，影片在安阳中国文字博物馆开启体验，同样受到观众的热烈欢迎。此次在清明上河园上 映，是河南日报社扩大甲骨文文化IP影响力、落地运营的又一次实践。（河南日报社全媒体记者 周志 武 许光琳 刘河远） 责任编辑： 张家祺 《了不起的甲骨文·王子的荣耀》由河南日报社原创剧本、原力数字科技公司提供技术支持，是一部以 甲骨文为背景的XR沉浸式电影。影片通过虚拟现实技术还原3000多年前的大邑商，观众佩戴头显设 备，在玄鸟的引导下，探索商代都城殷墟的壮丽景象。从参与甲骨占卜、青铜器铸造 ...

Core Viewpoint - The integration of XR technology in cultural presentations, such as the immersive film "The Amazing Oracle: The Glory of the Prince," showcases a new approach to cultural heritage and education, attracting significant audience engagement at the 15th China International Digital Publishing Expo [2][5]. Group 1: Event Overview - The 15th China International Digital Publishing Expo and the Fourth National Reading Conference were held in Zhengzhou, featuring over 600 participating companies and 6 exhibition areas, highlighting the intersection of civilization and digital technology [2]. - The event transformed traditional reading experiences with audio, animation, and interactive games, making literature more engaging and accessible [2][5]. Group 2: Technological Innovations - The XR immersive film experience allowed audiences to interact with historical narratives, such as the Shang Dynasty, enhancing the understanding of ancient Chinese characters [2]. - The "Book Sea Fantasy: Journey to the West" immersive project by the Zhongzhou Ancient Books Publishing House captivated audiences, particularly children, by allowing them to interact with virtual characters like Sun Wukong [3][4]. Group 3: Cultural Impact - The use of AI in the "Huxiang Literature Library" attracted significant attention, enabling real-time responses to audience inquiries and bringing historical figures to life [4]. - The event emphasized the importance of using new technologies to promote Chinese culture globally, with translated versions of cultural materials available in multiple languages [4].

Group 1 - The core theme of the 15th China International Digital Publishing Expo is "Integration of Digital and Real, Intelligent Winning Future," focusing on the evolution of the publishing industry through technology [1][2] - The expo features six major exhibition areas, including digital publishing units from central ministries, local publishing units, and international cooperation, along with numerous forums and live events [1][2] - The event marks the first time the expo is held in Henan, reflecting the province's commitment to advancing digital publishing and fostering a competitive publishing environment [2][3] Group 2 - The integration of digital technology in publishing is exemplified by the AR picture book "Journey to the West: Chinese Mythical Creatures Illustrated," showcasing new pathways for reading experiences [2][3] - The simultaneous hosting of the expo and the Fourth National Reading Conference in Henan aims to enhance the visibility of digital publishing and promote diverse reading methods [4] - Attendees can experience immersive digital content, such as XR films and intelligent database searches, highlighting the shift towards a more accessible and engaging reading culture [5]

Group 1 - The 15th China International Digital Publishing Expo (Digital Expo) and the 4th Book Fragrance Henan National Reading Conference will be held in Zhengzhou from August 28 to 31 [1] - The theme of this year's Digital Expo is "Integration of Digital and Real, Smart Win for the Future," featuring six major exhibition areas including digital publishing units from central ministries, local publishing units, digital technology innovation applications, international cooperation, interactive experiences, and national reading [1] - The event will include one main forum and four sub-forums, with over 150 activities such as negotiations, signing ceremonies, new product launches, and project roadshows [1] Group 2 - The Digital Expo will showcase over 600 participating companies from 23 provinces, highlighting new technologies, products, and projects in digital publishing [1] - Notable exhibits include the "Chinese Prehistoric Site Museum" series by Shaanxi Science and Technology Publishing House, an immersive gaming experience by Zhejiang Boku Digital Publishing Media Group, and an interactive electronic map by Hunan Map Publishing House [1] - Henan will prominently display achievements in cultural digitization, including the XR immersive film "The Remarkable Oracle Bone Inscriptions: The Prince's Glory," allowing audiences to experience the Shang Dynasty culture [1][2]

Core Viewpoint - The article highlights the launch of the XR immersive film "The Remarkable Oracle Bone Script: The Prince's Glory" by the Henan Daily, which aims to bring ancient Chinese culture to life through modern technology, specifically targeting the Hong Kong audience as part of the "Chinese Culture Festival 2025" [2]. Group 1: Event Overview - The exhibition "The Remarkable Oracle Bone Script" opened on July 11 at the Hong Kong Central Library, featuring an XR immersive film that showcases the ancient Shang Dynasty civilization [2]. - The film allows participants to interact with virtual artifacts, such as oracle bones, enhancing their understanding of Chinese history and culture [2][3]. Group 2: Audience Engagement - The strong interactivity of the XR film has captivated audiences, with visitors expressing amazement at the immersive experience, such as "sailing on the river" and exploring the world of oracle bones [2][4]. - Young people in Hong Kong are particularly drawn to the experience, with students expressing a desire for more opportunities to engage with Chinese cultural heritage [4]. Group 3: Cultural Impact - The "Remarkable Oracle Bone Script" initiative has achieved over 8 billion views through various media platforms over the past year, indicating significant interest in the cultural content [2]. - The project aims to transform oracle bones from historical artifacts into "digital life forms," creating a bridge between ancient and modern cultural expressions [2].

Core Viewpoint - The "Remarkable Oracle Bone Script" exhibition in Hong Kong showcases the ancient Chinese writing system, emphasizing its cultural significance and modern relevance through various innovative presentations [1][5][8]. Cultural Wave - The exhibition has attracted significant public interest, with families bringing children to learn about their heritage, highlighting the importance of cultural education [3][4]. - The event serves as a platform for the younger generation to connect with their roots, fostering a deeper appreciation for Chinese culture [5][6]. Creative Innovation - The exhibition utilizes modern media to breathe new life into ancient symbols, transforming oracle bone script into engaging art forms and immersive experiences [5][6]. - Notable features include a series of contemporary font designs and an XR immersive film, which have received positive feedback for their innovative approach to presenting traditional culture [5][7]. Era of Collaboration - The exhibition represents a collaboration between Henan province and Hong Kong, aiming to enhance cultural exchange and deepen the understanding of Chinese heritage among Hong Kong citizens [8][9]. - The Hong Kong government supports initiatives that promote traditional culture, viewing the exhibition as a means to engage the community and encourage participation in cultural preservation [8][9].