Weimob (02013) H2 2024 Earnings Call March 21, 2025 08:00 AM ET Moderator evening, ladies and gentlemen. Welcome to Weimar Inc. Twenty twenty four Annual Results Conference Call. A copy of the annual results announcement can be found and downloaded from the company's Investor Relations website. At this time, all lines have been placed on listen only mode and the floor will be opened for questions following today's presentation. This call will be conducted in Mandarin and English simultaneous interpretation ...

Financial Data and Key Metrics Changes - In 2024, total revenue was reported at RMB 1,468 million, down 40% year-on-year, with subscription revenue at RMB 918 million, down 31.9%, and merchant solutions revenue at RMB 20 million, down 52% year-on-year [45][53][56] - Adjusted revenue, accounting for one-off discounts and policy impacts, would have been approximately RMB 2,090 million, indicating a more reasonable comparison to 2023 [61] - Operating loss increased to RMB 1,744 million, with significant portions attributed to one-off or non-cash items [66][72] Business Line Data and Key Metrics Changes - Subscription revenue accounted for 68% of total revenue, up 22 percentage points year-on-year, with smart retail solutions contributing 67% of subscription revenue [46][84] - Merchant solutions revenue saw a significant decline due to reduced rebates from Tencent, with expectations for stabilization in 2025 [11][12] - The company focused on high-quality development, leading to a contraction in low-margin businesses, which affected overall revenue [54] Market Data and Key Metrics Changes - The advertising gross billing reached RMB 18 billion, up 24.5% year-on-year, but profitability was not realized due to missed opportunities in platform policies [15][50] - The company maintained a strong position in the top 100 retailers, with GMV for retailers up 59% [18] - The overall market for WeChat mini shops is projected to grow significantly, with potential scales reaching RMB 2 trillion to RMB 3 trillion [32][96] Company Strategy and Development Direction - The company is focusing on key accounts and high-quality development, with a strategic contraction in non-core and low-quality businesses [8][54] - Future growth is expected to come from AI deployments and enhanced SaaS solutions, with a focus on efficiency and intelligent operations [90] - The company aims to deepen its ecosystem capabilities through cross-platform integration and partnerships with major players like Alipay and Huawei [86][36] Management's Comments on Operating Environment and Future Outlook - Management acknowledged a challenging macroeconomic environment in 2024, impacting consumer retail and overall revenue [41] - There is confidence in a recovery for 2025, with expectations for subscription revenue growth and improved gross profit margins [73][39] - The company plans to enhance operational efficiency and customer mix to navigate the rebate decline and improve profitability [102] Other Important Information - The company completed a refinancing of its convertible bonds, reducing interest-bearing debt significantly [48][49] - Cash flow management improved, with a net cash inflow of RMB 300 million and free cash flow showing signs of recovery [51][68] Q&A Session Summary Question: What is the outlook for subscription business in 2025? - Management expects subscription revenue to stabilize with a growth projection of 5% to 10% in 2025, with a potential turnaround in profitability by 2026 [80][82] Question: What are the future business strategies and operation strategies? - The focus will be on key accounts, smart retail revenue, and enhancing ecosystem capabilities through cross-platform integration [84][86] Question: How will the company address the decline in advertising rebates? - The company plans to manage customer expectations and improve operational efficiency to maintain profitability despite rebate declines [99][102]