● 最受关注的本地品牌 皇上皇 最受关注的本地产品 广式腊肠 自方部市平 -网 Oceee com 非广东消费热点 ● 购买力最强城市/区域 深圳市 ● 购买力增速最高城市/区域 东莞市 下单量增速 TIJL 官 No.Ik 购买力 全国排名 ╬成交额增速TOP5品类 218% 运动相机 数码相机 209% 162% 潮流盲盒 ■ | 117% 空调套装 113% 羽毛球 截至11月11日23：59，京东今年11.11成交额再创新高，下单用户数增长40%，订单量增长近60%。 京东11.11消费情况显示，广东省在此次大促期间的表现亮眼，购买力排名第一，稳坐全国消费C位。在 广东省内，深圳市是购买力最强的城市，东莞市的购买力增速最高。知名的"广字头"品牌众多，"皇上 皇"是最受关注的本地品牌，"广式腊肠"是最受关注的本地产品。 "战绩" 3C数码AI产品爆发、直播间订单量增长逾150% 带电品类是京东的传统优势品类。这个京东11.11，手机新品成交额同比增长超4倍，3C数码AI产品迎来 爆发，AI平板成交额同比增长200%，大屏AI手机同比增长150%，AI眼镜、AI音箱、AI家庭存储同比增 长100%；家电家 ...

Core Insights - JD.com has achieved a 24.7% year-on-year growth in active users on its app, leading the industry [1] - Customer satisfaction ratings during the 2025 Double 11 event show product quality and variety satisfaction at 73.15%, price satisfaction at 72.06%, and service satisfaction at 78.06% [1] Sales Performance - JD.com has seen explosive sales across all categories, with significant growth in 3C digital products, home appliances, and daily necessities, with a year-on-year growth of 36% in daily necessities and 30% in apparel [2] - The sales of AI products in the 3C category exceeded 100% year-on-year during the Double 11 event, with customized products achieving over 30% and 50% customization rates for large-screen AI phones and gaming laptops, respectively [2] Brand and Product Development - JD.com has collaborated with over 70% of domestic industrial belts to promote its private label products, achieving nearly 10 million in sales for the Z9Pro ergonomic chair during Double 11, with a user satisfaction rate exceeding 99% [3] - The JD.com live-streaming sales platform saw a 150% increase in order volume during the event, with the number of participating merchants tripling compared to the previous year [3] Innovative Business Models - New business models have emerged, with the "Seven Fresh" brand seeing a 150% increase in online orders and a 400% increase in order volume for its private kitchen stores [4] - JD.com has successfully connected supply chains from Jiangsu to Hong Kong, reducing the price of hairy crabs by approximately 20% compared to traditional channels [4] Global Expansion - JD.com plans to introduce 1,000 overseas brands over the next three years as part of its "100 billion, 1,000 products" growth plan, with cross-border sales seeing over 100% growth in key markets during Double 11 [6] - The global sales platform has expanded its reach to 36 countries, with significant growth in cross-border shipping services [6][7] Technological Advancements - The integration of AI and robotics has significantly enhanced JD.com's supply chain efficiency, with over 300 million merchants benefiting from AI tools during the Double 11 event [8] - JD Logistics has implemented automation across nearly 95% of its logistics processes, improving efficiency for self-operated orders and rural deliveries [9]