Core Insights - Strength training is experiencing a resurgence in popularity, becoming a mainstream fitness trend rather than a niche activity [1][4][21] - The shift in fitness culture is evident as more individuals, including women, are engaging in strength training, with a notable increase in participation and acceptance [5][16][21] Industry Trends - Social media platforms are driving the popularity of strength training, with significant growth in related content, such as "female strength training" notes on Xiaohongshu increasing by over 150% in a year [1] - Fitness facilities are adapting to this trend, with more training studios opening and traditional gyms incorporating strength training equipment into their offerings [1][5] Brand Strategies - Major brands like lululemon, adidas, and Nike are expanding their product lines to include strength training apparel and equipment, indicating a shift towards making strength training a part of everyday life [4][10][19] - The introduction of specialized training programs and equipment, such as Nike's "Strength Training Studio" and adidas's redesigned footwear, reflects the growing emphasis on strength training as a key market segment [10][19] Consumer Behavior - The perception of strength training is evolving, with more individuals recognizing its benefits for overall health, emotional stability, and body control, moving beyond traditional views of it being solely for bodybuilders [14][16][21] - Home fitness is also adapting, with consumers increasingly investing in strength training equipment for personal use, such as dumbbells and kettlebells, as part of their home workout routines [7][8] Market Opportunities - The rise of strength training presents new opportunities for the fitness industry, with a focus on light strength training becoming a standard practice, particularly for beginners and women [22][26] - The global fitness trend rankings indicate that traditional strength training remains a core component, highlighting its sustained relevance in the market [22]

全球范围的运动鞋品牌更多了，但对于亚洲脚来说，买到合脚的运动鞋依然有不小挑战。 「鞋头太窄，导致小拇指挤压变形」、「后脚跟包裹感不足，使得脚踝稳定性下降」、「脚底缺乏支撑，在长时间站立和跑步后感到足底酸痛」以及「明 明试穿时舒适的鞋，带回家后却并不舒适」，这一系列问题，在欧美运动鞋遍地的亚洲市场来说，并不鲜见。 在产品上，「窄型」和「专业型」特点的隐形绑定，也让宽脚、高脚背的亚洲脚，成了脚型特例。 久而久之，在量产鞋楦的面前，能不能穿，只能靠自己调节。「买大一码的鞋、换一张足弓支撑鞋垫」，将鞋子的不合适，看作是「新鞋磨合期」，运动 鞋的合适与否，成了消费者的某种「削足适履」。 亚洲脚需要更多亚洲鞋型的鞋，当然，选对运动鞋做运动，也一直是个需要被科普的命题。 01 亚洲脚穿不对欧美鞋 「正码正拍」也买不到合脚的运动鞋，「穿着脚累、压脚背、卡小拇指」等脚感问题的反馈层出不穷。运动鞋的功能虽然在增多，但拥有一双舒适的鞋却 变得很难。 一方面在于，有研究指出，一些运动鞋的普遍的结构设计，不仅不能带来舒适感，在无形中还会影响穿着者的足部健康。比如，锥形鞋头、鞋跟太高、鞋 子过重等。 事实上，「不是脚有问题，而可能是鞋不 ...