Core Insights - e.l.f. Cosmetics has announced a partnership with Twitch to introduce a new in-stream live-shopping feature, marking a first for the platform [1] - This collaboration aims to enhance e.l.f.'s engagement with the Twitch community, allowing viewers to purchase products directly during streams without interruptions [1] Company Summary - e.l.f. Cosmetics is a brand under e.l.f. Beauty, which is publicly traded on NYSE under the ticker ELF [1] - The partnership with Twitch is designed to leverage e.l.f.'s existing popularity within the gaming and streaming community [1] Industry Summary - The integration of live-shopping features on streaming platforms represents a growing trend in e-commerce, particularly among younger audiences who frequent these services [1] - This innovative approach could set a precedent for other brands looking to engage with consumers in real-time through digital platforms [1]

Sep 24, 2025 5:02 PM Eastern Daylight Time ADDING MULTIMEDIA e.l.f. Cosmetics is Back- of-Shirt Sponsor for Women's and Men's Tottenham Hotspur Teams in September 24 Matches Share Same-day support highlights e.l.f.'s continued commitment to stand with EVERY eye, lip and face e.l.f. Cosmetics is putting the capital E in Every eye, lip and face as it expands its partnership with Tottenham Hotspur Football Club for the Carabao Cup competition. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e. ...

Group 1 - e.l.f. Cosmetics is expanding its partnership with Tottenham Hotspur Football Club for the Carabao Cup competition [1] - Tottenham Hotspur Women will face Aston Villa at 7:00 PM BST, while the Men's team will play against Doncaster at 7:45 PM BST, both teams featuring the e.l.f. name on their kits [1] - This partnership aims to enhance brand visibility and engagement through high-profile sporting events [1]

Group 1 - e.l.f. Beauty, Inc. (NYSE:ELF) has experienced a significant surge in stock value, prompting discussions about its investment potential and associated risks, particularly concerning China [1][2] - The company develops and markets a range of cosmetics and skincare products under various brands, including e.l.f. Cosmetics and e.l.f. Skin [2] - Concerns were raised about the stock's recent parabolic move, with suggestions to consider trimming positions rather than buying more at this time [1] Group 2 - While e.l.f. Beauty is recognized for its investment potential, there are opinions that certain AI stocks may offer greater upside potential with less downside risk [3] - The article hints at the possibility of undervalued AI stocks benefiting from current market trends, suggesting a shift in focus for investors [3]

Core Viewpoint - A class action lawsuit has been filed against e.l.f. Beauty, Inc. and certain officers for alleged violations of federal securities laws during the Class Period from November 1, 2023, to November 19, 2024, related to misleading statements about the company's inventory management and financial performance [1][5][6]. Company Overview - e.l.f. Beauty, Inc. offers cosmetic and skincare products under various brand names, employing an omni-channel distribution strategy that includes retail partnerships and direct e-commerce sales [4]. - The company positions itself with accessible pricing, with an average product price point of approximately $6, significantly lower than competitors [4]. - e.l.f. claims to have a scalable, asset-light supply chain, primarily sourcing products from China through third-party manufacturers [4]. Financial Performance and Inventory Management - Effective inventory management is crucial for e.l.f.'s financial success, as revenue is derived from sales net of discounts, returns, and markdowns [4]. - In fiscal Q2 2024, e.l.f. began to face growth concerns due to rising inventory levels linked to declining sales, which the company allegedly concealed from investors [5]. - The lawsuit claims that e.l.f. made materially false statements regarding its business and financial prospects, including inflated revenue and profits [5][6]. Allegations and Impact - Muddy Waters Research published a report alleging that e.l.f. had materially overstated revenue and concealed inventory challenges, attributing rising inventory levels to sourcing changes rather than insufficient sales [7]. - Following the report, e.l.f.'s stock price fell by $2.71 per share, or 2.23%, on November 20, 2024 [8]. - After the Class Period, e.l.f. revised its fiscal 2025 net sales growth outlook down to 27%-28% from 28%-30% and adjusted EBITDA guidance down to $289-293 million from $304-308 million [9]. Stock Performance - As of March 5, 2025, e.l.f.'s stock price closed at $64.67 per share, reflecting a total decline of $57.04 per share, or nearly 47%, since the issues regarding inventory management and revenue were revealed [10].