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从松弛栖居到潮流疗愈,成都商业推动生活消费多元革新
Sou Hu Cai Jing· 2025-09-26 15:01
Group 1: Core Business Developments - Chengdu's commercial landscape is evolving with diverse scenarios that express lifestyle changes, including the launch of Jiuxi Lane and new store openings by ASICS and effortless [1][21] - ASICS opened a new city image store in Chengdu's Taikoo Li, featuring a product matrix that combines sports and fashion, and launched a limited edition of the GEL-KAYANO 12.1 shoe [2][6] - The effortless brand opened its first store in Southwest China, "Chuanxi Station," in Chengdu's MixC, focusing on personal care and emotional healing experiences [9][18] Group 2: Strategic Initiatives and Market Positioning - Jiuxi Lane C-PARK APM aims to redefine the relaxed lifestyle destination in Chengdu, targeting high-net-worth populations and focusing on lifestyle enthusiasts and new middle-class families [21][23] - The project emphasizes three thematic open spaces: "Yueyu," "Weiyu," and "Qiyu," integrating slow living concepts and regular events like camping film festivals and music festivals to enhance consumer engagement [23] - ASICS collaborated with local artists to create window art installations that reflect the brand's philosophy, promoting resilience and self-discovery among the youth [6][18]