生活方式革新
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“新”鲜出炉!首批广东消费新场景发布
Sou Hu Cai Jing· 2026-01-30 09:04
在购物中心邂逅一场落日音乐会,在古镇街巷体验非遗手作,在数字光影中穿越千年诗行……消费,早已不止于交易;场景,亦不再是孤岛。当文化底蕴与 消费空间深度融合,一场关于体验、情感与记忆的消费变革正在南粤大地悄然发生。 - - 4 C C 2019-02-20 e nearly a all and the s 1997 省政府工作报告提出,推动供需高水平动态适配,在建设强大国内市场中努力扩大有潜能的消费、有需求的生产、有效益的投资。此前,南方日报、南方 +客户端联合省发展改革委开展"粤蕴新场景·消费新势能"广东消费新场景征集活动,现正式发布30个。 首批广东消费新场景发布 这些场景深入挖掘岭南文化基因,通过创造性转化与创新性发展,将厚重的历史、鲜活的民俗、隽永的诗词、悠远的商路与澎湃的潮流,转化为可感、可 触、可消费的沉浸式体验,标志着广东在扩内需、促消费的征途上,正从供给商品与服务,转向供给一种融合文化认同与情绪价值的新生活方式。 HEH IICT r | UAN SIG t the 为便于社会各界一览全貌,现将场景名单公布如下: 民俗广东:基因解码,让传统点燃当代(可多选)"东莞记忆"——骑楼新生,老城焕彩(东 ...
从松弛栖居到潮流疗愈,成都商业推动生活消费多元革新
Sou Hu Cai Jing· 2025-09-26 15:01
Group 1: Core Business Developments - Chengdu's commercial landscape is evolving with diverse scenarios that express lifestyle changes, including the launch of Jiuxi Lane and new store openings by ASICS and effortless [1][21] - ASICS opened a new city image store in Chengdu's Taikoo Li, featuring a product matrix that combines sports and fashion, and launched a limited edition of the GEL-KAYANO 12.1 shoe [2][6] - The effortless brand opened its first store in Southwest China, "Chuanxi Station," in Chengdu's MixC, focusing on personal care and emotional healing experiences [9][18] Group 2: Strategic Initiatives and Market Positioning - Jiuxi Lane C-PARK APM aims to redefine the relaxed lifestyle destination in Chengdu, targeting high-net-worth populations and focusing on lifestyle enthusiasts and new middle-class families [21][23] - The project emphasizes three thematic open spaces: "Yueyu," "Weiyu," and "Qiyu," integrating slow living concepts and regular events like camping film festivals and music festivals to enhance consumer engagement [23] - ASICS collaborated with local artists to create window art installations that reflect the brand's philosophy, promoting resilience and self-discovery among the youth [6][18]