曾经名噪一时的91手机助手，悄无声息地"凉"了。在8月的最后一天，91助手方面宣布该应用将于2025 年9月27日23:59起全面停止所有服务，其中包括但不限于手机连接管理、文件传输、应用安装卸载、系 统清理等功能，服务终止后，用户在91助手的数据也将永久丢失，无法再以任何方式找回。 百度在2013年花19亿美元买下91手机助手这一行为殊为不智，这话现在说只能算是事后诸葛亮，毕竟在 当时的环境下，他们其实只是做出了一个合适的选项。此前在PC互联网时代，百度以5000万人民币的 价格从李兴平手中买下hao123，这个简单便捷的网上导航服务在国内互联网方兴未艾时，为百度带来了 一大批用户，最高的时候甚至能占到百度搜索流量的30%。 有了hao123珠玉在前，在移动互联网爆发前夜，百度选择买下91手机助手这样一个无数Android和iOS用 户下载App、刷机的首选平台，其实也就不难理解了。前搜狗CEO王小川当时曾做出这样一番解 读，"手机助手相当于PC浏览器（手机助手带来的手机市场相当于PC浏览器带来的网址导航站）。百度 这个收购在构建一个无线搜索的二级火箭，这就是91的价值。" 事实上，最初收购来的91手机助手 ...

hao123的崛起恰逢中国互联网发展的萌芽期。当时，中国网民对互联网的认知有限，网吧里的电脑常将hao123设为默认首页，以方便顾客快速上手。 hao123凭借其"实用至上"的理念，迅速赢得了广大网民的喜爱，成为了名副其实的"上网向导"。 在互联网的悠长历史中，有一个名字总能触动老一辈网民的心弦——hao123。这个曾被誉为"网民启航站"的网站，如今似乎已被时光遗忘，成为了互联网 发展史上的一个小小注脚。 时光回溯至二十年前，hao123几乎成为了中国网民踏入数字世界的首选门户。在那个信息稀缺、上网成本高昂的年代，打开一个网页往往需要漫长的等 待，hao123如同一盏明灯，以其直观简洁的界面和丰富多样的网站链接，为无数新手网民指引方向，帮助他们迅速找到所需内容。 hao123的诞生，源于一位网管小哥的灵机一动。1979年出生于广东兴宁的李兴平，早年辍学打工，1999年在一家网吧担任网管时，常被顾客询问上网方法 和网址，这令他颇感头疼。于是，他亲自上阵，创建了一个包含常用网址的页面，并将其命名为hao123。这个名字简洁且易于记忆，迅速在网民间传播开 来。 进入21世纪，互联网泡沫破裂，众多烧钱项目纷纷倒下，而 ...

Core Viewpoint - The article discusses the decline of hao123, a once-popular internet navigation site in China, and explores the reasons behind its fading relevance in the era of mobile internet and advanced search technologies [1][10][20]. Historical Context - Twenty years ago, hao123 was the go-to starting point for many Chinese internet users, serving as a simple and practical directory of links [2][3]. - The site was created by Li Xingping, who, frustrated by constant questions from users in a net café, compiled a list of useful links, leading to the birth of hao123 [6][7]. Business Growth - Initially, hao123 thrived by providing a straightforward user experience, becoming a standard in net cafés and generating significant revenue through advertising, reaching monthly earnings of 800,000 yuan by 2003 [7][8]. - In 2004, hao123 was acquired by Baidu for 500 million yuan, which significantly contributed to Baidu's traffic and was considered one of its most successful acquisitions [7][10]. Market Changes - The rise of various web browsers and the shift towards mobile internet began to erode hao123's dominance, as users started to prefer direct searches and personalized content over navigating through a directory [10][12]. - The advent of smartphones changed user behavior, with people opting for apps like WeChat, Taobao, and Douyin for direct access to content, making traditional navigation sites less relevant [12][14]. User Experience and Perception - hao123's attempts to monetize through aggressive advertising strategies, including bundling with other software and homepage hijacking, led to a negative perception among users, with many searching for ways to uninstall it [15][17]. - The shift in information retrieval from "users searching for information" to "information finding users" further diminished the need for a navigation site like hao123 [17][20]. Current Trends - Despite its decline, the concept of a navigation site has evolved, with new AI-driven tools emerging that aggregate various services, indicating that the underlying model of hao123 still has relevance in a different form [18][20].

Group 1 - The core strategy of the company is "influencer economy + brand empowerment" [2] - The controlling shareholder of Zhang Xiaoqin Group has completed a judicial auction of 28,756,291 shares, with the winning bidder being Shanghai Tuyu Chengxiang Brand Management Partnership [2] - Wang Aoyan, the actual controller of Shanghai Tuyu Chengxiang, founded the company in 2017 and has extensive experience in traffic and internet operations [2] Group 2 - The company previously invested over 400 million in the asset restructuring of Hunan "Bubugao Supermarket" in July 2024 [3]