Core Viewpoint - The article emphasizes the importance of boosting consumption and enhancing investment efficiency as key tasks for the year, with a focus on expanding domestic demand in Shenzhen, a core consumption engine in the Guangdong-Hong Kong-Macao Greater Bay Area [1]. Group 1: New Commercial Centers and Consumer Experience - The newly reopened Shenzhen iN City Plaza features 29 brands, with over 40% being dining options, catering to diverse consumer needs and focusing on a youthful lifestyle [3]. - The new Yonghui Supermarket, replacing the former JUSCO, adopts a modern layout with wide aisles and a focus on family health, offering organic and safe food options [5]. - K11 ECOAST, a flagship project in Shenzhen, integrates culture and commerce, aiming to create a multi-dimensional lifestyle space that resonates with the younger generation and cultural middle class [6]. Group 2: Cross-Border Consumption and Connectivity - The newly opened Luohu Yitian Holiday Plaza has become a popular destination for Hong Kong residents, featuring a variety of retail and dining options, and offering exclusive payment discounts for cross-border shoppers [7]. - The K11 ECOAST is enhancing connectivity between Shenzhen and Hong Kong, with new transportation options like cross-border buses and ferries, facilitating easier access for consumers [8].

Core Insights - The iN City Plaza project is located at the core area of the Luohu/Futian border, adjacent to the Futian/Luohu port, with a total area of 140,000 square meters [1] - The project is a significant commercial landmark in Shenzhen, having been the first comprehensive shopping center in the city, and is undergoing a major renovation to reopen in April 2025 [1] Project Overview - The project consists of 7 floors and is equipped with over 1,200 parking spaces, featuring more than 250 brands, primarily targeting young families and business customers [3] - It is the first light-asset stock renovation project by the company in South China, focusing on creating a "young lifestyle emotional space" with themes like outdoor sports, pet socialization, and night consumption [3] Brand and Store Highlights - The first batch of brands includes 29 stores, with over 40% being dining establishments, catering to diverse consumer needs [3] - Notable first stores and flagship stores include 11 new entries in Shenzhen, such as the first non-standard flagship store of the Road Shop and the first cycling-friendly flagship store of TREK in South China [4] Performance Metrics - On the opening day, the project achieved a 97% leasing rate and a 95% opening rate, surpassing the average opening levels in the commercial real estate sector [5] - The project has been recognized on the "2025 Upcoming Shopping Center Star List" by the China Shopping Center Development Committee [5]