Core Insights - The government work report emphasizes the importance of boosting consumption and enhancing investment efficiency as a top priority for the year [1] - Various sectors are collaborating to stimulate consumption, with a focus on releasing consumer potential [1] Group 1: New Commercial Centers - Shenzhen iN City Plaza has reopened with 29 new brands, over 40% of which are in the food and beverage sector, catering to diverse consumer needs [2] - The plaza aims to create a "young lifestyle emotional space," featuring a 30,000 square meter outdoor sports park [2] - The newly opened Yonghui Supermarket adopts a modified store model to enhance shopping comfort, focusing on family health needs with specialized sections for organic and safe food [4] Group 2: Cultural and Artistic Integration - K11ECOAST, a new cultural and artistic area in Shenzhen, aims to combine park, culture, and commerce, creating a multi-dimensional lifestyle space [5] - The area features various attractions, including a floating bookstore and creative retail spaces, targeting the exploratory consumption preferences of the younger generation [6] - K11ECOAST is positioned as a new urban landmark, promoting cultural activities to connect with the community and enhance economic development in the Greater Bay Area [6] Group 3: Cross-Border Consumption - The newly opened Luohu Yitian Holiday Plaza has attracted significant consumer interest, particularly from Hong Kong residents, with special payment discounts for cross-border shoppers [7] - The K11ECOAST area is enhancing connectivity between Shenzhen and Hong Kong through new transportation options, including cross-border buses and ferry services [8] - These developments are expected to facilitate seamless cross-border shopping experiences, making it easier for Hong Kong residents to access Shenzhen's retail offerings [8]

Core Viewpoint - The article emphasizes the importance of boosting consumption and enhancing investment efficiency as key tasks for the year, with a focus on expanding domestic demand in Shenzhen, a core consumption engine in the Guangdong-Hong Kong-Macao Greater Bay Area [1]. Group 1: New Commercial Centers and Consumer Experience - The newly reopened Shenzhen iN City Plaza features 29 brands, with over 40% being dining options, catering to diverse consumer needs and focusing on a youthful lifestyle [3]. - The new Yonghui Supermarket, replacing the former JUSCO, adopts a modern layout with wide aisles and a focus on family health, offering organic and safe food options [5]. - K11 ECOAST, a flagship project in Shenzhen, integrates culture and commerce, aiming to create a multi-dimensional lifestyle space that resonates with the younger generation and cultural middle class [6]. Group 2: Cross-Border Consumption and Connectivity - The newly opened Luohu Yitian Holiday Plaza has become a popular destination for Hong Kong residents, featuring a variety of retail and dining options, and offering exclusive payment discounts for cross-border shoppers [7]. - The K11 ECOAST is enhancing connectivity between Shenzhen and Hong Kong, with new transportation options like cross-border buses and ferries, facilitating easier access for consumers [8].