记者︱陆秀 编辑丨江佩霞 除了爱喝奶茶、抽盲盒之外，年轻人在买手机配件这件事上越来越上瘾！曾经9.9元包邮都嫌贵，如今一个手机袋卖到1899元，也能做到开售半 小时就售罄！ 11月28日， 21世纪经济报道记者走访"手机壳爱马仕"CASETiFY的一家线下门店时发现，即使是工作日下午，店内依然聚集了不少年轻消费 者。店内商品定价不菲：手机壳价格介于289元至729元之间，手机支架售价259元，磁吸卡包支架则为289元。 同日，21世纪经济报道记者走 访了另一家高端手机配件品牌popsockets，店内同样人头攒动。为什么年轻人争相抢购贵价手机配件？ 2 1世纪经济报道记者 陆秀/摄 1个手机壳5 0 0元，1年狂卖3 6个亿！ "手机壳爱马仕 " 成社交货币 单价高达500元、年营收达36亿元的CASETiFY手机壳，正凭借"手机壳中的爱马仕"的定位成为一线中产消费者追捧的轻奢新宠。 21世纪经济报道记者发现，不仅是CASETiFY，手机配件圈已出现多个高端品牌。popsockets气囊支架+CASETiFY手机壳+String Ting手机 链， 配齐这样一套网红手机配件竟然要花3000多元，足以购买半部标 ...

除了爱喝奶茶、抽盲盒之外，年轻人在买手机配件这件事上越来越上瘾！曾经9.9元包邮都嫌贵，如今一个手机袋卖到1899元，也能做到开售半小时就售 罄！ 11月28日，21世纪经济报道记者走访"手机壳爱马仕"CASETiFY的一家线下门店时发现，即使是工作日下午，店内依然聚集了不少年轻消费者。店内商品 定价不菲：手机壳价格介于289元至729元之间，手机支架售价259元，磁吸卡包支架则为289元。同日，21世纪经济报道记者走访了另一家高端手机配件品 牌popsockets，店内同样人头攒动。为什么年轻人争相抢购贵价手机配件？ 1个手机壳500元，1年狂卖36个亿！ "手机壳爱马仕"成社交货币 单价高达500元、年营收达36亿元的CASETiFY手机壳，正凭借"手机壳中的爱马仕"的定位成为一线中产消费者追捧的轻奢新宠。 21世纪经济报道记者发现，不仅是CASETiFY，手机配件圈已出现多个高端品牌。popsockets气囊支架+CASETiFY手机壳+String Ting手机链，配齐这样一 套网红手机配件竟然要花3000多元，足以购买半部标准版iPhone17。 "手机壳中的爱马仕"CASETiFY，手机壳的单价在 ...

Core Insights - The phenomenon of high-priced mobile phone accessories, particularly phone cases, has become a trend among young consumers, with some items selling out within half an hour of release [1][3] - The mobile phone case industry is experiencing significant profitability, with a high repurchase rate and a much shorter replacement cycle compared to mobile phones [2][5] - The perception of mobile phone accessories has shifted from mere utility to a form of social currency, with young consumers increasingly viewing them as collectible items [5][6] Group 1: Market Trends - Young consumers are increasingly willing to spend on high-end mobile accessories, with brands like CASETiFY and popsockets seeing strong demand [1][3] - The average replacement cycle for phone cases is 4.3 months, while the average cycle for changing phones is about 15 months, indicating a trend towards more frequent purchases of accessories [2][5] - The sales of mobile accessories on platforms like Douyin have surged, with mobile decorations seeing a growth rate of over 200% [4] Group 2: Consumer Behavior - A significant portion of young consumers (83%) report that they apply a screen protector and case before using their phones, with 26% owning more than ten cases [5] - The aesthetic appeal of mobile accessories has become a key factor in purchasing decisions, with many consumers changing cases based on seasons or personal style [5][6] - High-end accessories are perceived to have better resale value, with CASETiFY products often selling for 80-150 yuan on second-hand platforms, enhancing their appeal [5][6] Group 3: Industry Challenges - The rise of counterfeit products poses a threat to high-end mobile accessory brands, with imitations available at significantly lower prices [6] - Quality control issues have been reported, with some consumers expressing dissatisfaction with the durability of expensive cases [6] - The sustainability of the high-end accessory market is questioned, as trends may shift and consumer interest could wane if brands do not maintain quality and innovation [6][7]