最基础的款式起售价近 300元！ 联名款普遍在 500元以上！ 文｜《贵圈》栏目 闫妍 当一个手机壳的价格标签逼近一部千元手机，你会作何感想？ 过去一年， CASETiFY以"手机壳界爱马仕"之姿，凭借年销售额突破36亿元的战绩，迅速 火遍全网，成功跻身中产心中不可或缺的"潮流硬通货"。 走进任意一家 CASETiFY的门店，价格标签会让习惯了"9块9包邮"的消费者倒吸一口凉 气。 部分限量款售价超过千元！ 甚至手机支架、磁吸卡包支架等配件售价也逼近了 300元…… 然而，高价非但没有成为门槛，反而点燃了更旺盛的购买欲。 2025年3月，位于武汉武商 MALL的CASETiFY开业首日，平均单价500元左右的手机壳，开业首日即卖出约500个。 另据，创始人吴培燊透露，品牌年均手机壳销售量超300万件，成立以来每年保持倍数式增 长。 从 9.9到500元 ， " 手机壳界爱马仕 " CASETiFY，如何让中产争相买单？ 硬通货， 盲盒 隐藏款 溢价近 10倍 北京三里屯太古里 商圈，一家装潢 时尚 前卫的 CASETiFY门店外， 两个 " 00 后 " 女孩 举着刚入手的 村上隆 联名手机壳，既兴奋又 " ...

过去一年，CASETiFY以"手机壳界爱马仕"之姿，凭借年销售额突破36亿元的战绩，迅速火遍全网，成功跻身中产心 中不可或缺的"潮流硬通货"。 走进任意一家CASETiFY的门店，价格标签会让习惯了"9块9包邮"的消费者倒吸一口凉气。 最基础的款式起售价近300元！ 文|《贵圈》栏目 闫妍 当一个手机壳的价格标签逼近一部千元手机，你会作何感想？ 联名款普遍在500元以上！ 部分限量款售价超过千元！ 甚至手机支架、磁吸卡包支架等配件售价也逼近了300元…… 然而，高价非但没有成为门槛，反而点燃了更旺盛的购买欲。2025年3月，位于武汉武商 MALL的CASETiFY开业首 日，平均单价500元左右的手机壳，开业首日即卖出约500个。另据，创始人吴培燊透露，品牌年均手机壳销售量超 300万件，成立以来每年保持倍数式增长。 从9.9到500元，"手机壳界爱马仕"CASETiFY，如何让中产争相买单？ 硬通货，盲盒隐藏款溢价近10倍 北京三里屯太古里商圈，一家装潢时尚前卫的CASETiFY门店外，两个"00后"女孩举着刚入手的村上隆联名手机壳， 既兴奋又"肉疼"。 诞生于中国香港的 CASETiFY，以手机壳、手机挂 ...

针对此次涨价，品牌客服表示，价格变动是基于多种综 合因素作出的决策。 近日，被消费者称为"手机壳爱马仕"、单价最高达500元的CASETiFY手机壳被曝出价格上调。多位网 友在社交平台反映，该品牌大部分商品在各销售渠道出现10元的价格上涨。 12月17日，有线下门店证实，自12月16日起部分产品已进行价格调整。此次调价涉及苹果和三星系列手 机的全部配件，以及卡包支架、吸盘支架等品类，多数商品售价上浮10元。例如原价799元的水钻款手 机壳，现标价809元，为年内首次价格变动。不过，部分产品如华为手机配件、指环支架及气囊支架等 暂未调整售价。 近日，被消费者称为"手机壳爱马仕"、单价最高达500元 的CASETiFY手机壳被曝出价格上调。多位网友在社交 平台反映，该品牌大部分商品在各销售渠道出现10元的 价格上涨。 12月17日，有线下门店证实，自12月16日起部分产品已 进行价格调整。此次调价涉及苹果和三星系列手机的全 部配件，以及卡包支架、吸盘支架等品类，多数商品售 价上浮10元。例如原价799元的水钻款手机壳，现标价 809元，为年内首次价格变动。不过，部分产品如华为手 机配件、指环支架及气囊支架等暂未调 ...

Core Insights - CASETiFY, a mobile accessory brand, has gained significant attention for its high-priced phone cases, reportedly achieving sales of 3.6 billion yuan (approximately 500 million USD) in 2024, although this figure remains unverified [5][8] - The brand's revenue in 2022 was already 300 million USD (around 2.1 billion yuan), with a target of reaching 1 billion USD (approximately 7 billion yuan) by 2025 [5][8] - CASETiFY is known for its collaborations with popular IPs such as NBA, Marvel, and Harry Potter, which contribute to its premium pricing strategy [5][21] Revenue and Market Position - The brand's high average selling price ranges from 150 to over 700 yuan for phone cases, with some limited edition items priced at thousands of yuan [5][21] - CASETiFY's gross profit margin is estimated to exceed 70%, comparable to luxury brands like Hermès [21] - The brand has successfully positioned itself as a luxury item in the mobile accessory market, often referred to as the "Hermès of phone cases" [21][36] Consumer Behavior and Sentiment - Despite controversies regarding product quality and pricing, CASETiFY maintains a loyal customer base, with many consumers willing to pay a premium for perceived emotional value and design [22][36] - The brand's marketing strategy heavily relies on social media and influencer endorsements, which have significantly boosted its visibility and sales [21][36] - Consumers express mixed feelings about the brand's pricing and quality, with some reporting dissatisfaction with product durability despite high costs [22][36] Product Range and Customization - In addition to phone cases, CASETiFY has expanded its product line to include phone stands, straps, earphone cases, and luggage, all featuring customization options [29][36] - The brand's flagship stores offer personalized services, enhancing the consumer experience and engagement [29][36] Market Trends and Cultural Impact - The rise of "潮玩" (trendy toys) culture has influenced consumer preferences, with mobile accessories becoming a form of personal expression and fashion [35][36] - The emotional aspect of purchasing high-priced accessories reflects a broader trend where consumers seek identity and recognition through their purchases [36][38]

不过，价格昂贵，手机壳质量却受到非议。有网友在社交平台发帖吐槽，其在广州某旗舰店花469元定 做的手机壳仅使用半年就开裂。他和店员交涉后，更换了一个全新的手机壳。贝壳财经记者检索发现， 社交平台上不少类似投诉，CASETiFY大多采取换货措施。发帖网友后续留言中，商家愿意免费换同款 商品。 新京报贝壳财经讯(记者俞金旻)近日，话题#手机壳爱马仕CASETiFY一年狂卖36亿#冲上热搜。曾经9.9 元包邮的"小玩意"，如今500元单价的联名款被疯抢，甚至二手价涨5倍。 贝壳财经记者注意到，名为CASETiFY的手机壳线下门店挤满了年轻消费者，他们争相购买店内的高价 手机配件产品，包括定价在289元到729元的手机壳，以及259元的手机支架、289元的磁吸卡包等。 CASETiFY天猫官方旗舰店内，在售最便宜的手机壳为179元，个别款式价格高达729元。 凭借"手机壳中的爱马仕"定位，CASETiFY正在成为一线中产消费者追捧的轻奢新宠。据CASETiFY官 网显示，其关联公司为壳子特玩电子商务(上海)有限公司。企查查App显示，壳子特玩电子商务(上海) 有限公司成立于2021年，法定代表人为陈德威，注册资本15 ...

Group 1 - Casetify, a mobile phone case brand, reported an annual revenue of 3.6 billion yuan, attracting young consumers to its high-priced accessories [1][4] - The price range for Casetify's products includes phone cases priced between 289 yuan and 729 yuan, with some collaborative designs already sold out [2][4] - The average replacement cycle for phone cases is 4.3 months, significantly shorter than the average smartphone replacement cycle of 15 months, indicating a lucrative market for phone cases [4] Group 2 - Xiaomi announced that it will open "immediate vehicle selection" for its cars, allowing customers to purchase vehicles that have passed strict quality checks [5][7] - In November, Xiaomi's car delivery volume exceeded 40,000 units, indicating strong demand [7] Group 3 - Huawei's AI emotional companion toy, priced at 399 yuan, sold out quickly after its launch, highlighting strong consumer interest in AI-driven products [9][10] - The toy features voice interaction and a memory system, designed to provide emotional companionship [9] Group 4 - The fashion brand Valentino is facing allegations of corruption and exploitation from its employees in the Greater China region, targeting CEO Janice Lam [33][34] - The brand's revenue has faced challenges, with a reported annual revenue of 1.31 billion euros for 2024, showing a nearly flat performance compared to 2023 [35] Group 5 - The Shanghai Lego Park has welcomed over 1 million visitors, setting a record for the fastest Lego park to reach this milestone globally [27][29] - The park is set to undergo expansion in the coming years, indicating growth potential in the family entertainment sector [27] Group 6 - The world's first AI-driven fashion show is scheduled to take place in Manchester, UK, in February 2026, showcasing a new retail model that allows for immediate shopping [30][32] - The event aims to set a new global standard for fashion experiences through interactive technology [32]

记者︱陆秀 编辑丨江佩霞 除了爱喝奶茶、抽盲盒之外，年轻人在买手机配件这件事上越来越上瘾！曾经9.9元包邮都嫌贵，如今一个手机袋卖到1899元，也能做到开售半 小时就售罄！ 11月28日， 21世纪经济报道记者走访"手机壳爱马仕"CASETiFY的一家线下门店时发现，即使是工作日下午，店内依然聚集了不少年轻消费 者。店内商品定价不菲：手机壳价格介于289元至729元之间，手机支架售价259元，磁吸卡包支架则为289元。 同日，21世纪经济报道记者走 访了另一家高端手机配件品牌popsockets，店内同样人头攒动。为什么年轻人争相抢购贵价手机配件？ 2 1世纪经济报道记者 陆秀/摄 1个手机壳5 0 0元，1年狂卖3 6个亿！ "手机壳爱马仕 " 成社交货币 单价高达500元、年营收达36亿元的CASETiFY手机壳，正凭借"手机壳中的爱马仕"的定位成为一线中产消费者追捧的轻奢新宠。 21世纪经济报道记者发现，不仅是CASETiFY，手机配件圈已出现多个高端品牌。popsockets气囊支架+CASETiFY手机壳+String Ting手机 链， 配齐这样一套网红手机配件竟然要花3000多元，足以购买半部标 ...

除了爱喝奶茶、抽盲盒之外，年轻人在买手机配件这件事上越来越上瘾！曾经9.9元包邮都嫌贵，如今一个手机袋卖到1899元，也能做到开售半小时就售 罄！ 11月28日，21世纪经济报道记者走访"手机壳爱马仕"CASETiFY的一家线下门店时发现，即使是工作日下午，店内依然聚集了不少年轻消费者。店内商品 定价不菲：手机壳价格介于289元至729元之间，手机支架售价259元，磁吸卡包支架则为289元。同日，21世纪经济报道记者走访了另一家高端手机配件品 牌popsockets，店内同样人头攒动。为什么年轻人争相抢购贵价手机配件？ 1个手机壳500元，1年狂卖36个亿！ "手机壳爱马仕"成社交货币 单价高达500元、年营收达36亿元的CASETiFY手机壳，正凭借"手机壳中的爱马仕"的定位成为一线中产消费者追捧的轻奢新宠。 21世纪经济报道记者发现，不仅是CASETiFY，手机配件圈已出现多个高端品牌。popsockets气囊支架+CASETiFY手机壳+String Ting手机链，配齐这样一 套网红手机配件竟然要花3000多元，足以购买半部标准版iPhone17。 "手机壳中的爱马仕"CASETiFY，手机壳的单价在 ...

Core Insights - CASETiFY, known as the "Hermès of phone cases," has achieved remarkable sales, generating 2 billion in revenue within a year and reaching over 180 countries and regions [1] Company Overview - The brand has gained a loyal following among celebrities, including notable figures like Messi and Jay Chou, contributing to its high demand and rapid sell-out rates [1] - The phone case is priced at 500, indicating a premium positioning in the market, which attracts affluent consumers [1] Market Performance - CASETiFY's products sell out in seconds, highlighting the brand's strong market presence and consumer interest [1] - The company has successfully tapped into the global trend of personalized and luxury accessories, making it a leader in the phone case industry [1]

Core Viewpoint - The article discusses the rise of CASETiFY as a high-end mobile phone case brand, exploring its marketing strategies, product quality concerns, and the broader implications for the mobile accessories market. It questions whether the brand represents a genuine consumer upgrade or merely capitalizes on consumer psychology [4][15]. Group 1: CASETiFY's Business Model and Growth - CASETiFY, founded by designer Wu Peishen, started as a custom phone case app and has grown to achieve annual sales exceeding $120 million, with a target of $3 billion by 2025 [4][14]. - The brand positions itself in the high-end market, with prices starting at around 400 RMB, leveraging celebrity endorsements and strong marketing to create a cultural identity [5][14]. - In 2022, CASETiFY reported revenues of 2.1 billion RMB, selling 15 million phone cases, and aims for 3.6 billion RMB in sales by 2024 [14][15]. Group 2: Consumer Perception and Quality Concerns - Consumers are drawn to CASETiFY products for their perceived quality and emotional value, often associating them with social status and celebrity culture [14][30]. - However, there are growing concerns about declining product quality, with some users reporting issues such as rapid wear and tear, despite the brand's emphasis on high-quality materials and rigorous testing [6][10][18]. - The price increase from an average of 300 RMB to around 500 RMB has led to skepticism about whether the products justify their cost [10][14]. Group 3: Competitive Landscape and Market Trends - The global phone case market is expected to exceed 100 billion RMB by 2029, with several brands emerging that focus on high-end design and materials, such as Wildflower and PopSockets [28][29]. - CASETiFY faces competition not only from premium brands but also from low-cost imitations, which challenge its market position and pricing strategy [34][35]. - The article highlights the need for CASETiFY to establish a compelling reason for consumers to pay a premium, as many still question the value of high-priced phone cases [26][34].