大家好，我是乔叔，今天咱们聊聊那些动辄卖到几百块的手机壳，看看到底是什么让年轻人甘心为它买 单。 2025年春天，一段网友发的视频在社交平台上炸开了。这名博主晒出自己收到了CASETiFY品牌寄来的 两大箱手机壳。 原本花高价买壳的年轻人看到这场景，再也坐不住了。大家原本都觉得，这个品牌的手机壳，能买到手 是种圈层象征，买的其实就是与众不同。 但瞬间，CASETiFY主动把送赠品这套"福利"搞得像白菜一样，稀缺感一下子消失，比促销还让人难 受。类似的情况出现时，那种"买到就是赚到"的满足感，再也不复存在。 可真等到手机壳变黄、裂开甚至掉漆的时候，这份信仰不免开始动摇。不少人逐渐明白，营销给足了面 子，但产品用下来却未必比小品牌耐用。 造梦机器：年轻人心甘情愿花的是什么钱 回头去看CASETiFY最赚钱的那些年，它几乎成了手机壳市场的明星。2011年，设计师吴培燊不甘心只 买成品壳，能让手机变成"专属展示"的想法，让定制照片的手机壳一夜爆火。 后来品牌升级，又加上各种流行IP和海外明星助阵，把手机壳这事生生变成了社交的门票。别家手机壳 是保护手机，CASETiFY是让客户手里多一张"圈内通行证"。 对不少年轻人 ...

过去一年，CASETiFY以"手机壳界爱马仕"之姿，凭借年销售额突破36亿元的战绩，迅速火遍全网，成功跻身中产心 中不可或缺的"潮流硬通货"。 走进任意一家CASETiFY的门店，价格标签会让习惯了"9块9包邮"的消费者倒吸一口凉气。 最基础的款式起售价近300元！ 文|《贵圈》栏目 闫妍 当一个手机壳的价格标签逼近一部千元手机，你会作何感想？ 联名款普遍在500元以上！ 部分限量款售价超过千元！ 甚至手机支架、磁吸卡包支架等配件售价也逼近了300元…… 然而，高价非但没有成为门槛，反而点燃了更旺盛的购买欲。2025年3月，位于武汉武商 MALL的CASETiFY开业首 日，平均单价500元左右的手机壳，开业首日即卖出约500个。另据，创始人吴培燊透露，品牌年均手机壳销售量超 300万件，成立以来每年保持倍数式增长。 从9.9到500元，"手机壳界爱马仕"CASETiFY，如何让中产争相买单？ 硬通货，盲盒隐藏款溢价近10倍 北京三里屯太古里商圈，一家装潢时尚前卫的CASETiFY门店外，两个"00后"女孩举着刚入手的村上隆联名手机壳， 既兴奋又"肉疼"。 诞生于中国香港的 CASETiFY，以手机壳、手机挂 ...

Core Insights - CASETiFY, a mobile accessory brand, has gained significant attention for its high-priced phone cases, reportedly achieving sales of 3.6 billion yuan (approximately 500 million USD) in 2024, although this figure remains unverified [5][8] - The brand's revenue in 2022 was already 300 million USD (around 2.1 billion yuan), with a target of reaching 1 billion USD (approximately 7 billion yuan) by 2025 [5][8] - CASETiFY is known for its collaborations with popular IPs such as NBA, Marvel, and Harry Potter, which contribute to its premium pricing strategy [5][21] Revenue and Market Position - The brand's high average selling price ranges from 150 to over 700 yuan for phone cases, with some limited edition items priced at thousands of yuan [5][21] - CASETiFY's gross profit margin is estimated to exceed 70%, comparable to luxury brands like Hermès [21] - The brand has successfully positioned itself as a luxury item in the mobile accessory market, often referred to as the "Hermès of phone cases" [21][36] Consumer Behavior and Sentiment - Despite controversies regarding product quality and pricing, CASETiFY maintains a loyal customer base, with many consumers willing to pay a premium for perceived emotional value and design [22][36] - The brand's marketing strategy heavily relies on social media and influencer endorsements, which have significantly boosted its visibility and sales [21][36] - Consumers express mixed feelings about the brand's pricing and quality, with some reporting dissatisfaction with product durability despite high costs [22][36] Product Range and Customization - In addition to phone cases, CASETiFY has expanded its product line to include phone stands, straps, earphone cases, and luggage, all featuring customization options [29][36] - The brand's flagship stores offer personalized services, enhancing the consumer experience and engagement [29][36] Market Trends and Cultural Impact - The rise of "潮玩" (trendy toys) culture has influenced consumer preferences, with mobile accessories becoming a form of personal expression and fashion [35][36] - The emotional aspect of purchasing high-priced accessories reflects a broader trend where consumers seek identity and recognition through their purchases [36][38]

溢价数倍：限量联名催生手机壳抢购狂潮 三湘都市报·新湖南客户端12月7日讯（全媒体记者 熊韵婧） 联名手机壳卖到500元、二手平台上限量款手机壳价格已被炒至3000元、"手机壳界的爱马仕"一年狂卖 36亿……最近，CASETiFY手机壳推出的村上隆联名盲盒引起不小争议，虽然官网售价549元，但二手 平台已经标价至3000元。 一个手机配件为何定价如此昂贵？高昂的价格为何能吸引到众多消费者？三湘都市报记者进行采访了 解。 12月5日，记者发现，CASETiFY与村上隆联名推出的手机壳盲盒隐藏款在二手平台已经溢价至2888元 至4800元，虽然价格颇高但仍有多人浏览收藏。例如卖家"哇咔咔—呼啦啦"在二手网购平台出售 CASETiFY村上隆联名17Pro型号黑彩手机壳，标价2888元不退不换，有1106人浏览、20人想要。 记者在官网搜索发现，CASETiFY村上隆联名FLOWERS限量手机壳盲盒售价549元，有红色、粉色、黑 色、蓝色、彩虹色、秘密版六种款式。因颜色和设计出众，消费者将彩虹色称为小隐藏款，秘密版称为 大隐藏款。目前二手平台标价2000元至3000元的正是彩虹色小隐藏款，而大隐藏秘密版价格在3500 ...

截至今年11月底，深圳从事手机壳生产销售的企业达到4000余家，占全国总量的47.7%，其中1300多家持有相关专利。看似不起眼的手机壳生意正在爆发 出强大的生意场。 其中，被称为"手机壳界爱马仕"的CASETiFY近期也因一年卖出36亿销售额而登上热搜高位。 在这场品牌盛宴背后，Z世代对于圈层认同、情绪满足和生活方式的追求以手机壳这一载体被勾勒出更清晰的画像。大家开始好奇，500多的手机壳到底 是谁在买？年轻人的情绪生意又有了新玩法？ 买的是手机壳，晒的是身份卡 "刚付完iPhone17Pro的尾款，配两个壳、买两条挂链又花了两千多！"上海静安寺CASETiFY门店外，"00后"林晓举着刚入手的村上隆联名手机壳既兴奋 又"肉疼"。 这样的场景并非个例。武汉武商MALL的CASETiFY门店开业当天秒售罄500多个，印着樱花和黄鹤楼的城市限定款手机壳开售即断货；闲鱼 上，疯狂动物城2、RIIZE、Miffy、三丽鸥等IP联名时，总有大量黄牛溢价出售。 当手机配件从9.9元包邮进化到这届年轻人的电子快消品，这个被称为"手机壳界爱马仕"的品牌，2024年营收已突破36亿元，毛利率高达55.8%，并且还立 下202 ...

不过，价格昂贵，手机壳质量却受到非议。有网友在社交平台发帖吐槽，其在广州某旗舰店花469元定 做的手机壳仅使用半年就开裂。他和店员交涉后，更换了一个全新的手机壳。贝壳财经记者检索发现， 社交平台上不少类似投诉，CASETiFY大多采取换货措施。发帖网友后续留言中，商家愿意免费换同款 商品。 新京报贝壳财经讯(记者俞金旻)近日，话题#手机壳爱马仕CASETiFY一年狂卖36亿#冲上热搜。曾经9.9 元包邮的"小玩意"，如今500元单价的联名款被疯抢，甚至二手价涨5倍。 贝壳财经记者注意到，名为CASETiFY的手机壳线下门店挤满了年轻消费者，他们争相购买店内的高价 手机配件产品，包括定价在289元到729元的手机壳，以及259元的手机支架、289元的磁吸卡包等。 CASETiFY天猫官方旗舰店内，在售最便宜的手机壳为179元，个别款式价格高达729元。 凭借"手机壳中的爱马仕"定位，CASETiFY正在成为一线中产消费者追捧的轻奢新宠。据CASETiFY官 网显示，其关联公司为壳子特玩电子商务(上海)有限公司。企查查App显示，壳子特玩电子商务(上海) 有限公司成立于2021年，法定代表人为陈德威，注册资本15 ...

Group 1 - Casetify, a mobile phone case brand, reported an annual revenue of 3.6 billion yuan, attracting young consumers to its high-priced accessories [1][4] - The price range for Casetify's products includes phone cases priced between 289 yuan and 729 yuan, with some collaborative designs already sold out [2][4] - The average replacement cycle for phone cases is 4.3 months, significantly shorter than the average smartphone replacement cycle of 15 months, indicating a lucrative market for phone cases [4] Group 2 - Xiaomi announced that it will open "immediate vehicle selection" for its cars, allowing customers to purchase vehicles that have passed strict quality checks [5][7] - In November, Xiaomi's car delivery volume exceeded 40,000 units, indicating strong demand [7] Group 3 - Huawei's AI emotional companion toy, priced at 399 yuan, sold out quickly after its launch, highlighting strong consumer interest in AI-driven products [9][10] - The toy features voice interaction and a memory system, designed to provide emotional companionship [9] Group 4 - The fashion brand Valentino is facing allegations of corruption and exploitation from its employees in the Greater China region, targeting CEO Janice Lam [33][34] - The brand's revenue has faced challenges, with a reported annual revenue of 1.31 billion euros for 2024, showing a nearly flat performance compared to 2023 [35] Group 5 - The Shanghai Lego Park has welcomed over 1 million visitors, setting a record for the fastest Lego park to reach this milestone globally [27][29] - The park is set to undergo expansion in the coming years, indicating growth potential in the family entertainment sector [27] Group 6 - The world's first AI-driven fashion show is scheduled to take place in Manchester, UK, in February 2026, showcasing a new retail model that allows for immediate shopping [30][32] - The event aims to set a new global standard for fashion experiences through interactive technology [32]

记者︱陆秀 编辑丨江佩霞 除了爱喝奶茶、抽盲盒之外，年轻人在买手机配件这件事上越来越上瘾！曾经9.9元包邮都嫌贵，如今一个手机袋卖到1899元，也能做到开售半 小时就售罄！ 11月28日， 21世纪经济报道记者走访"手机壳爱马仕"CASETiFY的一家线下门店时发现，即使是工作日下午，店内依然聚集了不少年轻消费 者。店内商品定价不菲：手机壳价格介于289元至729元之间，手机支架售价259元，磁吸卡包支架则为289元。 同日，21世纪经济报道记者走 访了另一家高端手机配件品牌popsockets，店内同样人头攒动。为什么年轻人争相抢购贵价手机配件？ 2 1世纪经济报道记者 陆秀/摄 1个手机壳5 0 0元，1年狂卖3 6个亿！ "手机壳爱马仕 " 成社交货币 单价高达500元、年营收达36亿元的CASETiFY手机壳，正凭借"手机壳中的爱马仕"的定位成为一线中产消费者追捧的轻奢新宠。 21世纪经济报道记者发现，不仅是CASETiFY，手机配件圈已出现多个高端品牌。popsockets气囊支架+CASETiFY手机壳+String Ting手机 链， 配齐这样一套网红手机配件竟然要花3000多元，足以购买半部标 ...

除了爱喝奶茶、抽盲盒之外，年轻人在买手机配件这件事上越来越上瘾！曾经9.9元包邮都嫌贵，如今一个手机袋卖到1899元，也能做到开售半小时就售 罄！ 11月28日，21世纪经济报道记者走访"手机壳爱马仕"CASETiFY的一家线下门店时发现，即使是工作日下午，店内依然聚集了不少年轻消费者。店内商品 定价不菲：手机壳价格介于289元至729元之间，手机支架售价259元，磁吸卡包支架则为289元。同日，21世纪经济报道记者走访了另一家高端手机配件品 牌popsockets，店内同样人头攒动。为什么年轻人争相抢购贵价手机配件？ 1个手机壳500元，1年狂卖36个亿！ "手机壳爱马仕"成社交货币 单价高达500元、年营收达36亿元的CASETiFY手机壳，正凭借"手机壳中的爱马仕"的定位成为一线中产消费者追捧的轻奢新宠。 21世纪经济报道记者发现，不仅是CASETiFY，手机配件圈已出现多个高端品牌。popsockets气囊支架+CASETiFY手机壳+String Ting手机链，配齐这样一 套网红手机配件竟然要花3000多元，足以购买半部标准版iPhone17。 "手机壳中的爱马仕"CASETiFY，手机壳的单价在 ...

Core Insights - The phenomenon of high-priced mobile phone accessories, particularly phone cases, has become a trend among young consumers, with some items selling out within half an hour of release [1][3] - The mobile phone case industry is experiencing significant profitability, with a high repurchase rate and a much shorter replacement cycle compared to mobile phones [2][5] - The perception of mobile phone accessories has shifted from mere utility to a form of social currency, with young consumers increasingly viewing them as collectible items [5][6] Group 1: Market Trends - Young consumers are increasingly willing to spend on high-end mobile accessories, with brands like CASETiFY and popsockets seeing strong demand [1][3] - The average replacement cycle for phone cases is 4.3 months, while the average cycle for changing phones is about 15 months, indicating a trend towards more frequent purchases of accessories [2][5] - The sales of mobile accessories on platforms like Douyin have surged, with mobile decorations seeing a growth rate of over 200% [4] Group 2: Consumer Behavior - A significant portion of young consumers (83%) report that they apply a screen protector and case before using their phones, with 26% owning more than ten cases [5] - The aesthetic appeal of mobile accessories has become a key factor in purchasing decisions, with many consumers changing cases based on seasons or personal style [5][6] - High-end accessories are perceived to have better resale value, with CASETiFY products often selling for 80-150 yuan on second-hand platforms, enhancing their appeal [5][6] Group 3: Industry Challenges - The rise of counterfeit products poses a threat to high-end mobile accessory brands, with imitations available at significantly lower prices [6] - Quality control issues have been reported, with some consumers expressing dissatisfaction with the durability of expensive cases [6] - The sustainability of the high-end accessory market is questioned, as trends may shift and consumer interest could wane if brands do not maintain quality and innovation [6][7]