Core Viewpoint - The new national subsidy policy for 2026 aims to stimulate consumer spending by focusing on energy-efficient and smart products, with a more targeted approach to financial resources [3][15]. Group 1: Policy Changes - The 2026 subsidy policy narrows its focus from 12 categories in 2025 to 6 key categories: televisions, refrigerators, water heaters, computers, washing machines, and air conditioners [3]. - The subsidy standard has been reduced from 20% to 15%, and the maximum subsidy per household appliance has decreased from 2000 yuan to 1500 yuan, emphasizing the efficient use of fiscal funds [3][15]. - New products like smart glasses have been included in the subsidy list, reflecting the government's responsiveness to emerging consumer demands [3]. Group 2: Implementation and Market Response - The Chongqing Municipal Commerce Committee quickly implemented the subsidy policy, with a well-prepared execution plan ready within hours of the official announcement [6]. - The initial response from consumers was strong, with a significant increase in foot traffic at stores like JD MALL, doubling the number of visitors [8]. - However, there were issues with the redemption rate of subsidy coupons, leading to a policy adjustment to allow for daily coupon claims instead of weekly [9][10]. Group 3: Financial Support and Consumer Behavior - Financial institutions have been proactive in addressing the cash flow pressures faced by retailers, introducing products like "National Subsidy Loans" to support businesses [12]. - The average transaction value at stores has increased by over 40% compared to 2024, indicating that consumers are opting for higher-quality products rather than just cheaper options [15]. - The new policy is seen as a driver for consumption upgrades, with a notable increase in sales of energy-efficient and smart products, reflecting a shift in consumer preferences towards quality [14][15]. Group 4: Future Outlook - The 2026 subsidy policy is expected to foster a more advanced, intelligent, and green domestic market, aligning with national goals for sustainable consumption [16].

"从国家政策出台到市场落地，政府和企业都在背后做了大量的准备。"代磊说。这家京东MALL，成为 国家提振消费政策落地最前线的观察哨之一。 这是2026年国补新政落地的第一天。2025年12月31日中午，商务部等5部门发布《关于做好2026年家电 以旧换新、数码和智能产品购新补贴工作的通知》（以下简称《通知》）。当天晚间，重庆市商务委员 会的实施细则便紧随其后出台，重庆成为全国率先落地国补实施细则的城市之一。 这本国补新账，不仅算得快，更算得精准。 有增有减，政策精准发力 2026年1月1日上午9点半，重庆京东MALL杨家坪店的收银台前，云闪付系统界面准时跳出国补结算选 项，店长代磊看着首位消费者顺利用新领取的补贴券购走一台iQOO15手机，长舒一口气。 梳理2026年的国补政策，变化显而易见。 从品类看，去年的国补政策涉及12个品类，今年家电板块则聚焦到了6个：电视机、冰箱、热水器、电 脑、洗衣机、空调。 这种精准直接体现在能效门槛的提升上。2025年的补贴范围曾纳入二级能效产品，2026年则划出了一道 硬杠杠：仅补贴一级能效或水效标准的产品。这意味着，国家财政资金将更集中地流向绿色低碳产品。 "补贴标准也从 ...

这本国补新账，不仅算得快，更算得精准。 2026年1月1日上午9点半，重庆京东MALL杨家坪店的收银台前，云闪付系统界面准时跳出国补结算选 项，店长代磊看着首位消费者顺利用新领取的补贴券购走一台iQOO15手机，长舒一口气。 "从国家政策出台到市场落地，政府和企业都在背后做了大量的准备。"代磊说。这家京东MALL，成为 国家提振消费政策落地最前线的观察哨之一。 这是2026年国补新政落地的第一天。2025年12月31日中午，商务部等5部门发布《关于做好2026年家电 以旧换新、数码和智能产品购新补贴工作的通知》（以下简称《通知》）。当天晚间，重庆市商务委员 会的实施细则便紧随其后出台，重庆成为全国率先落地国补实施细则的城市之一。 有增有减，政策精准发力 梳理2026年的国补政策，变化显而易见。 从品类看，去年的国补政策涉及12个品类，今年家电板块则聚焦到了6个：电视机、冰箱、热水器、电 脑、洗衣机、空调。 这种精准直接体现在能效门槛的提升上。2025年的补贴范围曾纳入二级能效产品，2026年则划出了一道 硬杠杠：仅补贴一级能效或水效标准的产品。这意味着，国家财政资金将更集中地流向绿色低碳产品。 "补贴标准也从 ...