RIP leggings. We’re in the Big Workout Pant era now. https://t.co/WxdUtJHDlL ...

Market Trends - The athletic apparel industry is shifting away from leggings towards workout pants [1] - The industry is entering a "Big Workout Pant era" [1]

Market Trends - The athletic apparel industry is shifting from leggings to workout pants [1]

Market Trend - The athletic apparel industry is shifting from leggings to workout pants [1]

Market Trend - The industry observes a shift from leggings to workout pants [1]

Product Features - The Row 的紧身裤用途广泛，可轻松从休闲场合过渡到办公场合 [1]

Market Trend - The athletic apparel industry is shifting from leggings to workout pants [1]

Core Insights - Lululemon Athletica has faced significant challenges due to increased competition and a failure to innovate, leading to a decline in its market position [1][2] - Despite a 7% year-over-year sales growth in Q2, comparable sales only grew by 1% and declined by 4% in the Americas, indicating struggles in the core U.S. market [2] - The company is now recognizing its complacency and is implementing a strategy to revitalize its product offerings [5][6] Sales Performance - Lululemon's sales increased by 7% year over year in the second quarter, but comparable sales growth was only 1% [2] - The Americas market saw a decline of 4% in comparable sales, highlighting weaknesses in the core U.S. market [2] Product Strategy - The company acknowledged that its product life cycles had become too long and that it had relied on the same product strategies for too long [5] - Lululemon plans to increase the proportion of new styles in its product assortment from 23% to 35% by next spring [6] - A "reset" of product development practices is underway to enhance responsiveness to changing consumer preferences [6][7]

Market Trend - The workout apparel industry is shifting from leggings to workout pants [1]

Market Trend - The report indicates a shift from leggings to workout pants, suggesting a change in consumer preference in the activewear market [1]